$8.59 when purchased online
Target Online store #3991
About this item
Highlights
- MASCARA THAT MAGNIFIES: Our gentle, buildable mascara lengthens, lifts, and conditions, ultimately creating a flawless, long lash look without clumping, flaking, or smudging
- CONDITIONING LASH FORMULA: Because we love your delicate eye area, this formula is enriched with a lash caring complex of plant based waxes and conditioners to nourish for healthy looking eyelashes
- SUSTAINABLE FORWARD: To reduce our footprint on the planet, this brush is made of 100% plant derived bristles (that evenly coat lashes from root to tip); the packaging is made with post consumer recycled materials
- FORMULATED WITHOUT: Parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan
- SUITABLE FOR SENSITIVE EYES: As part of the Almay promise, this product is hypoallergenic and ophthalmologist tested; it is also clean, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers
Description
Enjoy visibly longer, lifted lashes in one gentle swipe with Almay Length & Lift Mascara™. This clean, flake-free formula is enriched with a lash-caring complex of plant-based waxes and hair conditioners that nourish for healthy looking eyelashes. Plus, the brush is made of 100% plant-derived bristles that are designed to evenly coat and separate lashes from root to tip. Magnify lashes to your chosen intensity with this smooth, buildable mascara that does not clump or smudge—it’s the perfect finishing touch to any look, be it everyday glam, a smoky eye, or cat eye.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Suggested Age: 16 Years and Up
Health Facts: Hypoallergenic, Artificial Fragrance-Free
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free, Contains Recycled Content, Post-Consumer Recycled Material
Includes: Mascara, Applicator
Beauty Purpose: Lengthening
Net weight: 28.6 Grams
Features: Smudgeproof, Conditioning, Unscented, Non-Flaking, Ophthalmologist Tested, Non-Clumping
TCIN: 80023137
UPC: 309970143039
Item Number (DPCI): 052-01-0694
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated olive oil stearyl esters, alcohol denat., cera carnauba/copernicia cerifera (carnauba) wax/cire de carnauba, palmitic acid, stearic acid, triethanolamine, acacia senegal gum, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, panthenol, aminomethyl propanediol, ascorbyl palmitate, polyvinyl alcohol, vp/va copolymer, chlorphenesin, phenoxyethanol, may contain / peut contenir / puede contener [+/-: iron oxides (ci 77491, 77492, 77499)].
Allergens & Warnings:
IMPORTANT: NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. CONSULT AN EYE DOCTOR IMMEDIATELY IN CASE OF INJURY. ALWAYS HANDLE AND APPLY IN A CAREFUL AND SANITARY MANNER. DO NOT DILUTE PRODUCT WITH ANY ADDITIVE OR SHARE WITH OTHERS.Shipping details
Estimated ship dimensions: 5.72 inches length x 2.51 inches width x 1.23 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the waterproof as pretty on as the regular mascara and buildable?
submitted by estoddard21 - 6 months ago
A: Hey, Great question! Yes, the waterproof version will perform the same. The Almay Length & Lift Mascara is a buildable mascara that lengthens, lifts, and conditions! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: is this talcum or talc free?
submitted by targetshopper - 10 months ago
A: Hi there, thank you for reaching out! The Length & Lift Mascara™ is talc free.
submitted byRevlon Information Center - 9 months agoBrand expert
Q: Does the mascara use any product derived from the ocean? I have an iodine allergy.
submitted by Carol - 8 months ago
Almay is Target Zero: The Sustainable-Forward Makeup Collection
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Summary of reviews
The Almay mascara has garnered mixed feedback from guests, with many praising its hypoallergenic formula and ability to lengthen lashes without clumping. However, some guests have experienced issues with smudging, flaking, and dryness. The product is appreciated for its lightweight feel and ease of removal, making it suitable for sensitive eyes. Overall, it offers a decent performance for daily wear, but some guests recommend caution due to varying experiences.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 774 reviews
easy to apply: 4.15 out of 5
easy to remove: 3.88 out of 5
long lasting: 3.36 out of 5
quality: 3.28 out of 5
value: 3.42 out of 5
50% would recommend
36 recommendations
Doesn’t flake/smudge?
1 out of 5 stars
Tal13 - 13 days ago
originally posted on almay.com
I bought this because my eyes are usually sensitive to mascara, and this also said it doesn’t flake or smudge. It doesn’t bother my eyes, which is great but within a couple hours of wearing it, it does flake and smudge. I have black specks on my face. I wish companies would stop saying their mascara doesn’t do this when in fact it does!!
IT SMELLS SO BAD
1 out of 5 stars
Rxchxl... - 4 months ago
originally posted on almay.com
i dont know if its just only mine but its smell rlly bad and its not rlly that good
Wow Truly
4 out of 5 stars
*KR* - 5 months ago
originally posted on almay.com
I normally get irritated with most name brand mascaras because they either make my eyes burn all day, break lashes, clump up, hard to wash off or are too watery... Honestly this one does none of those im surprised! It cheap and affordable also! I suggest brown or brown black, if you don't have black or really dark hair. It will look more natural
Best Mascara for my sensitive eyes
5 out of 5 stars
Dgauthier - 5 months ago
originally posted on almay.com
I have tried all the expensive mascaras that are supposed to be for sensitive eyes. They all burned and made my eyes itch and water. This mascara has had no affect on my eyes and the watering is gone. Such a relief to not have burning eyes all day.
