Sponsored
Maybelline Instant Age Rewind Treatment Foundation Makeup - SPF 18 - 0.68 fl oz
$12.19 when purchased online
Target Online store #3991
About this item
Highlights
- Click to Instantly Blur: Maybelline’s Instant Age Rewind Eraser Treatment Foundation with SPF 20 covers uneven skin tone, fine lines and wrinkles for a natural look that lasts; the blurring built-in applicator of this moisturizing foundation erases lines while the sponge tip glides on ultra-smooth for a natural finish that won’t settle into fine lines and wrinkles
- Anti-Aging Concealer and Foundation: Formulated with moisturizing ProVitamin B5 and SPF 20, this foundation delivers all-day comfort; Quickly conceal age spots with this buildable, medium coverage foundation available for a variety of skin tones
- Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline Has What You Need: Create any look--foundation, bb creams, concealers & highlighters to create a perfect canvas, eyeshadows, brow pencils & eyeliners for any eye look & lip products, from showstopping matte lipstick to natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Maybelline New York’s Instant Age Rewind Eraser Treatment Foundation with SPF 20 blurs early signs of aging in an instant. Blur uneven skin tone, fine lines, and dark circles in just a click. This moisturizing foundation with ProVitamin B5 goes on smooth for a creaseless, natural finish that lasts. The blurring sponge-tip applicator delivers medium coverage that won’t settle into fine lines and wrinkles. Provides all-day comfort. Available in 16 shades. Non-comedogenic.
Turn collar of applicator in direction of arrows until product is visible on sponge. This might take several turns the first time. Using the sponge-tip applicator, apply directly to face for desired coverage. Blend into skin in an outward motion.
Turn collar of applicator in direction of arrows until product is visible on sponge. This might take several turns the first time. Using the sponge-tip applicator, apply directly to face for desired coverage. Blend into skin in an outward motion.
Suggested Age: Adult
Health Facts: Nonylphenol Ethoxylate Free, Phthalate-Free, Triclosan-Free, Hydroquinone-Free, Formaldehyde-Free
Color Finish: Natural
Color Palette: Dark Tones
Skin Tone: Deep
Skin Undertone: Warm
Product Form: Liquid
Cosmetic Coverage: Medium
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Skin Texture Improvement, Anti-Aging, Smoothing, Moisturizing, Sun Protection, Dark Circle Reduction, Wrinkle Reduction, Concealing
Recommended Skin Type: Oily, Normal, Dry, Combination, Mature
Net weight: .68 fl oz (US)
SPF: 20
TCIN: 89247633
UPC: 041554086621
Item Number (DPCI): 052-07-8161
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
octinoxate 7.5%
Purpose
SunscreenUses
• helps prevent sunburn • if used as directed with other sun protection measures (see directions), decreases the risk of skin cancer and early skin aging caused by the sunDirections
Directions For sunscreen use: • apply liberally 15 minutes before sun exposure • reapply at least every 2 hours • use a water resistant sunscreen if swimming or sweating • Sun protection measures. Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: • limit time in the sun, especially from 10 a.m.-2 p.m. • wear long-sleeved shirts, pants, hats, and sunglasses • children under 6 months of age: Ask a doctorOther information
Pat.: patents.maybelline.comInactive ingredients
inactive ingredients: cyclopentasiloxane, water, dimethicone crosspolymer, glycerin, isotridecyl isononanoate, peg-9 polydimethylsiloxyethyl dimethicone, disteardimonium hectorite, phenoxyethanol, peg-10 dimethicone, hydrolyzed wheat protein/pvp crosspolymer, disodium stearoyl glutamate, chlorphenesin, methylparaben, lycium barbarum fruit extract, silica silylate, potassium sorbate, ethylparaben, tocopherol, ascorbyl palmitate, panthenol, aluminum hydroxide, citric acid, bht, sodium pca, propylene glycol, urea, edta, tin oxide, ethylhexylglycerin, trehalose, polyquaternium-51, soluble collagen, sodium hyaluronate, trisodium edta, benzoic acid; may contain: titanium dioxide, mica, iron oxides
Shipping details
Estimated ship dimensions: 1.26 inches length x 1.26 inches width x 4.52 inches height
Estimated ship weight: 0.132 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Doesn't the sponge applicator get all kinds of bacteria in it and cause problems? I don't like this version of the product and wish you'd just go back to the plain bottle.
submitted by smb - 5 years ago
A: Not if you keep it clean
submitted bypookie - 1 year agoA: Hi there! We appreciate your feedback on the Instant Age Rewind Treatment Foundation. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers is very important to us and helps us improve all of our products. We thank you for giving this product a try as we will be passing on your comments to others in our team.
