$25.00 when purchased online
Target Online store #3991
About this item
Highlights
- Innovative waterproof eyeshadow stick glides on super blendable pigment without tugging on your delicate eye area
- Provides comfortable, all-day wear; suitable for sensitive eyes
- Formulated with tri-peptide complex, hydrolyzed collagen and caffeine, this lid-loving long-wear cream shadow gives you younger-looking eyes instantly
- Available in 14 buildable pearl and matte shades
- 16 Hour Wear
- 90% says it applies evenly*
- 85% say it visibly smooths texture of eyelids*
- Crease-proof Brighter-Looking Eyes
- *Based on a 1 week consumer study
Description
It Cosmetics Superhero No-Tug Longwear Eyeshadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick! This super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Available in matte and pearl finishes!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Product Form: Stick
Beauty Purpose: Shading, Brightening, Blending, Defining
TCIN: 89987645
UPC: 3605972534576
Item Number (DPCI): 342-02-8291
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This eyeshadow stick has garnered positive feedback for its ease of application, long-lasting wear, and vibrant color payoff. Guests appreciate its creamy texture that glides on smoothly without tugging, making it suitable for all ages, especially mature skin. Many have found it to be a game-changer in their makeup routine, offering a quick and effective way to achieve a polished look without the hassle of traditional powders. However, some guests noted concerns about the packaging and color selection.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3334 reviews
100% would recommend
1 recommendations
Love the color
4 out of 5 stars
Hodj - 3 days ago
originally posted on itcosmetics.com
The best for a daily light makeup especially if you have no time.
Love the Eyeshadow Stick!
5 out of 5 stars
Sue2025 - 5 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] So easy to apply, goes on smooth and stays throughout the day. My go to daily eye color and add the No-Tug eyeliner - it's the bomb!! Love it.
It’s ok
3 out of 5 stars
kacky - 5 days ago
originally posted on itcosmetics.com
Hate that it needs sharpening! Then the correct sharper is out of stock, it has been for a long time
1 reply from Consumer Care Center team - 3 days ago
Hi there! Thanks for reaching out regarding our Superhero No-Tug Waterproof Eyeshadow Stick. This Eyeshadow Stick doesn't require sharpening. Just twist the base to advance the product as needed. Let us know if you have any other questions!
Eye Shadow
5 out of 5 stars
Jewelrylady - 8 days ago
originally posted on itcosmetics.com
Best stick eyeshadow. Color stays true and consistency is perfect.
Best eyeshadow stick ever
5 out of 5 stars
dlammo7076 - 10 days ago
originally posted on itcosmetics.com
Have tried multiple brands of eyeshadow sticks. These are by far the best especially for older eyes.
Excellent coverage!
5 out of 5 stars
GreatGrammyS - 11 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I use IT SUPERHERO NO TUG WATERPROOF EYESHADOW STICKS for 3 reasons very important to me: 1) the ease of applying light weight perfect eye color where you want it with 1 tool. 2) the fact that it is waterproof! My eyes tend to water at times and I'm also very tender hearted which makes me easy to cry, which is terrible for my eye makeup! Waterproof products like IT EYESHADOW STICKS stay put as long as I just pat my eyes with a hanky or tissue. 3) I very rarely have to touch up my eye makeup even with my teary/watery eyes! I'm not a fan of having to carry around makeup products of any type to "touch up" my look! With the exception of lipstick♡LOL!!
My everyday go to eyeshadow stick
5 out of 5 stars
AA8888 - 18 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Truly the best, this is my 4-5 time repurchasing this. It stays on during sweaty gym sessions and any humid weather. Highly recommended!
Superhero Eyeshadow
5 out of 5 stars
Arosa2020 - 19 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Love this no tug eyeshadow! Apply in the morning and It stays on all day!
Nice Color, Easy on the Eyes
5 out of 5 stars
gayle g - 19 days ago
originally posted on itcosmetics.com
I love these so much that I always keep extras. Tried many, and haven’t found any I like better.
Nice Product
5 out of 5 stars
mindyrae83 - 20 days ago
originally posted on itcosmetics.com
Works better than an eyeshadow in the summer. Really like
Ok, not the best
4 out of 5 stars
Michaim - 20 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] At almost 60, I only use matte eye pencils. There are very few without sparkles which irritate my eyes. There are ok, but will probably not purchase again.
(no review title)
5 out of 5 stars
Kryol - 22 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.]
awson
5 out of 5 stars
ohio55 - 23 days ago
originally posted on itcosmetics.com
the color is perfect and love the way it looks on.
Pretty and easy to use
5 out of 5 stars
Mia20 - 23 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I find that this does tug my old lady eye lids, but it's so pretty and it goes on just fine. It blends and stays up. No problems with bunching up creases.
Great product
5 out of 5 stars
MrsKR - 26 days ago
originally posted on itcosmetics.com
Love how easily these shadows apply and stay all day.
No tug eyeliner
5 out of 5 stars
jcasa - 26 days ago
originally posted on itcosmetics.com
Fantastic! It lasts all day and glides on beautifully!!
Perfect
5 out of 5 stars
Carebear10 - 27 days ago
originally posted on itcosmetics.com
Get compliments on my eyes everytime I wear it! Easy application! I love it!
Love these IT liners
5 out of 5 stars
Val - 30 days ago
originally posted on http://www.ulta.com
I will continue to buy & use these great eye liners
my go to for easy, long lasting shadow
5 out of 5 stars
lalala_lo - 1 month ago
originally posted on http://www.ulta.com
I used to only wear powder shadows, all UD, but as I aged out of my 20s, the pandemic happened, and my full beat went to nothing, I knew I needed a solution when the world started to find normalcy again. cream shadows and shadow sticks were everywhere but quality was going downhill and I'm a bargain shopper kinda gal.. I believe I first got these when they were at half price, I fell in love, and then over the last few years purchased about 6 colors in total. I LOVE THESE. I rub it all over my lid and then immediately blend with a shadow brush. they dry quickly on the lid so do one at a time. but these last. I don't even need to set with setting spray. one night I swatched on my hand and in less than thirty seconds went to try and wash, and I SCRUBBED and it didn't budge. haven't bought any in a while I just check on occasion to see if they have new colors.. but these changed my life!! HIGHLY recommend. 35yo, light combo skin
Love love love this product ♥️♥️
5 out of 5 stars
Julianne - 1 month ago
originally posted on http://www.ulta.com
IT is a wonderful brand…..I use all their products