$119.99 when purchased online
Target Online store #3991
About this item
Highlights
- Self-timer & double exposure modes
- Classic look made of 40% recycled material
- Rechargeable battery
- 15 film packs before you need to recharge
- Accurate, human-friendly flash
- Wrist strap and USB-C charging cable included
- Warranty coverage
Description
Welcome to the beautifully imperfect world of Polaroid photography with the Polaroid Now Generation 2 camera. The classic, iconic analog instant camera comes with autofocus, a self-timer, and double exposure. All in a classic design, and now made with 40% recycled materials. Compatible with Polaroid i-Type & 600 film in the original Polaroid instant film format. It's made for real life.
Dimensions (Overall): 3.89 Inches (H) x 4.88 Inches (W) x 6.14 Inches (D)
Weight: 1.31 Pounds
Camera Features: Automatic Focus, Automatic Flash
Format: Polaroid i-Type
Battery: 1 Non-Universal Lithium Ion, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: March 19, 2023
TCIN: 88057609
UPC: 9120096773723
Item Number (DPCI): 056-10-6632
Origin: Imported
WARNING: These products can expose you to chemicals including Bisphenol A (BPA), which is known to the State of California to cause birth defects or other reproductive harm. For more information go to www.P65Warnings.ca.gov www.p65warnings.ca.gov
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.87 inches length x 4.96 inches width x 3.94 inches height
Estimated ship weight: 1.27 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
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Related Categories
- Instant Cameras
- Kids’ Cameras
- Fujifilm Holiday Specials
- Fujifilm Holiday Specials
- Fujifilm Mini
- Fujifilm Holiday Specials
Summary of reviews
The Polaroid Now Generation 2 camera offers a nostalgic experience with modern features, making it perfect for capturing memories during family outings, camping trips, or special occasions. Guests appreciate its lightweight design, ease of use, and quick photo development. While some have experienced issues with photo quality and film costs, many find the camera to be a fun and engaging way to create tangible keepsakes. Overall, it stands out for its retro aesthetic and user-friendly operation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 42 reviews
quality: 3 out of 5
value: 3 out of 5
25% would recommend
4 recommendations
DO NOT BUY THIS JUNK
1 out of 5 stars
Thumbs down graphic, would not recommend
KemahMom - 4 months ago, Verified purchaser
All of the reviews were “promotional” and in truth this camera sucks. The pictures come out dark (with or without flash), blurry, and NOTHING like the Polaroid I had as a kid. NOTHING I repeat. I was so excited to give to my 20 year old. I bought the photo album and extra packs of film. He’s taken pics and is so disappointed. I’m going to see if I can return it but I kinda doubt it. Idk
DO NOT PURCHASE.
1 out of 5 stars
Thumbs down graphic, would not recommend
milo - 5 months ago
I was so excited to purchase this camera. I've probably been through less than 3 packs of film total since purchasing this in 2023, and all of the photos are poor quality with or without the flash. Now the photos refuse to eject. I feel as if I was tricked by all the promotional reviews under this camera, so I'll be more weary next time I purchase something like this. :(
Memory maker love it
5 out of 5 stars
highlandmamawithtwok - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Love this camera reminds me of the proper old Polaroid except the quality of the picture is so much better and brighter. The picture develops very quickly. Easy to set up and use. Perfect for family photos when going away camping or for birthdays. Perfect memory makers
Polaroid
5 out of 5 stars
- 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I haven’t yet used this product as there isn’t many films that come with it and I am waiting for my baby girl to be born so I can take some beautiful photos with this lovely camera. I have other Polaroids and I think the idea of them are amazing! The only downfall is the cost of the films themself. I think they’re expensive considering how many you get in a pack.
Good quality camera
5 out of 5 stars
marinelan1 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Polaroid Now Gen 2 is a really well built camera,high quality,it has a weight to it and I can see it is a durable camera ,it was easy ro set up and battery life is quite long,I did a picture with it ,it did come out a little bit blurry,I believe I exposed to light and this will be the reason picture is a bit blurry at the bottom,my daughter was really excited about it,I will do more pictures and test it again at my daughter birthday party ,I highly recommend purchasing this camera,you can capture memories in pictures and get to enjoy them straight away.
Kw
5 out of 5 stars
Kw - 1 year ago, Verified purchaser
Like the Polaroid took lots of pictures of my kids and neices and nephews.
Polaroid 2nd gen
5 out of 5 stars
amyrosesan - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I was selected to sample this product for free from influenster and polaroid in exchange for my honest review. I've never owned a polaroid camera before so I was super excited to try this for myself as I've previously seen photos from a camera like this and it's a great memory to keep and the picture looks quirky and different. I was initially wondering where the battery was but after reading the clear instructions, pictured. I found that it was charged with a simple USB which comes with the camera. I love that this can be easily charged so no requirement for expensive batteries. The camera is compatible with colour i-type film and I was also excited to read that you no longer have to shake the image just store it in a dark room or face down until it develops. Long gone are the complexities as everything is modern. It's really lightweight and easy to use, clear instructions and the different colour battery tell you what stage its at. I wish there was a handle attachment that came with the camera as that would be so useful but I guess these are extras so purchase. The image was great quality and looked so quirky and exciting. I will take this on holiday with me but I have to check the blank pictures in hand luggage and ask them to politely hand check them as they are sensitive to xray and scanning as it makes the image quality all hazy when they are used. Wonderful product, u think my myself and my mum will have heaps of fun with this whilst away. Memories to treasure forever. Also, as keepsakes for those you meet on your travels.