submitted byMaybelline Consumer Care - 5 years agoBrand expertA: Just use it on freshly washed skin. There are preservatives in every makeup that keep it safe. It is much more sanitary than a doe-foot applicator which goes on your skin and back into the product.
submitted byTargetShopper - 7 months agoA: Wash off the sponge area after each use to be safe. I find using a disposable makeup wipe works best! I hope this helps!
submitted byGoToGirl425 - 4 years ago
Q: Will this foundation transfer to clothing if used on the body in addition to the face?
submitted by daytime - 18 days ago
A: Hi there! Thank you for reaching out about our Instant Age Rewind Treatment Foundation Makeup - SPF 18. This product is designed to be applied on the face. We hope this is helpful! XOXO
submitted byMaybelline Consumer Care - 15 days agoBrand expert
Q: I wear shade 122 in your concealer what shade would be best for foundation ?
submitted by Concerned - 2 months ago
A: Hi there! Thank you for reaching out about our Instant Age Rewind Treatment Foundation SPF 18. We recommend using the Tap & Try tool on our website to find your perfect match. We hope this is helpful!
submitted byMaybelline Consumer Care - 1 month agoBrand expert
Q: Is this product cruelty free?
submitted by AmyB - 2 months ago
A: Hi there, AmyB! We appreciate you taking the time to reach out about our Instant Age Rewind Treatment Foundation Makeup - SPF 18. The L’Oréal Group, which includes Maybelline, is always attentive to respecting the personal choices of its consumers throughout the world and therefore offers a very wide range of products to meet their diverse beauty needs. L’Oréal does not use any ingredient from rare or endangered animal species, nor any ingredient of porcine, bovine or ovine origin; except lanolin (which is taken from live sheep). We use derivatives of raw materials of animal origin in restricted quantities, such as honey, beeswax, lanolin, as well as fish derivatives and poultry egg derivatives.
submitted byMaybelline Consumer Care - 2 months agoBrand expert
Q: I wear 120 in instant age concealer. What color would you recommend in the instant age rewind foundation?
submitted by Annie - 7 months ago
A: Hello there! For the best color selection we suggest visiting our Maybelline website and exploring each shade option. We would also recommend using our "try it on" feature to preview how a product will look on you before purchasing! We hope you give it a try soon! Please reach out with any other questions. XOXO
submitted byMaybelline Consumer Care - 7 months agoBrand expert
Q: what color # would ivory be? Thank You
submitted by christmas elf - 7 months ago
A: Hi there, Christmas Elf! Thank you for reaching out about our Instant Age Rewind Treatment Foundation SPF 18. Our shade Ivory is now shade 100. We hope this helps! XOXO
submitted byMaybelline Consumer Care - 7 months agoBrand expert
Q: I wear Instant age rewind eraser Make up in Sandy Beige. The new Eraser make up color now comes by number. What number should I buy that would be Sandy Beige
submitted by Em - 7 months ago
A: Hi there, Em! Thank you for reaching out about our Instant Age Rewind Treatment Foundation. This super-concentrated formula with goji berry hydrates the skin, while the exclusive applicator covers, fills, and smoothes to reduce the appearance of fine lines and wrinkles. We recommend trying out our shade 130. We hope this helps! XOXO
submitted byMaybelline Consumer Care - 7 months agoBrand expert
Q: Is this foundation water proof ?
submitted by Ang - 9 months ago
A: Hi there Ang! Thank you for reaching out to us about the Instant Age Rewind® Eraser Treatment Makeup. This super-concentrated formula with goji berry hydrates the skin, while the exclusive applicator covers, fills, and smoothes to reduce the appearance of fine lines and wrinkles. This does not claim to be waterproof, but we suggest trying a setting spray like our Lasting Fix Setting Spray will set your makeup look with a matte finish for up to 16 hours.
submitted byMaybelline Consumer Care - 9 months agoBrand expert
Q: Hello I am usually a light neutral coloring. Not very pale but on the light side instead of medium. What shade should I buy? Thank you
submitted by Seasuzie - 10 months ago
A: Hi there, Seasuzie! Thank you for reaching out about our Instant Age Rewind Treatment Foundation. We recommend giving our shade 118 a try. For the most accurate shade result, we recommend using our Try It On tool on our website for assistance! XOXO
submitted byMaybelline Consumer Care - 10 months agoBrand expert
Q: I normally wear the color light in a foundation. I am currently trying number 118. I like the color but would like just a bit more color. What color would you suggest I try next?
