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Sponsored

Nuloom Rikki Coastal Braided Jute Indoor Area Rug

Nuloom Rikki Coastal Braided Jute Indoor Area Rug - 2 of 4Nuloom Rikki Coastal Braided Jute Indoor Area Rug - 3 of 4Nuloom Rikki Coastal Braided Jute Indoor Area Rug - 4 of 4
Nuloom Rikki Coastal Braided Jute Indoor Area Rug - 1 of 4
$386.99 sale price when purchased online
$650.00 list price
Target Online store #3991

About this item

Highlights

  • Natural Materials: Our area rug is handmade from 100% Jute and expertly made in India with quality craftsmanship. Due to the handmade nature of this rug, there may be slight variations in color and size making this rug unique to your home.
  • Recommended Rooms: Add warmth and texture to your living room, dining room, bedroom, kitchen, or hallway with this stunning 10x14 area rug. This rug's organic natural look will be a timeless decor piece that creates a boho or farmhouse feel.
  • Enduring Natural Style: Combining the rustic appeal of a farmhouse rug with a modern twist, our jute area rugs go with any of your existing decor. Jute rugs are perfect for adding texture and giving your home a warm cozy feel for years to come.
  • Durable and Sustainable Quality: Our jute rugs are handmade with plant based sustainable materials, making them durable and hard-wearing that will hold up in busy areas such as living rooms, and hallways while being environmentally friendly.
  • Sleek & Versatile Pile Height: The medium pile of this area contributes to its versatility, making it suitable for various rooms in your home. This rug adds the perfect amount of texture and thickness, while remaining easy to clean and maintain.
  • Versatile Size: This area rug measures 10x14 feet, making this rug the ideal choice for various room sizes and layouts. This rug makes the perfect centerpiece for your living room, bedroom, or dining room that could use an elevated touch.
  • Kid and Pet-Friendly Rug: This jute area rug is built to last in high traffic areas of your home. With its handmade nature, this rug was crafted to withstand everyday foot traffic from kids to pets while adding style and comfort to your space.
  • Perfect Laying Rug: Jute rugs are a go-to for layering to add depth and character to your living room or dining room. Try pairing your jute rug underneath a bold boho rug or pair two jute area rugs for an extra-textured look. The options are endless!
  • Rug Care: Vacuum your area rug a few times a week on the lowest setting and spot clean with mild detergent. Sprouting and debris are common due to being made from plant fibers, trim any loose threads with scissors and regularly clean under your rug.
  • Enhance with a Rug Pad: For added comfort and to extend the life of your rug, we recommend pairing it with one of our high-quality rug pads. It not only enhances the overall experience but also protects your flooring underneath.

Description

Create a calm and serene environment with this braided jute area rug. This floor covering will add a stylish touch to any room with its gorgeous tan and white bordered hues. Machine made in India of 100% jute, this eco-friendly rug is the perfect addition to coastal, cottage, or farmhouse decor. Create the home you’ve always dreamed of with our easy to care for area rugs.
Features: Rectangle (shape)
Dimensions (Overall): 168 inches (L), 120 inches (W)
Fabric Name: Loomed
Construction Technique: Machine Made
Style: Area Rugs
Indoor/Outdoor: Indoor
Backing Material: 100% No Backing
Rug Material: 100% Jute
Rug pile height: Flat Pile
Protective Qualities: Not Applicable
Pile type: Cut
Care & Cleaning: Rug Pad Recommended
TCIN: 82827780
UPC: 193981183142
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

nuloom
rug size chart

Rug Size Category Size Recommended Rooms
Oversize 10'x14' & Up Living Room - bedroom
Large 8'x10' - 9'x12' Living Room - bedroom
Medium 5'x8' - 6'x9' Living Room - bedroom
Small 2'x3' - 4'x6' Living Room - Office - Den
Runners 2'x6' - 2'x14' Kitchen - Laundry Room - Hallway
Round/Square 6'x6' - 10'x10' Dining Room

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 62 inches length x 24 inches width x 5 inches height
Estimated ship weight: 75 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Nuloom

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Summary of reviews

This jute rug is praised for its beautiful design, softness, and versatility, making it a great addition to various spaces like dining rooms and entryways. Guests appreciate its aesthetic appeal and quality, although some have noted color discrepancies and shedding issues. Many find it easy to clean and suitable for high-traffic areas, while others have experienced unraveling and durability concerns. Overall, it offers a stylish and functional option for home decor.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 360 reviews
    design: 4.73 out of 5
    easy to clean: 3.6 out of 5
    quality: 3.27 out of 5
    value: 3.55 out of 5
    57% would recommend
    14 recommendations

    Beautiful but..

