$16.00 when purchased online
Target Online store #3991
About this item
Highlights
- Bold, hydrating lipstick with a satin finish
- Richly pigmented, buildable color
- Long-lasting formula
- Enriched with plant-based ingredients like Castor Seed Oil and Sunflower Seed Wax to nourish
- And hydrate lips
- This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
Give lips the luxury treatment with Well People’s high-pigment satin Optimist Lipstick that hydrates and conditions lips. Powered by botanicals like organic Castor Seed Oil and Sunflower Seed Wax, this long-lasting vegan lipstick features a smooth, creamy formula that deeply nourishes. As you swipe on high-impact, buildable lip color, you’ll also treat your pout to superior moisture.
Why Well People loves it:
• Bold, hydrating lip color with a satin finish
• Richly pigmented, buildable color
• Long-lasting formula
• Enriched with plant-based ingredients like Castor Seed Oil and Sunflower Seed Wax to nourish and hydrate lips
Plant-Powered Ingredients:
• Sunflower Seed Wax: A vegan wax that moisturizes with Vitamin E
• Castor Seed Oil: Rich in essential fatty acids that help condition and replenish lips
• Cupuacu Butter: hydrates and softens with antioxidants
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. Define and shape your eyebrows to perfection with Well People’s dual-ended Expressionist Brow Pencil, featuring a clean formula developed by dermatologists. The ultra-fine, slanted tip allows you to fill in brows with feathery hair-like strokes, while the spoolie on the other end helps tame and shape brows into place for a naturally groomed look. The smooth formula glides on with ease for a no-skip application that gives brows a fuller-looking appearance. Formulated with deeply conditioning ingredients from nature like Mango Seed Oil, Jojoba Oil, and Castor Seed Oil for healthier brows.
Why Well People loves it:
• Smooth-glide formula helps you define and fill in brows
• Ultra-fine, slanted tip for total precision
• Features a spoolie brush for grooming and shaping
• Plant-based ingredients like Mango Seed Oil, Jojoba Oil, and Castor Seed Oil help condition brow hairs
• Dermatologist developed
Plant-Powered Ingredients:
• Mango Seed Oil: Moisturizes brow hairs
• Jojoba Oil: Delivers vitamins E & B while ensuring a smooth application
• Castor Seed Oil: Rich in essential fatty acids to help condition brow hairs
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Bold, hydrating lip color with a satin finish
• Richly pigmented, buildable color
• Long-lasting formula
• Enriched with plant-based ingredients like Castor Seed Oil and Sunflower Seed Wax to nourish and hydrate lips
Plant-Powered Ingredients:
• Sunflower Seed Wax: A vegan wax that moisturizes with Vitamin E
• Castor Seed Oil: Rich in essential fatty acids that help condition and replenish lips
• Cupuacu Butter: hydrates and softens with antioxidants
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. Define and shape your eyebrows to perfection with Well People’s dual-ended Expressionist Brow Pencil, featuring a clean formula developed by dermatologists. The ultra-fine, slanted tip allows you to fill in brows with feathery hair-like strokes, while the spoolie on the other end helps tame and shape brows into place for a naturally groomed look. The smooth formula glides on with ease for a no-skip application that gives brows a fuller-looking appearance. Formulated with deeply conditioning ingredients from nature like Mango Seed Oil, Jojoba Oil, and Castor Seed Oil for healthier brows.
