$3.29 when purchased online
Target Online store #3991
About this item
Highlights
- A lip liner like no other, made with a special polymer formula, it seamlessly glides onto lips and leaves color that goes on for days.
- Our first-of-its-kind Gel Lip Liner delivers innovation with the ultimate performance and comfort!
- Wear alone or under lipstick for color that won’t budge. Like ever.
- Specially formulated with proprietary polymer and ester complex
- No tugging and no dragging! Delivers never-ending color
Description
Are you ready for this gel-ly? Tell your lips to get in line for pout perfection. A lip liner like no other, made with a special polymer formula, it seamlessly glides onto lips and leaves color that goes on for days. Wear alone or under lipstick for color that won't budge. Like ever.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free, Vegan
Color Finish: Satin
Color Palette: Dark Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Beauty Purpose: Lining
Net weight: .01 Ounces
TCIN: 52482653
UPC: 077802565235
Item Number (DPCI): 052-03-0100
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ethylhexyl palmitate, isononyl isononanoate, microcrystalline wax/cire microcristalline, ozokerite, polyglyceryl-2 diisostearate, ceresin, isodecyl neopentanoate, polyethylene, talc, glycol montanate, synthetic wax, hydroxystearic acid, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, [+/- (may contain/peut contenir): iron oxides/ci 77491, ci 77492, ci 77499, titanium dioxide/ci 77891, red 7 lake/ci 15850, red 6 lake/ci 15850, red 28 lake/ci 45410, red 30 lake/ci 73360, red 33 lake/ci 17200, blue 1 lake/ci 42090, yellow 5 lake/ci 19140, yellow 6 lake/ci 15985, manganese violet/ci 77742, mica]. [1910-2]
Shipping details
Estimated ship dimensions: 5.7 inches length x 0.4 inches width x 0.6 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This lip liner offers a great balance of affordability and quality, making it a popular choice among guests. Many appreciate its smooth application, creamy texture, and vibrant pigmentation. While some guests noted issues with dryness and scent, the overall consensus is that it provides good color options and decent staying power, making it suitable for everyday use. It's a versatile product that can be used alone or paired with lipsticks for a polished look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1273 reviews
easy to apply: 4.53 out of 5
easy to remove: 4.69 out of 5
long lasting: 3.84 out of 5
quality: 4.13 out of 5
value: 4.15 out of 5
68% would recommend
32 recommendations
(no review title)
2 out of 5 stars
Mari55 - 12 days ago
originally posted on WetnWild
I have been using this lip liner for years. Lay Down the Mauves has been my go to. The packaging not only changed but so did the entire lip liner itself. It no longer glides when you put on your lips. The lip liner is heavy and very dry. The color is also different from the original. I am so disappointed that the new lip liner is different and no longer my favorite. Please bring back the original lip liner from the same company that made it. Please!
Bare to Comment has changed
3 out of 5 stars
Thumbs down graphic, would not recommend
Sarah G - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin concern: Sensitivity, Redness
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
If you tried Bare to Comment years ago the color has completely changed. I have repurchased this many times but recently a change must have been made and Bare to Comment went from a Warm nude to a mauve. The color is completely different. The formula is good and lasts hours longer than my other lip liners but just sucks that the original Bare to Comment color is completely gone. It was my most used lip liner 💔
Please change back to original color!!
4 out of 5 stars
Miss Kelly - 3 months ago
originally posted on WetnWild
I've been loving the liner fir a long time, purchased about 20 of them today, I bought 3 more and noticed the package, and the color changed!! And formula changed too for the better actually staying power is improved however I really do not like the color change!! OMG why... I hate this Grey tone now Please change back to pinky tone of Bare to comment
Color doesn't match
3 out of 5 stars
Thumbs down graphic, would not recommend
Target Shopper - 5 months ago, Verified purchaser
The color doesn't match the box, but it's still okay. It's a pink nude not burgundy
Perfect formula and love the color I chose.
5 out of 5 stars
sher21 - 6 months ago
originally posted on WetnWild
I bought Bare to Comment and it's a beautiful neutral. I've not tried a gel lip liner before and as far as I can tell after a few wears, I think I really like the formula. It doesn't look or feel dry. So happy I tried it and the price is awesome! I'm light skinned, green eyes and high and low lighted 'blonde' hair.
Pretty But Dry & Smelly
3 out of 5 stars
Thumbs up graphic, would recommend
Shirley - 8 months ago, Verified purchaser
- Skin type: Dry
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Brown
- Skin tone: Medium
For reference I have tan, dry, sensitive skin. The color 651B Bare to Comment is a great nude option for my lips, but it is on the dry side. In my photo I applied a clear lip balm over the liner. Without lip balm either underneath or over the liner, it leaves my lips very dry. Also, there is a fishy smell to this liner. I’m not able to smell it once applied on the lips, but I can smell it every time I remove the cap and apply it. This is a decent option for the price, but there are better liners out there. I’ll finish this liner but won’t repurchase.
Wouldn’t buy again
3 out of 5 stars
jeannep9eb1 - 9 months ago
originally posted on influenster.com