submitted by terri - 1 year ago
A: Hi there, Terri! Thank you for reaching out about our Instant Age Rewind Eraser Treatment Makeup. We recommend trying our shade 120 for a little more color. If you need more assistance, we recommend trying our virtual try on feature on our website! XOXO
submitted byMaybelline Consumer Care - 1 year agoBrand expert
This product is featured in a recent Target Finds story
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Summary of reviews
The Maybelline Instant Age Rewind Foundation is praised for its smooth application, lightweight feel, and effective coverage. Guests appreciate its ability to blend seamlessly, providing a natural finish that conceals imperfections and enhances skin tone. The built-in sponge applicator is convenient, though some find it challenging to clean. With SPF 20, it's ideal for daily wear, offering sun protection and a youthful appearance. However, shade matching can be tricky, and some guests noted issues with oxidation and packaging.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1059 reviews
easy to apply: 4.37 out of 5
easy to remove: 4.62 out of 5
long lasting: 3.92 out of 5
quality: 4.04 out of 5
value: 3.83 out of 5
74% would recommend
63 recommendations
Missing
1 out of 5 stars
Thumbs up graphic, would recommend
Unsatisfying - 1 month ago, Verified purchaser
- Skin tone: Light
- Skin concern: Redness
- Skin type: Normal
I order it and didn’t recieved it I order it in drive and notice when I got home that it was missing
Great coverage!
5 out of 5 stars
momofcinco_1070 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The coverage is everything you want when searching for makeup. I wouldn’t suggest using it to blend, have a separate tool! No scent but wish it did have one. The finish was everything I wanted and the packaging is so convenient. Many shades!
Quality contro very poor
2 out of 5 stars
clara10 - 3 months ago
originally posted on maybelline.com
the last 2 bottles of this instant age rewind was of poor quality. Have used it for a long time but lately the sponge applicator is separating from the top of the bottle. Makeup oozes from gap between the sponge and the bottle making it impossible to use without making a mess. very disappointed with it.
1 reply from Consumer Care Center team - 3 months ago
Hello! We are sorry to hear about the experience you had with Instant Age Rewind Eraser Treatment Makeup. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference #39736489. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Twist up applicator doesn't always work right
3 out of 5 stars
Ellen130 - 3 months ago
originally posted on maybelline.com
I love this makeup, but once again very disappointed due to the twist up mechanism not working. This is the 3rd time I have had a brand new package not work. I will probably break into the bottle and use a sponge to apply. Seriously considering trying a new brand.
1 reply from Consumer Care Center team - 3 months ago
Hello! We are sorry to hear about the experience you had with Instant Age Rewind Eraser Treatment Makeup. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference #39535059. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Go back to the original bottle!
1 out of 5 stars
Kitty Lee - 4 months ago
originally posted on maybelline.com
I wish they would go back to their original bottle. Ever time this sponge is leaking or the product doesn't comes out. It's also unsanitary to use this sponge over and over without being able to clean it.
1 reply from Consumer Care Center team - 3 months ago
Hello Kitty Lee! Thank you so much for sharing your experience with our Instant Age Rewind Eraser Treatment Makeup. We appreciate your feedback and will be passing along your comments to the team! We hope you continue exploring our brand!
Concealer
5 out of 5 stars
Thumbs up graphic, would recommend
Dlp - 4 months ago, Verified purchaser
Love it easy to use and did what it was supposed to
Wish I could use, but not for me
1 out of 5 stars
JoannT - 5 months ago
originally posted on maybelline.com
I really wanted to like this since I used it in the past. Issue is with spongy applicator. I twist and turn the top but never see product. I feel like I'm spreading old product on my skin. Is this available without that spongy thing?
1 reply from Consumer Care Center team - 5 months ago
Hi there! Thank you for reaching out about our Instant Age Rewind. We are sorry to hear about your experience and would like to make things right. Please give our team a call at 800-944-0730 M-F 9:00 am – 5:30 pm ET. Please provide reference #38103763. We look forward to hearing from you soon!
Amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
GH - 6 months ago, Verified purchaser
- Eye color: Green
- Skin tone: Light
- Skin concern: Redness, Dark circles, Blackheads
- Skin type: Normal
- Hair color: Brunette
It covers so good! 10/10 coverage!
Great product
4 out of 5 stars
Hope Noelle - 6 months ago
originally posted on maybelline.com
This product feels great on my skin, the color matches perfectly, the applicator makes for easy and clean application.
Poor packaging, cannot use
1 out of 5 stars
Melle Mel - 6 months ago
originally posted on maybelline.com
I wish I could review how the product works but NOTHING COMES OUT OF THE TUBE. There are countless topics on this on the internet, so I'm not the only one. I'm returning it. Poor packaging!
