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Lands' End Premium Supima Cotton Towel Set

Lands' End Premium Supima Cotton Towel Set - 2 of 2
Lands' End Premium Supima Cotton Towel Set - 1 of 2
$95.96 sale price when purchased online
$119.95 list price
Target Online store #3991

About this item

Highlights

  • Supima cotton is farmed to minimize environmental impact.
  • Rare Supima® — the top 3% of cotton grown in the U.S.
  • Combed for added softness
  • Detailed with dobby weave
  • Bath Towel is 650 grams per square meter
  • 6 piece set includes 2 bath towels, 2 hand towels, 2 washcloths. 2 piece set includes 2 washcloths.

Description

Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Number of Pieces: 6
Piece 1: Bath Towel: 56 inches (L) x 30 inches (W), Quantity 2
Piece 2: Hand Towel: 30 inches (L) x 19 inches (W), Quantity 2
Piece 3: Washcloth: 13 inches (L) x 13 inches (W), Quantity 2
Fabric Name: Plush
Style: Assorted Bath Towel Set
Textile Material: 100% Cotton
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 1002538316
UPC: 197230974963
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

lands end
bath towels

Size Measurement
Washcloth 13''x13''
Hand Towel 19''x30''
Bath Towel 30''x56''
Bath Sheet 36''x70''

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 17 inches length x 12 inches width x 6 inches height
Estimated ship weight: 4.23 pounds
item ships from third party seller: Lands' End

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.4 out of 5 stars with 1504 reviews

Shale Gray is really ice BLUE

3 out of 5 stars
- 7 days ago
originally posted on Lands' End
Beware that "shale gray" color is actually very pale ice blue/grey --stronger blue tones when put next to true gray. Towels are large, expecially the hand towels and fluffy prior to washing. The quality was mixed- some towels had pulls in the terry. Had to return since color was NOT GRAY. Lands End would only issue merchandise credit after taking the return to Happy Returns. They would not provide a free return shipping label as they used to.
Did you find this review helpful?

Thin and of lower quality than previous versions

2 out of 5 stars
- 11 days ago
originally posted on Lands' End
The quality of this towel has gone down considerably from last year, when I bought a set of the same type for my guest bathroom. These new ones are much lighter in weight and less fluffy. As another reviewer noted, now you have to wash them in cold water on "delicate", which I can do, but what's up with that? Delicate towels?
Did you find this review helpful?

Very thin

1 out of 5 stars
- 21 days ago
originally posted on Lands' End
Unfortunately, after waiting in anticipation for several months for my backordered towels to arrive, I was so disappointed to find that they are very thin and cheaply made. I thought they would fluff out after being washed, but they’re terribly thin. It is not at all the quality I expected from Lands’ End
Did you find this review helpful?

So soft

5 out of 5 stars
- 1 month ago
originally posted on Lands' End
I’ve been looking to replace some of my bath towels when I came across a review on the internet for these towels. I’ve always had good luck with Lands End products so I thought why not. So soft, so fluffy and so big. Wash up beautifully too! So glad I bought these.
Did you find this review helpful?

Excellant value-

5 out of 5 stars
- 1 month ago
originally posted on Lands' End
Need a set of giest towels- these are it! Wash cloth, hand towel and bath towel- 2sets; eide Offered in s wide range of colors/ no more mismatched guest towels,
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(no review title)

5 out of 5 stars
- 1 month ago
originally posted on Lands' End
These are the softest cotton towels I have ever had! They wash up beautifully! What's not to love?
Did you find this review helpful?

Disappointed

2 out of 5 stars
- 1 month ago
originally posted on Lands' End
Ordered in December. Came 2 months later. Needed to dye new batch. I already had the bath rug in dusty blue. Completely different color, was a much darker, more like a grey blue color. Doesn't match my bathroom so I don't use them
Did you find this review helpful?

Love these!

5 out of 5 stars
- 1 month ago
originally posted on Lands' End
These are so soft and absorbent. I plan to order more.
Did you find this review helpful?

Nice towels for the money

4 out of 5 stars
- 1 month ago
originally posted on Lands' End
Nice towels! Got these on a good sale, & are enjoying them. Good quality, pretty colors..
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Best towels!

5 out of 5 stars
- 1 month ago
originally posted on Lands' End
We absolutely love these towels! They are so plush, soft and absorbent.
Did you find this review helpful?

Great towels

5 out of 5 stars
- 1 month ago
originally posted on Lands' End
Great towels, they are large soft and fluffy. Good quality
Did you find this review helpful?

Good choice

5 out of 5 stars
- 2 months ago
originally posted on Lands' End
I’m loving these towels! They are thick, soft and absorbent, and not shedding.
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Great Towels

5 out of 5 stars
- 2 months ago
originally posted on Lands' End
Great towels. These towels are soft and thick. I love the color.
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Cushy towels!

5 out of 5 stars
- 2 months ago
originally posted on Lands' End
This was my second purchase of these towels. This time I bought the bundled set, along with a bath sheet. They're generously sized and and soft and fluffy. Good absorbancy, too. My only minor disappointment is that one of the facecloths had a few pulled loops. Not worth reporting to Lands' End, but they might read it here.
Did you find this review helpful?

good product

5 out of 5 stars
- 2 months ago
originally posted on Lands' End
although it took forever to receive them, it was worth the wait. very absorbent and soft
Did you find this review helpful?

Great color and it was personalized perfectly!

5 out of 5 stars
- 2 months ago
originally posted on Lands' End
Purchased as a gift for high school graduation for a new college student!
Did you find this review helpful?

Durable and SO soft!

5 out of 5 stars
- 2 months ago
originally posted on Lands' End
Have been ordering these towels for decades. They are so durable and long lasting, the only reason for new ones is a change of paint color or moving. Even then the old ones are donated & go on to live a second life. They never fade. These towels are super absorbant and so very soft - feel wonderful on the skin. I don't buy any other brand.
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Great in many ways

5 out of 5 stars
- 2 months ago
originally posted on Lands' End
I am so pleased with the softness of these towels, the absorbancy and the size. Great bargain.
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Dusty Blue color looks grayish blue & very faded

4 out of 5 stars
- 2 months ago
originally posted on Lands' End
I bought the Dusty Blue color supima towels in early December 2024. They were backordered until mid February 2025. When I got them, I noticed the Dusty Blue towel color does not match the online color. It looks more like a very faded out gray-toned blue. I took a photo of a faded torn 10 year old towel I have, and that's about how the new towel color looks.... washed out! The towels will be soft and comfortable, but not the pretty light blue (closer to a robin's egg blue) color I was expecting from the photos. I don't want my new towels to look faded like my 10 year old ones! I wonder if the backorder color wasn't made correctly and now it doesn't match the original dusty blue color it was supposed to be. It just wasn't the color I was expecting. I've purchased hundreds of items from Lands End. This is the first time an online color was really off from the what it looks like in real life. I don't think it's my phone screen color either. The color is just too faced for me to like it. I'll probably send it back and try to get a color that looks newer and brighter. Too much white in the threads, so maybe the light bouncing off it makes it look that way. Someone else might like that color though, just not me. The towels themselves are always wonderful.
Did you find this review helpful?

(no review title)

3 out of 5 stars
- 2 months ago
originally posted on Lands' End
Towels were soft and seemed well made, but the color name, Rose Bud, was misleading. It should have been Cantaloupe. The color had orange, not pink undertones. I returned them.
Did you find this review helpful?

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