I bought an Almay Mascara
3 out of 5 stars
I dont have any - 7 months ago
originally posted on almay.com
I bought an Almay Mascara, but i'm dissapoinded with this product because it says that it is anti-allergic, but is NOT. My eyes itch all the time, but when I don't use the product I'm OK. I have always bought Almay products, but it's really upseting to find out that the product does NOT work as you say it does.
Don't waste your $, was all dried up
1 out of 5 stars
Thumbs down graphic, would not recommend
DC shopper - 8 months ago
Just bought this mascara this morning, opened the package and tried to use it. It was all dried up. Left barely any mascara on my lashes; tried it on my finger and saw just a few black crumbs. Had to throw it out, wasted $10. 😩
Wand not clearing enough product/clumping
4 out of 5 stars
JillB - 8 months ago
originally posted on almay.com
I have been buying this product for years, I am a fan of it's hypoallergenic qualities. I am a contact wearer and it does not flake. My issue with the last tube I bought. It does not remove enough product from the wand when I pull it out of the tube and makes it very clumpy.
Messy, terrible, no control
1 out of 5 stars
Baily - 9 months ago
originally posted on almay.com
I have been using mascara for 50 years, so I know a really bad one when I use it. I had tried Almay mascara about ten years ago and did not like it. I thought maybe there was a better product now, but it is terribly messy, flaky and frustrating.
Clumps a lot after usage
2 out of 5 stars
Flame - 10 months ago
originally posted on almay.com
I have been using the waterproof in this brand for a long time and very disappointed in how it clumps in no time. It is not what I wanted.
My new holy grail mascara!
5 out of 5 stars
Makeuphfx71 - 11 months ago
originally posted on almay.com
This mascara is fabulous for getting all of your eyelashes coated, zero clumping, smooth glide and no raccoon eyes! Gives amazing length, lift and makes your eyes pop! Does it get any better? Please don’t discontinue this mascara Almay! It’s THAT GOOD!
Sensitive Eyes Still Irritated
1 out of 5 stars
JessCoplans - 11 months ago
originally posted on almay.com
This formula is supposed to be hypoallergenic? It bothered my eyes greatly about 4 hours after putting it on. It also doesn’t lift my lashes like I wanted. Ridiculous.
subtle mascara
4 out of 5 stars
Thumbs up graphic, would recommend
k - 11 months ago
- Skin tone: Light
added color to lashes without being overbearing, however the waterproof one is very difficult to remove with different makeup removers (so i guess the waterproof lives up to the promise)
Great Mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
KayS - 1 year ago, Verified purchaser
I’ve used this mascara for years and love it!
Too gloppy and goooey
1 out of 5 stars
Thumbs down graphic, would not recommend
travelbear - 1 year ago, Verified purchaser
- Skin type: Dry
- Skin tone: Medium
Very gloppy. Brush is awful.
I do not recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
kidz4christ - 1 year ago, Verified purchaser
- Skin type: Oily
- Skin tone: Light
I wanted to try a new mascara, so bought this. Even though I bought waterproof, by the end of the day, I had black residue under my eyes. Made me look like I had raccoon eyes. So, two weeks after purchasing, I’m buying something else.
Not great
3 out of 5 stars
Thumbs down graphic, would not recommend
cgs292 - 1 year ago, Verified purchaser
- Skin type: Dry
- Eye color: Green
- Hair color: Blonde
- Skin tone: Light
This was okay for like 2 weeks - nothing special but did the job. After that, it dried out and got incredibly clumpy.
Not very good
2 out of 5 stars
Thumbs down graphic, would not recommend
Global2 - 1 year ago
- Skin tone: Light
- Skin type: Normal
Have been using Almay products for years. This mascara falls short. Clumps when applying, and tough to remove at end of the day. Begins to flake off soon after application.
Only black
1 out of 5 stars
Unhappy about black - 1 year ago
originally posted on almay.com
I love Ellalmay make up, but I cannot find a brown mascara
Good But Use Powder With It
4 out of 5 stars
Thumbs up graphic, would recommend
EMB - 1 year ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging, Redness, Pores, Sensitivity
- Hair color: Red
- Eye color: Green
Like: Long lasting, doesn't make my eyes irritated, easy to wash off. Dislike: This can cause raccoon eyes if you don't apply a powder under your eyes. It takes a while to dry to your eyelashes and if you don't use a powder underneath, it will transfer to your skin.
My all time favorite!
5 out of 5 stars
alexm483 - 2 years ago
originally posted on influenster.com
As someone who has somewhat sensitive eyes, finding a mascara that i actually like and doesn't bother my eyes can be difficult but this one is truly amazing! Highly recommend!