1 reply from Consumer Care Center team - 6 months ago
Hey there! We are so sorry to hear about your experience with our Instant Age Rewind Eraser Treatment Foundation. Please give us a call at 1-800-944-0730 M-F 9:00 am – 5:30 pm ET and provide this reference number: 37813709. We look forward to speaking with you!
Fantastic Coverage
5 out of 5 stars
kaitlintib - 6 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product has amazing coverage! I didn’t realize how well this would work, but a little product goes a longgggg way! I highly recommend this, especially with the different applicator.
Great applicator!
5 out of 5 stars
virginiac15 - 7 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The color was a bit dark for me but I love the applicator and used it with my usual foundation. Smooth application and the formula helped cover pores.
Perfect coverage for a natural girly
5 out of 5 stars
Olives - 7 months ago
originally posted on maybelline.com
I’m not completely sure this is a Foundation. But it’s the BEST TINTED MOISTURIZER I’VE EVER TRIED. I love a light coverage and skin loving ingredients. I really hate covering my freckles but I get so red around my lips. So this is so effect for me🫶🙏✨
White cast
3 out of 5 stars
CT - 7 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Brown
- Skin concern: Redness, Dark circles, Sensitivity, Acne
- Skin type: Combination
- Hair color: Brunette
As with other makeup with sunscreen, there is an issue with a white cast especially with flash photography. I always wear sunscreen underneath anyways so wish this didn’t come with the sunscreen in it.
1 reply from Maybelline Consumer Care team - 7 months ago
Hi there, CT! Thank you for reaching out about our Instant Age Rewind Treatment Foundation Makeup SPF 18. We appreciate your feedback on our SPF formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Love this product
5 out of 5 stars
Thumbs up graphic, would recommend
Ccp - 8 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Blue
- Skin type: Dry
- Hair color: Brunette
- Skin concern: Aging, Redness
Love this product!! The I had an age spot larger than a quarter and it is now gone!
Gratefully appreciated...
4 out of 5 stars
Kimmy1976 - 9 months ago
originally posted on maybelline.com
I have been wearing cosmetics faithfully for over 25yrs... I am currently 49yrs old & let's just say that maturing skin & crow's feet are my archrivals. Thank goodness...i have discovered the Maybelline Instant Age Rewind my skin looks flawless & smooth which appears youthful.
Ok ok, Maybelline I see u
4 out of 5 stars
Nemo78 - 9 months ago
originally posted on maybelline.com
Texture is good, claims about the product are so slayy and truee. Made my skin look fab and lastly price is in unbeatable 😍💖💯💅
Smelly
1 out of 5 stars
Thumbs down graphic, would not recommend
Minnie - 9 months ago, Verified purchaser
- Skin type: Normal
- Eye color: Green
- Skin tone: Medium
- Skin concern: Uneven skin tone
- Hair color: Blonde
It smelled putrid, I did a return and threw it away I gave it a star because it came in a timely manner.
1 reply from Maybelline Consumer Care team - 8 months ago
Hi Minnie. Thank you for reaching out to Maybelline and sharing your comments on the Instant Age Rewind Treatment Foundation. We are sorry to hear the product did not smell right. Feedback from our consumers is very important to us and helps us improve all of our products! We appreciate you sharing your experience. We thank you for giving this product a try as we will be passing on your comments to others in our team. We hope you continue using our products!
Wasted make-up
1 out of 5 stars
Marilynmaxine - 10 months ago
originally posted on maybelline.com
Theapplicatir works great but when you think it is empty, you can turn it upside down and 1/4 inch of make up not being picked up..I broke into mine and I have enough make-up for several days..if you didn't look you would instantly go buy another.
1 reply from Consumer Care Center team - 10 months ago
Hi there. Thank you for reaching out about our Instant Age Rewind®. We are happy to hear that the applicator works great. We appreciate your feedback and will be sharing it with our team. We hope you continue to use our products with great success.
It’s just a perfect foundation you needed in your life!
5 out of 5 stars
- 11 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I don’t know how I lived without it but I’m glad I know about this foundation now! First off, what a genius design and application! It’s so easy to apply with the sponge I can avoid using my foundation brush and deal with cleaning it a few times a week. The texture is perfect, it glides so easily on my skin and gives it that glowy look I often need for on-camera work for my beauty videos. Love it love it love it and recommended it to all of my gf friends. Also, I have to mention how fabulously it fills in my tiny wrinkles that disappear as if I used some photoshop. Highly recommend to give it a try especially if value your time during the make up routine!