Compact and easy to use
5 out of 5 stars
bobolina84 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Polaroid Now Gen 2 Black and White camera is very compact and easy to use- it takes only few minutes at the beginning to set it up and once done, the only thing you need to do is to smile for a great photo! I highly recommend, because the photos are really good and come in a minute!
Polaroid Now Gen 2
5 out of 5 stars
panteraaa - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This photo camera makes you feel old style hehe! Its in a good way. Love to use, see and have something like this oldfashioned. It is so cool to use. It has flash light if you need, can press button and photo will be taken jist after couple seonds so you can prepare for a shot. Pictures comes out very nice and silent. Dont forget to leave picture upside down for 10 minutes if its black&white and 15 minutes for colour ones. Definitely worth the money. Great fun and perfect as a gift.
Great Camera - perfect for making memories!!
5 out of 5 stars
nv6 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Great Camera - perfect for making memories!! Great to pop in suitcase and take on holiday. The photo quality is very clear. It’s super easy to use and the photos don’t take that long to develop. Great vintage looking keep stakes ! :)
Retro style
4 out of 5 stars
- 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Good quality Polaroid now gen 2 instant camera made with good quality hardened plastic.The white and red colours helps to add to the retro look and feel of the camera lust like the original back in the day. This is a great camera but this is probably more for people that want to relive the good old days of photography or want to experience using a film camera to a certain point. If you are coming from using digital cameras/mobile phones you will need to rethink how you normally take pictures or this will become very expensive BUT when you think of all the accessories, extras, gadgets etc you buy for your digital camera it probably all evens out in cost eventually. Overall I am very happy with this camera and the images and would definitely recommend it.
Gift
5 out of 5 stars
Thumbs up graphic, would recommend
Apple - 1 year ago, Verified purchaser
It’s it’s a gift for someone
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
AP444 - 1 year ago
I am so disappointed in this camera. I had to return it once because it wasn’t charging at all. Now a year later the pictures on the new camera I had to get are terrible. They either come out dark or there’s a weird film over it.
Retro Pictures ❤️
4 out of 5 stars
Chmurka888 - 2 years ago
originally posted on polaroiduk
[This review was collected as part of a promotion.] I love that the photos look like years ago. I love retro and the pictures looks exactly like from retro epoca! No much quality but a lot of fun. The camera looks like toy which I also like. Looks simple but it took me some time ( and 8 pictures 🫣) to work out how to use it to achieve best quality. Clear instruction, two sets of photos included
Amazing!
5 out of 5 stars
Dr1996 - 2 years ago
originally posted on polaroiduk
[This review was collected as part of a promotion.] I absolutely love this camera, it’s so different to taking normal photos on your phone and it’s great for keep sake. It’s super easy to use and put the film in, the pics come out amazing! The only downfall is that I can’t take it out with me as much as I’d like because it’s quite large so doesn’t always fit in your bag, if you want one to take out in small bags I recommend the Go size but honestly amazing either way! Looks great and comes well packaged also.
Love this camera
5 out of 5 stars
Rtrew1 - 2 years ago
originally posted on polaroiduk
[This review was collected as part of a promotion.] This Polaroid camera is great! The device is fairly light and easy to transport. It also appears to be very sturdy and not easily breakable. The device is easy to use, the directions are easy to follow. The photo quality is amazing!
My new photography love!!!
5 out of 5 stars
Lindsay - 2 years ago
originally posted on polaroiduk
[This review was collected as part of a promotion.] I recently tried the Polaroid Now Generation 2 i-Type Instant Camera and I am so happy about it. It is so easy to use and is so nostalgic and classic. The camera is simple and so worth it. The pictures that it clicked are worth so much. I have such beautiful pictures of my sons and me during our picnic. I would never do it with photos from my phone. This ends all meaningless photo-taking. The autofocus feature chooses the lens and uses the appropriate one for the picture. It is so amazing to just use simplistic technology without any frills. The flash comes on with a click of a button and the LED screen shows how many images can be taken. The self timer is bright and is such a needed feature. The camera is sturdy and fits into my hands. My son had a go and it didn't slip off. The body colour, autofocus tech, easy flash, and self-timer mode are just a few reasons why I love this camera. The type - C charger means I don't have to hunt for a special charger. It has definitely rekindled my love for instant photography and given me tangible memories. I love it and definitely recommend it.
Really easy to use
4 out of 5 stars
DonTay - 2 years ago
originally posted on polaroiduk
[This review was collected as part of a promotion.] I thought I would try this poloroid camera and I'm glad I did as its really easy to use from putting the cartridge in to getting your instant photo and the quality of the photo is really good too even the kids loved taking photos with it.
Great cam
5 out of 5 stars
Ship - 2 years ago
originally posted on polaroiduk
[This review was collected as part of a promotion.] Polaroid is the best when it comes to instant camera. This is fun and easy to use camera. The photo quality is also great. I love the fact that we can physically have a photo in hands in couple of minutes after taking a picture. This is much more sentimental than a digital picture. It's handy and easy to carry. Definitely recommend it.
Fantastic piece of gear
5 out of 5 stars
tjmills - 2 years ago
originally posted on polaroiduk
[This review was collected as part of a promotion.] I love this little camera, it’s very easy to set up and use, and the photos it takes look absolutely fantastic. I love the aesthetic of it too, and it’s also pretty lightweight with a good battery aswell. But yeah overall great product easy to use and awesome photos from it