$39.96 sale price when purchased online
$49.95 list price
Target Online store #3991
About this item
Highlights
- Supima cotton is farmed to minimize environmental impact.
- Rare Supima® — the top 3% of cotton grown in the U.S.
- Combed for added softness
- Detailed with dobby weave
- Bath Towel is 650 grams per square meter
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 70.0 inches (L), 36.0 inches (W)
Fabric Name: Plush
Style: Bath Towel
Textile Material: 100% Cotton
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 91381346
UPC: 194742604975
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13 inches length x 9 inches width x 5 inches height
Estimated ship weight: 2.18 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The towels have received mixed feedback from guests, highlighting their softness, absorbency, and generous sizing as standout features. Many guests appreciate the variety of colors available and the luxurious feel of the fabric. However, some have expressed disappointment regarding quality inconsistencies, such as shedding and color mismatches. Overall, these towels are a great choice for those seeking comfort and style in their bathroom essentials.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2188 reviews
0% would recommend
1 recommendations
Feels like a spa!
5 out of 5 stars
- 6 days ago
originally posted on Lands' End
Towels are fantastic. Barely any lint came off in first wash. Large, absorbent - feels like a spa day!
Shale Gray More Blue
4 out of 5 stars
- 11 days ago
originally posted on Lands' End
Have purchased towels in the past and quite happy with them. Thought I would refresh and purchase new. Ordered sets in both Rich Steel and Shale Gray. Rich Steel color is as pictured; however, Shale Gray is more blue than gray and in photo on line represents as more gray. Hoping the quality upholds as did last purchase. Beware when ordering Shale Gray.
Color does not match!!!
1 out of 5 stars
- 14 days ago
originally posted on Lands' End
I bought the Roasted Walnut Supima towels with bath matts of the same color name. Love the towels but SO DISAPPOINTED that the matt color is not even close. It is way lighter - about half the shade of the towels - and much grayer. Looks kind of like it was faded. No one could tell me if there is a better match co I am returning the entire order.
Terrible decline in quality
1 out of 5 stars
- 2 months ago
originally posted on Lands' End
Washing instructions are now wash in cold water on delicate cycle. These made in India towels are thin, seem to get pulls when you look at them crosswise, ends are not sewn well, and are a huge decrease in quality from the prior version made in Turkey. The rose color is not rose, it's a coral as noted by an another reviewer. I have bought these towels for more than 15 years. I will have to buy two replacement towels of this current version just to keep a set intact when they go on clearance, then no more of these until you wake up Lands End and find a vendor that can manufacture a decent towel.
Not as Advertised
1 out of 5 stars
- 2 months ago
originally posted on Lands' End
I'm very disappointed considering the reviews of these towels. I would not use "fluffy" or "soft" to describe these. One reviewer posted that they thought there was even a difference from color to color. That maybe they were different manufacturer's because their other towels, of the same type but different color, were substantially higher quality. I was doing a full towel overhaul and replacing everything but ended up returning what showed and cancelling the backorder.
1 reply from Customer Care team - 2 months ago
Thank you for sharing your review. We are sorry to hear that these towels did not meet your expectations. Your feedback is appreciated and has been forwarded on to the appropriate Merchant team for further review. We consider customer feedback and requests when making future product development decisions. Please feel free to chat with (Chat button is located under the Help tab in the top right corner of landsend.com) or call 1-800-963-4816 to speak with one of our specialists if you need additional assistance.
(no review title)
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
So soft and absorbent. Surprised when I washed them that the dryer filter wasn’t full of lint like I’ve had from other towels. They keep their loft.
Towels had awful smell on arrival
4 out of 5 stars
- 3 months ago
originally posted on Lands' End
I have bought these towels several times before but this batch had a different “tactile feel” to them. They seem to be not as absorbent as previous versions.