It’s ok. Color is nice. Selection is limited. Application is smooth. Texture is smooth. No scent. Packaging average. Price is very low. Doesn’t last on wearing at all though.
Great lipliner.
5 out of 5 stars
TT1008 - 9 months ago
originally posted on WetnWild
Lay Down the Mauves is the only lipliner that I use. Is this shade being discontinued????
Weird colof
2 out of 5 stars
Thumbs down graphic, would not recommend
M - 10 months ago, Verified purchaser
- Skin concern: Redness
- Hair color: Auburn
- Skin tone: Light
- Eye color: Green
- Skin type: Dry
Not a fan of the color and application isn’t as good as others. Pencil lip liner def better
Lips
5 out of 5 stars
Thumbs up graphic, would recommend
Mommyof3986 - 10 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging
- Hair color: Brunette
- Eye color: Hazel
Great product at a wonderful price
Nope
3 out of 5 stars
Thumbs down graphic, would not recommend
Kera - 11 months ago, Verified purchaser
- Hair color: Black
- Skin tone: Medium
- Eye color: Brown
- Skin type: Normal
Didn’t work for me..the liner stick breaks easily.
Gorgeous color
5 out of 5 stars
selenaf37 - 1 year ago
originally posted on influenster.com

I love the Wet n Wild Perfect Pout Gel Lip Liner! The formula is so smooth and easy to apply, and the color is just gorgeous. The gel liner is so precise, making it easy to get a crisp, clean line, and it lasts all day without feathering or bleeding. Plus, it's super affordable and cruelty-free
My favorite affordable lip liner
5 out of 5 stars
eyylyssa_9024 - 1 year ago
originally posted on influenster.com

I literally love this lip liner? It’s so affordable and stays on for quite awhile! I hope the e come out with more shades because I would buy them all I have 4 different colors now. They last awhile and feel great on my lips
Not cute on medium skins
4 out of 5 stars
Thumbs up graphic, would recommend
Urmom - 1 year ago, Verified purchaser
It came out lighter and it looks weird for my medium skin tone but it’s a good product and it applied nicely
fish stink ewwww
2 out of 5 stars
Thumbs down graphic, would not recommend
number1fishstankhater - 1 year ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Light
- Eye color: Grey
- Skin concern: Uneven skin tone, Acne, Dark circles, Blackheads, Sensitivity
- Skin type: Combination
it has a nice texture and is very pigmented. but once it came here it smelled so stank of fish.
Pass
2 out of 5 stars
Thumbs down graphic, would not recommend
JP - 1 year ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Redness, Sensitivity
- Eye color: Hazel
- Skin type: Normal
- Skin tone: Light
Good coverage BUT smells absolutely disgusting!
Don't recommend for medium skin
5 out of 5 stars
frngo54 - 1 year ago, Verified purchaser
Came out a little lighter than I had hoped, but overall, it was good lip liner.
One of the best lip liners I’ve ever used
5 out of 5 stars
Michiko - 2 years ago
originally posted on WetnWild
I bought mauve color and the bare/nude color & these are fire. I will say the bare to comment one is lighter than the swatch looks, I’m medium olive toned & it’s pretty pale. Love the formula, it stays on thru eating and drinking and my entire work shift. So creamy
Affordable Gel lip liner
4 out of 5 stars
leonorc20 - 2 years ago
originally posted on influenster.com

I used this in my grandma’s house and I didn’t really like it not because of the product itself, because it did have pigment and it was easy to use, just twisting, but because I think pencil lip liners last longer and are more easily used, with more control.That’s my personal opinion.
Not worth it even cheap price
2 out of 5 stars
Thumbs down graphic, would not recommend
Sarah - 2 years ago, Verified purchaser
- Skin tone: Light
- Eye color: Green
- Hair color: Blonde
- Skin type: Normal
Did not last on lips at all. Within the first couple uses I noticed there was barely any product in the tube. To make matters worse, it would break off and/or fall out of the applicator with every use. Color and smooth/gilding texture are the best features of this product but execution was way off base.