Hey, Bullseye

Hey, Bullseye FAQs

What is Target’s Hey, Bullseye program?

Target’s Hey, Bullseye program enables a group of Target’s guests to try products in exchange for honest reviews. Reviews help other guests make educated purchase decisions on Target.com. Target does not influence the opinions of Hey, Bullseye members, nor do we modify or edit reviews, as long as they follow Target’s Review Writing Guidelines. All reviews collected through this program will be labeled as such on Target.com.

What types of products do you offer through the Hey, Bullseye program?

Our team at Target & our vendors carefully select products to include in Hey, Bullseye.  We base our selection on what we want our members’ valued opinion on most.

Do members have to write positive reviews to participate?

No. We expect our members to write unbiased, honest & authentic reviews. All Hey, Bullseye reviews will be posted on the product’s Target.com detail page unedited, regardless of whether they are favorable or not, provided they follow Target’s Review Writing Guidelines.

Do Hey, Bullseye members get paid for writing reviews?

No. Members are not paid to participate in the program or to write reviews. Members will receive free product in exchange for writing reviews. There is no pressure or expectation to write positive reviews, and negative reviews do not affect membership in the program.

Where do Hey, Bullseye member reviews appear on the product detail page?

Hey, Bullseye reviews will appear on the relevant product detail page on Target.com along with other guest reviews. Hey, Bullseye reviews are distinguished from others with a special label. All reviews are moderated to ensure compliance with Review Writing Guidelines.

How do I become a member?

Membership is granted to Hey, Bullseye on an invitation-only basis. We seek guests who enjoy sharing their opinions & sentiments about the products they use. Thus, Hey, Bullseye members are selected based on criteria such as how many reviews they’ve written on Target.com in the past, involvement in one of Target’s  digital communities and our current membership capacity.

Are Target employees eligible to become Hey, Bullseye members?

No. Target employees & contractors, Target affiliates & Target suppliers are not eligible to be members.