Great value, terrific features
5 out of 5 stars
- 3 months ago
originally posted on Lands' End
I bought these for my grandson because he is very tall. He loves them! Soft, absorbent, and extra-long! Easy care-washes well and dries soft and fluffy!
Covered in Loose Threads
1 out of 5 stars
- 3 months ago
originally posted on Lands' End
Terrible. I bought these, washed and dried them, and they are covered in loose strings all over every towel. I don't know who the heck is rating these 5 stars because they are garbage.
Best towels
5 out of 5 stars
- 3 months ago
originally posted on Lands' End
I received these wonderful towels for Christmas and they have gone to the top my list for most favorite towels. I seriously have total strangers how great of towels they are- thick, plush and wash and dry beautifully. They look the same, as when I opened them! And the personalization really is nice!
Pure Luxury!
5 out of 5 stars
- 3 months ago
originally posted on Lands' End
Super thick, soft, and absorbent. Washes well and almost no lint! I have washed them 3 times and they are sturdy. 5 star spa quality and ample sized. Pure luxury!
Shelly
2 out of 5 stars
Thumbs down graphic, would not recommend
Shelly - 3 months ago, Verified purchaser
This material was very thin and the color was washed out
Bath sheets
5 out of 5 stars
- 4 months ago
originally posted on Lands' End
These bath sheets are fabulous. So nice and soft. I can wrap my whole body in it and feel so great. My husband was amazed at how nice they where. Thank you Lands End✨
Best towel ever!
5 out of 5 stars
- 4 months ago
originally posted on Lands' End
Best towels ever! Bath sheets are a great size.
Plush
5 out of 5 stars
- 4 months ago
originally posted on Lands' End
These are the plushest towels! I love them and I love the personalization! Great gift
Disappointed. Lots of snags.
2 out of 5 stars
- 5 months ago
originally posted on Lands' End
Lots of snagging! I ordered 12 bath towels, hand towels, washcloths and a bath sheet. 1/4 of them had snags immediately out of package. I washed them on cold delicate and several more became snagged- 1 snag became about 12 long loop in the middle of the towel. While they seemed soft, all are going back because I can’t afford the risk of actually using them with that high a price tag.
1 reply from Customer Care team - 5 months ago
Thank you for taking the time to share your review of the Supima Towels you recently purchased. We are sorry to hear that you were not completely satisfied with the towels you received. Your input is truly important to us, and we have shared it with the appropriate merchant team for further review and consideration. Feedback from customers helps our teams when making future product decisions. We welcome customers to return following our return policy when a product has not met their expectations. Please feel free to chat with (Chat button is located under the Help tab in the top right corner of landsend.com) or call 1-800-963-4816 to speak with one of our specialists if you need additional assistance.
Soft, Fluffy, Absorbent Towels
5 out of 5 stars
- 5 months ago
originally posted on Lands' End
I bought two sets of this brand of towels and they are very high quality. The colors are as shown. They are super soft, fluffy, and absorbent. I washed them before using them. They didn't shrink or fade, and there wasn't much lint in the dryer filter. These towels are excellent! I highly recommend them.
Slightly waterproof
3 out of 5 stars
- 5 months ago
originally posted on Lands' End
Unlike other towels, these are slightly waterproof. With only one pass of the towel, skin is still wet. Must find a dry spot on the towel and do a second & third pass in order get truly dry.
Improved Rating Based on Performance
4 out of 5 stars
- 5 months ago
originally posted on Lands' End
I am revising my review of these towels from my one star rating in early November. I had complained of bad odor but 5-6 washings finally eliminated the smell. I still think they shouldn't arrive with an odor. I ordered two more after appreciating the generous size, great softness, good wicking away of water and quick drying after use. All performance areas were great. The long tags are annoying and I cut them off, only to find that the remaining white sliver of tag frays. Tags should be sewn down flat on two sides.
Well received gift
5 out of 5 stars
- 5 months ago
originally posted on Lands' End
I bought this as a gift and the receiver is thrilled with the quality