Why Well People loves it:
• Smooth-glide formula helps you define and fill in brows
• Ultra-fine, slanted tip for total precision
• Features a spoolie brush for grooming and shaping
• Plant-based ingredients like Mango Seed Oil, Jojoba Oil, and Castor Seed Oil help condition brow hairs
• Dermatologist developed
Plant-Powered Ingredients:
• Mango Seed Oil: Moisturizes brow hairs
• Jojoba Oil: Delivers vitamins E & B while ensuring a smooth application
• Castor Seed Oil: Rich in essential fatty acids to help condition brow hairs
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, and cruelty-free. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free, Mineral Oil-Free, Vegan, Non-Toxic, Propylene Glycol-Free, Petroleum-Free, Formaldehyde-Free, Sodium Laureth Sulfate-Free, Sulfate-Free, Talcum-Free
Color Finish: Semi-Matte
Color Palette: Medium Tones
Product Form: Stick
Sustainability Claims: Cruelty-Free, Plant-Based
Beauty Purpose: Moisturizing, Nourishing
Industry or Government Certifications: USDA certified organic
Net weight: .12 Ounces
TCIN: 53744956
UPC: 852396006131
Item Number (DPCI): 052-00-0712
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ricinus communis (castor) oil*, acacia decurrens/jojoba/sunflower seed wax polyglyceryl-3 esters*, cera alba (beeswax)*, hydrogenated jojoba oil*, copernicia cerifera (carnauba) wax*, euphorbia cerifera (candelilla) wax*, ethylhexyl palmitate*, oleyl alcohol*, isostearyl isostearate*, tocopheryl acetate*, helianthus annuus (sunflower seed) oil*, aloe barbadensis leaf extract*, theobroma grandiflorum seed butter*, carthamus tinctorius (safflower) oil*, mica (ci 77019), iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891), +/- blue 1(ci 42090), red 7(ci 15850), red 22(ci 45380), red 28(ci 45410), red 30(ci 73360), manganese violet(ci 777742), carmine (ci 75470) *70% organic ingredients
Shipping details
Estimated ship dimensions: 0.87 inches length x 0.83 inches width x 3.74 inches height
Estimated ship weight: 0.056 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: The ingredients mention Carmine, which I believe is made from beetles. Have they come up with a synthetic carmine, or is this not truly vegan?
submitted by Joanne - 1 year ago
A: Hi Joanne! The Optimist Lipstick has been reformulated and is now vegan. Well People is entirely vegan and we do not use any animal-derived ingredients in any products.
submitted byThe Well People Team - 7 months ago
Q: Hi, could someone please provide brief descriptions of these lipstick shades? I.e., cool red, warm pink, blue undertones, yellow undertones, etc. Thanks.
submitted by Kitku - 6 years ago
A: Thanks for reaching out to us! Retrograde is a very fun retro red. It's not too tomato, it's not too orange. It's just right for all skin tones. New Mystic is a pink-undertone/plum shade perfect for being mysterious. Soulmate is a soft wash of color with a yellow undertone. Choose Love is a true pink-based everyday lip color. Om Yeah! is a pink-based super bold fuschia. Let It Go is an every day soft plum with a pink undertone. If you have any other questions, feel free to email info@W3LLPEOPLE.com. Thanks for your support!
submitted byW3LL PEOPLE Pro - 6 years ago
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4.0 out of 5 stars with 52 reviews
easy to apply: 4 out of 5
easy to remove: 4 out of 5
long lasting: 3.39 out of 5
quality: 3.88 out of 5
value: 3.61 out of 5
70% would recommend
17 recommendations
NOT Vegan!!
1 out of 5 stars
Thumbs down graphic, would not recommend
xSiL - 4 months ago
Last ingredient listed, Carmine! Ths is a dye made of crushed bugs. Also highly allergenic
Color is off
1 out of 5 stars
Thumbs down graphic, would not recommend
Ms Mac - 11 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
Not as described. Received the old packaging version. Color is off. Dries lips out.
Weird color, good quality
4 out of 5 stars
Favorite pair of jeans - 1 year ago, Verified purchaser
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Medium
I wanted to love this lipstick, as I’m looking for cleaner makeup, but the color is just not right. Maybe is my skin tone (medium with neutral undertone), I was expecting it to be more pinkish, yet it looks like a very light orange that makes my lips look off. Without considering the color, I love the texture and how moisture my lips feel with it
Still Toxic
1 out of 5 stars
Thumbs down graphic, would not recommend
Stephanie - 2 years ago, Verified purchaser
After hearing that this company had clean ingredients i didnt look further into it cause I trusted toe source. This product contains titanium dioxide which is cancer causing so I will no longer be using it
Nice lipstick, bad shipping and packaging
3 out of 5 stars
Thumbs up graphic, would recommend
Shipping was dumb - 2 years ago
I like the lipstick texture. Color is slightly more subtle than I was hoping but that's the gamble with ordering online. It's still nice. Target for some reason shipped my order, a single tube of lipstick, in a large BOX. Why?? The other weird thing is the packaging. My tube is grey and has a button that pops the applicator out. I feel like i'm going to shoot it accross the room. I was expecting the white tube pictured, or at least the old black one shown in the photos. Just odd.