    1 out of 5 stars
    Laurie - 6 months ago
    originally posted on nuLOOM.com
    Love the looks of this rug but the shedding is ridiculous! I have to vacuum multiple times a week - really should every single day. For that reason I will be shopping for something different. It really sucks because I have 3 of these in my house.
    Did you find this review helpful?

    Beautiful rug.

    5 out of 5 stars
    anne r. - 7 months ago
    originally posted on nuLOOM.com
    Love it. Looks perfect in my living room. Some loose threads needed to be trimmed but all in all quite pleased.
    1 guest found this review helpful. Did you?

    coastal rug

    5 out of 5 stars
    Kristi G. - 8 months ago
    originally posted on nuLOOM.com
    [This review was collected as part of a promotion.] Its a great rug -- seems well constructed and super cute.
    Did you find this review helpful?

    Awesome rug!

    5 out of 5 stars
    Janet P. - 8 months ago
    originally posted on nuLOOM.com
    [This review was collected as part of a promotion.] I love this rug. It is classic and the colors are vibrant. It is perfect under my dining table. Just what I wanted.
    Did you find this review helpful?

    Jute Rug

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Elle - 9 months ago, Verified purchaser
    Beautiful Rug! Length is perfect for the length of my space.
    Did you find this review helpful?

    Love!!!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kenna - 9 months ago, Verified purchaser
    I love this and it's so dang cute!! I would not recommend vacuuming over it though, because it spreads jute everywhere but other than that it's %100 worth it. Highly recommend!!
    Did you find this review helpful?

    I love this rug!

    5 out of 5 stars
    Brenda C. - 9 months ago
    originally posted on nuLOOM.com
    I purchase this rug in the 8’ round size and it’s perfect! It’s soft, tightly woven and I really like the white detail. I have a large jute rug from PB that was a lot more expensive and has a lining at the bottom-so far that’s the only difference I can see. I do recommend getting a slip pad to put under, and would definitely buy this again.
    1 guest found this review helpful. Did you?

    Perfect Jute Rug

    5 out of 5 stars
    D. SATTERLA - 9 months ago
    originally posted on nuLOOM.com
    The quality and color is amazing! Perfect for laundry room.
    Did you find this review helpful?

    Jute Rug - white border

    5 out of 5 stars
    CM - 10 months ago
    originally posted on nuLOOM.com
    This rug is beautiful and lays down well. It feels softer than what I expected it would.
    2 guests found this review helpful. Did you?

    high end looking rug!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    LIZ_L - 11 months ago, Verified purchaser
    Beautiful high end looking rug! Love the material & quality of this rug. Color exactly like shown.
    quality: 5 out of 5
    design: 5 out of 5
    value: 5 out of 5
    easy to clean: 5 out of 5
    Did you find this review helpful?

    Looks gorgeous! Super happy with choice!

    5 out of 5 stars
    Kelly - 1 year ago
    originally posted on nuLOOM.com
    I never write reviews but this rug is worthy. It fulfilled my inner-designer hopes and dreams with how it looks in my dining room!
    Did you find this review helpful?

    Poor quality for the price . I would not recommend this product to anyone. Stop

    1 out of 5 stars
    Denise - 1 year ago
    originally posted on nuLOOM.com
    Poor Quality for the price. I would not recommend this product to anyone
    1 reply from Rugs USA CS team - 1 year ago
    Hi Denise, Thank you for shopping with Rugs USA to create your dream space! We truly appreciate your feedback and always love hearing from our customers. It is our mission to provide top-tier customer support and make decorating easy and affordable by providing high-quality products to suit every design need and budget. We are sorry to hear that you’re not 100% happy with your rug! This is not the experience we want for our customers. I will be reaching out to you via email to follow up on your concerns. Thank you again for your feedback, and we look forward to catering to more of your home design needs in the future! Best, Rugs USA Customer Support
    1 guest found this review helpful. Did you?

