At Target, we are committed to accessibility, diversity and inclusion. We believe all guests should be able to easily shop Target, whether online at Target.com, using our smartphone apps, or accessing our other websites and digital offerings.

Whether you’re using assistive technologies like a screen reader, a magnifier, voice recognition software or switch technology, our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and experiences that fulfill our Expect More. Pay Less.^® brand promise.

Target now offers free Aira service in stores to support guests who are blind or have low vision.

Using the Aira app, guests can connect with a trained visual interpreter for real-time assistance navigating the store and finding products. The free Aira access offer applies automatically when you open the Aira app in store. Aira is also available free of charge for assistance online if you need help shopping target.com. Learn more at https://aira.io/target/

Coming soon: First Accessible self-checkout kiosk in retail, showcased at the National Federation of the Blind (NFB) Convention, designed to further support independent in-store shopping. We’re rolling out accessible self-checkout over the next year. Once it’s available, simply bring a pair of wired earbuds with a standard 3.5 MM headphone connector, and insert them into the tactile keypad on the left side of the screen to activate the screen reader, and hear instructions on how to operate the kiosk.

We set high standards for web accessibility and constantly strive to ensure we’re in compliance with all laws and guidelines. Our team is filled with professionals who are dedicated to making all of our online experiences the best they can be, and we collaborate with advocacy groups, industry partners and vendors to identify areas that need improvement.

• The Web Content Accessibility Guidelines (WCAG) 2.2 Level AA are recognized and acknowledged as the international standard measure of success. We regularly test our site to ensure we meet or exceed that standard.
• We work with advocacy groups, accessibility and usability specialists, and people with disabilities to make sure our sites function properly and that we’re going above and beyond simply following regulatory guidelines.
• We’re always learning. We consistently look for improvements in performance, speed and accessibility.

Here are some of the items we’ve addressed to make sure our sites and apps are as easy to use as possible for all guests:

• Site Structure — We use appropriate headings, lists, paragraphs and other formatting features on Target.com so that guests can easily use the site with assistive technology.
• Text Equivalents — People who either can’t see images or hear audio may need some form of a text equivalent to interact with our sites. We’re working to ensure all of our images and multimedia are fully accessible through alternative text, captions and transcripts.
• Full Keyboard Access — Everything we build can be accessed using a keyboard.
• Site Consistency — We’re consistent in the way we build our sites and apps so that once you understand how our menus and pages work, you can count on our sites to be consistent and function the same way every time you interact with them.

Send us your feedback. If you love Target.com and our apps, or if you experience any accessibility issues, please let us know.

• Contact us by sending an email to accessibility@target.com
• Call Target Guest Services at 1-800-591-3869

• Section 508 >

  Information and news about the accessibility standards introduced by Section 508 of the Rehabilitation Act.

• U.S. Access Board >

  Provides design guidelines for the built environment, transit vehicles, telecommunications equipment and for electronic and information technology.

• W3C’s Web Accessibility Initiative (WAI) >

  Resources, strategies and guidelines to help make the web fully accessible to persons with disabilities.

• Web Accessibility Evaluation Tools >

  List of tools, several free for download, to help evaluate the accessibility of your site.