Love this lipstick
5 out of 5 stars
Thumbs up graphic, would recommend
Well People Lipstick - 2 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging
- Hair color: Auburn
- Eye color: Blue
this is my 5th tube, and I love it because it stays on and the color is subtle yet enhances my complexion.
A fair skinned complementary
5 out of 5 stars
Thumbs up graphic, would recommend
Redheaded Mama - 3 years ago, Verified purchaser
- Eye color: Hazel
- Hair color: Red
- Skin type: Combination
- Skin tone: Light
- Skin concern: Acne, Dark circles
Soulmate is a great color for a strawberry redhead or just a redhead.
Diappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
- 3 years ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Eye color: Brown
- Skin tone: Light
Came broken, and color was darker than on website.
Love it
4 out of 5 stars
Thumbs up graphic, would recommend
Sharp - 3 years ago, Verified purchaser
Love the color!! But the first one I ordered was broken had to be replaced
came broken... almost too soft
3 out of 5 stars
Thumbs up graphic, would recommend
Paula - 3 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Sun damage
- Hair color: Grey
- Eye color: Blue
It came broken. Otherwise, love the color & feel of this lipstick.
Pretty color, but
3 out of 5 stars
LR - 3 years ago
originally posted on http://w3llpeople.com/
Color was pretty, but I found this to be terribly drying on my lips. I had to remove it within 10 minutes and put something else on my lips. Considering returning it.
Not for me
3 out of 5 stars
Car guys 59 - 4 years ago
originally posted on http://w3llpeople.com/
The color is wonderful. As far as that goes I'd buy it 100 times over, way to matte. Seems dry going on. Shows the fine lines on my lips. If you don't mind something with NO glossy to it, this is for you. Going to try it as a light blush.
Its become my favorite
5 out of 5 stars
Thumbs up graphic, would recommend
Yummy grapes - 4 years ago, Verified purchaser
- Skin type: Combination
- Eye color: Brown
- Skin concern: Acne, Blackheads, Cellulite, Pores
- Skin tone: Light
- Hair color: Brunette
I love this color. Very flattering. It’s become my go to. I put it on at least once or twice a day. I did a before picture where it’s been on an hour and hasn’t come off and then I retouched in second photo and you can’t really tell I put on another layer. Pretty much looks the same.
Love
5 out of 5 stars
Alyluck - 4 years ago
originally posted on http://w3llpeople.com/
I'm in love with my lipgloss I couldn't post because it was taken down but I had to put that I'm in love with it somewhere!!! Please I need more so I pray you bring the lip gloss back please!!!
Broken but beautifyl
5 out of 5 stars
Thumbs up graphic, would recommend
Nicky93 - 4 years ago, Verified purchaser
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
- Skin concern: Dark circles
- Hair color: Brunette
I love the namaste color it’s a great formula . Be careful mine was broken when I opened it .
Love these!
5 out of 5 stars
Thumbs up graphic, would recommend
Katie - 4 years ago
- Skin tone: Light
- Eye color: Blue
- Skin type: Dry
- Hair color: Auburn
I love these lipsticks! I bought Let it be and Namaste. The lipsticks don’t have the most pleasant scent once you open the tube but the color payoff, long wear time, and comfortable formula is great!
Definitely a staple
5 out of 5 stars
Suvetha - 4 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I love this color it's the perfect nude for my dark lips. And the quality is great did the price! #sweepstakes
Lovely
4 out of 5 stars
Mega - 4 years ago
originally posted on http://w3llpeople.com/
Beautiful color, easy to apply, love that it's not too shiny. My only complaint is that it did "feather" a bit outside my lip line after wearing for a fairly short period. It's hard to really get a sense of how it wears long-term since I've not been wearing much lipstick because of masks, but I am excited to reach for this one once we can safely meander mask-free.
I love it so much I bought three colors!
5 out of 5 stars
Tonya - 4 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I love the way this covers and feels. My lips stay moisturized and it lasts a long time. Retrograde, Namaste, and Brave are incredibly beautiful. Brave is more orange than I expected but it's absolutely beautiful and I feel brave when I wear it!
Great product, wrong color for me
3 out of 5 stars
Lisa - 4 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I like W3LL lipstick, this color just isn't for me, fair skin