    Navy blue jute rug

    5 out of 5 stars
    Kim m - 1 year ago
    originally posted on nuLOOM.com
    Pretty rug that looks good in my room. Looking forward to seeing how it holds up
    Did you find this review helpful?

    unraveling

    1 out of 5 stars
    Tracy - 1 year ago
    originally posted on nuLOOM.com
    After 2 months the rugs is unraveling and looks worn. I don't recommend
    1 reply from Rugs USA CS team - 1 year ago
    Hi Tracy, Thank you for shopping with Rugs USA to create your dream space! We truly appreciate your feedback and always love hearing from our customers. It is our mission to provide top-tier customer support and make decorating easy and affordable by providing high-quality products to suit every design need and budget. We are sorry to hear about these issues. This is not the experience we want for our customers. I will be reaching out to you via email to follow up on your concerns. Thank you again for your feedback, and we look forward to catering to more of your home design needs in the future! Best, Rugs USA Customer Support
    Did you find this review helpful?

    Not a good fit if you have allergies

    1 out of 5 stars
    TD1994 - 1 year ago
    originally posted on nuLOOM.com
    It’s a beautiful rug but sheds like crazy. It’s probably not suitable if you have a large dog who can easily pull up the rug with their nails. Also, not allergy friendly.
    1 reply from Rugs USA CS team - 1 year ago
    Hi there, Thank you for shopping with Rugs USA to create your dream space! We truly appreciate your feedback and always love hearing from our customers. It is our mission to provide top-tier customer support and make decorating easy and affordable by providing high-quality products to suit every design need and budget. I am so sorry to learn about this issue! Jute is a natural fiber made from jute grass. The fibers come from the plant's stalk, not its leaves. Jute rugs, like most natural fiber rugs, do shed little fibers that fall out under the rug, which look like dirt when you lift the rug to clean it. The “dirt/shedding" is a breakdown of the natural fiber. I will follow up with you via email about your concerns. Thank you again for your feedback, and we look forward to catering to more of your home design needs in the future! Best, Rugs USA Customer Support
    Did you find this review helpful?

    Cute but color not as expected

    3 out of 5 stars
    LeeG2011 - 1 year ago, Verified purchaser
    Color wasn’t as I expected. Online it looked more neutral light brown and in person it had too much orange tone to it. Also it didn’t have Nuloom name on it. Don’t know if they get items from other manufacturers and sell under their brand? Not sure. Either way wasn’t right and had to return. Search continues.
    Did you find this review helpful?

    Beautiful jute rug

    5 out of 5 stars
    Ashbee - 1 year ago
    originally posted on nuLOOM.com
    [This review was collected as part of a promotion.] Love this rug! It’s even more beautiful in person and exactly what we needed to ground the space and complete our family room.
    Did you find this review helpful?

    Perfect

    5 out of 5 stars
    Michi - 2 years ago
    originally posted on nuLOOM.com
    Totally happy with this purchase! Description spot on. Purchased the round version
    Did you find this review helpful?

    Great look but not durable

    1 out of 5 stars
    Wingster - 2 years ago
    originally posted on nuLOOM.com
    One week in and this runner is already unravelling. I want to an exchange or return but there's a return shipping fee. I'll be looking for a more durable runner.
    1 reply from Rugs USA CS team - 2 years ago
    Hi there, Thank you for shopping with Rugs USA to create your dream space! We truly appreciate your feedback and always love hearing from our customers. It is our mission to provide top-tier customer support and make decorating easy and affordable by providing high-quality products to suit every design need and budget. We are sorry to hear about these issues. This is not the experience we want for our customers. Someone will be reaching out to you directly regarding your concern. Thank you again for your feedback, and we look forward to catering to more of your home design needs in the future! Best, Rugs USA Customer Support
    1 guest found this review helpful. Did you?

    Boardwalk Jute

    5 out of 5 stars
    Regular customer - 2 years ago
    originally posted on nuLOOM.com
    [This review was collected as part of a promotion.] Good value and a good change from the traditional jute I usually use
    Did you find this review helpful?

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