$31.96 sale price when purchased online
$39.95 list price
Target Online store #3991
About this item
Highlights
- Supima cotton is farmed to minimize environmental impact.
- Rare Supima® — the top 3% of cotton grown in the U.S.
- Combed for added softness
- Detailed with dobby weave
- Bath Towel is 650 grams per square meter
Description
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 56.0 inches (L), 30.0 inches (W)
Fabric Name: Plush
Style: Bath Towel
Textile Material: 100% Cotton
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 93192945
UPC: 197230281252
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13 inches length x 9 inches width x 2 inches height
Estimated ship weight: 1.49 pounds
item ships from third party seller: Lands' End
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The towels have received mixed feedback from guests, highlighting their softness, absorbency, and generous sizing as standout features. Many guests appreciate the variety of colors available and the luxurious feel of the fabric. However, some have expressed disappointment regarding quality inconsistencies, such as shedding and color mismatches. Overall, these towels are a great choice for those seeking comfort and style in their bathroom essentials.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2188 reviews
0% would recommend
1 recommendations
Soft & absorbent
5 out of 5 stars
- 7 days ago
originally posted on Lands' End
The towels are both soft and absorbent. No color loss on first wash. Great product!
Perfect bath!!!
5 out of 5 stars
- 1 month ago
originally posted on Lands' End
LANDS END is my go to for towels. The colors are consistent, towels are luxurious in weight and softness and bath towels are a great size for me (a size 2) and guests who are larger. They wear well and I love these products--THANKS
Great Aqua Bath towels!
5 out of 5 stars
- 1 month ago
originally posted on Lands' End
Great Aqua Bath towels! Love the color! Very soft and thick. It has been years since I bought Lands End towels and I am glad that I purchased them again! The hand towels and wash cloths are great also. They wash very nice. I am interested to see how they last. So far after 2 washings they are still very soft and thick.
(no review title)
2 out of 5 stars
- 2 months ago
originally posted on Lands' End
This towel snags easily
Poor Quality control on dye lot of towels.
1 out of 5 stars
- 2 months ago
originally posted on Lands' End
As I reported to Land's End, with pictures of the tags both labeled “slate gray” the towel I bought from Lands end last summer was a medium gray while the new towels with the same label were light blue. I could not return them due to the fact that I just had a large number of guests to come in.
Very thick!
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
Very thick and absorbent. So far I’m very happy with my purchase!
Supima cotton towels are supremely made to last!
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
These towels are very soft but highly absorbent. They are a few inches larger in length and width than my old Lands End towels, but will shrink a bit over the course of washing and drying a few times. If they last as long, and stay unraveled from wear, as my old ones have done, I'll be more than satisfied with them!
Better than most
4 out of 5 stars
- 2 months ago
originally posted on Lands' End
Quality, soft long lasting towel.
So soft and fluffy!
5 out of 5 stars
- 2 months ago
originally posted on Lands' End
So soft and fluffy! I absolutely love my new towels. The color is lovely in my bathroom. I’m so glad I finally received them.
They are everything one would want in a bath towel
5 out of 5 stars
- 3 months ago
originally posted on Lands' End
I bought 2 of the bath towels as a gift for my very "picky" son, and he is quite pleased with them.
towels
5 out of 5 stars
- 3 months ago
originally posted on Lands' End
Best towels! Very absorbent and soft. My only complaint is that they are too big.
Light, fluffy and absorbent towels.
5 out of 5 stars
- 3 months ago
originally posted on Lands' End
These are light, soft, fluffy towels that absorb a lot of water. The colors are rich.
Shelly
2 out of 5 stars
Thumbs down graphic, would not recommend
Shelly - 3 months ago, Verified purchaser
This material was very thin and the color was washed out
Horrible quality; don’t spend your money on this
1 out of 5 stars
- 4 months ago
originally posted on Lands' End
Do not waste your time or money on these towels. I don’t understand what is happening at lands end, but the quality has really disappeared. I have purchased from this company for many years and have towels from 5 years ago that are much better quality. However the past year or so, the quality has changed. I don’t know if they changed manufacture companies or have cut back due to higher prices of goods needed to produce these items. These towels shredded the VERY FIRST Time I washed them, BEFORE using. Sending them back!! Please bring back the quality goods you were known for.
1 reply from Customer Care team - 4 months ago
Thank you for taking the time to share your review of the Supima Towels you recently purchased. We are sorry to hear that the towels you received came apart in the wash. Your input is truly important to us, and we have shared it with the appropriate merchant team for further review and consideration. Feedback from customers helps our teams when making future product decisions. If we have not already successfully resolved this matter, at your convenience, please contact us via Chat online (Chat button is located under the Help tab in the top right corner of landsend.com) or call 1-800-963-4816 to speak with one of our specialists for assistance.
Excellent bath towels!
5 out of 5 stars
- 4 months ago
originally posted on Lands' End
These bath towels were a gift and were happily received. It is always a good time to have a new set of towels. Lands End Supima Cotton towels are of excellent quality. The blue color match well with the bathrooms in which they will now reside!
Nice and soft
5 out of 5 stars
- 4 months ago
originally posted on Lands' End
I was looking for a soft towel and I found it in this one.
Supima Cotton Towels
4 out of 5 stars
- 4 months ago
originally posted on Lands' End
I like this towel set. The color is great and the cotton is very soft and absorbent.
To thin and lightweight
3 out of 5 stars
- 4 months ago
originally posted on Lands' End
I have purchased these towels every other year for 20 years. This year, I instantly noticed right out of the box that these are thinner and much lighter than the previous version. It was so noticeable that I thought I had ordered and/or received different towels. When I checked online, I noticed that the “Turkish Quick Dry” towels are lighter weight than the Supima towels I have used for so long. Unless I received the “Turkish Quick Dry” towels and not the Supima, this new version of the Supima towel is disappointing for me. While disappointing, it is still a relatively good luxury item. However, the previous version is the best towel I have ever owned.
Super Soft
5 out of 5 stars
- 4 months ago
originally posted on Lands' End
Upgraded Towels. Researched prior to purchase and these are super soft. I feel and see the difference. Worth every penny.
Love these towels!
5 out of 5 stars
- 5 months ago
originally posted on Lands' End
I've been buying the Supima bath towels for years. Great quality at a reasonable price!