$22.00 when purchased online
Target Online store #3991
About this item
Highlights
- Lightweight baked powder bronzer
- Creates a natural, healthy glow
- Semi-matte finish
- Helps absorb oils and control shine
- Includes plant-based ingredients like (Olive Derived) Squalane, Organic Corn Starch, and Mica
- Talc free
- This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
It’s always Golden Hour with Well People’s Superpowder Bronzing Powder, which gives skin a healthy, sun-kissed glow all year round. The lightweight face bronzer instantly warms your complexion and delivers a semi-matte, soft-focus finish that looks natural and smooth. Plus, the formula is enriched with skin-loving squalane and other plant-based ingredients to hydrate skin and absorb excess oil for a flawless finish.
Why Well People loves it:
• Bronzer creates a natural, healthy glow
• Semi-matte finish
• Helps absorb oils and control shine
• Includes plant-based ingredients like Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-Powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Mica: Provides skin with a natural shimmery finish
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Bronzer creates a natural, healthy glow
• Semi-matte finish
• Helps absorb oils and control shine
• Includes plant-based ingredients like Squalane, Organic Corn Starch, and Mica
• Talc free
Plant-Powered Ingredients:
• (Olive Derived) Squalane: Boosts hydration in skin and promotes a healthy glow
• Mica: Provides skin with a natural shimmery finish
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance free, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Semi-Matte
Color Palette: Medium Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable, Light
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Contouring, Shine Control
Net weight: .31 Ounces
Features: Blendable, Lightweight
TCIN: 86075334
UPC: 609332314382
Item Number (DPCI): 052-00-0794
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.75 inches length x 2.99 inches width x 2.99 inches height
Estimated ship weight: 0.143 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
This bronzer offers a versatile and natural finish, making it a great addition to any makeup routine. Guests appreciate its lightweight texture and blendability, which allows for a sun-kissed glow without looking overly heavy or cakey. While some find the pigmentation to be a bit too strong or the color too warm for their skin tone, many enjoy its healthy ingredients and the way it enhances their complexion. Overall, it is a product that can be easily integrated into daily makeup looks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1432 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4.26 out of 5
quality: 4.65 out of 5
value: 4.4 out of 5
95% would recommend
21 recommendations
Excellent
5 out of 5 stars
D - 5 months ago
originally posted on http://w3llpeople.com/
This is really great bronzer! I use it as a contour, it's smooth, blends easily, it's a great color, I have fair NEW medium skin with yellow undertones and I chose the golden hour and it's perfect. I like it much better than similar one in Ilia.
Great
5 out of 5 stars
Drashell - 5 months ago
originally posted on http://w3llpeople.com/
I have this one and the Ilia bronzer and this is the one I always reach for, it is battery, it goes on very smooth, I use it as a contour on my forehead and my jawline and it's perfect, blends very easily and I like that it's a clean product. I have a light to medium skin with warm undertones and I got the golden hour and it works great.
Nice
5 out of 5 stars
Thumbs up graphic, would recommend
Me - 1 year ago, Verified purchaser
- Skin concern: Aging, Acne
- Eye color: Green
- Skin type: Oily
- Skin tone: Light
- Hair color: Auburn
You get a sizable amount for your money. I would personally order the darkest color and therefore the less you have to apply to accomplish desired shade. I made the mistake of ordering a lighter color and layering doesn’t reach the color I want. But nice product
New HG!!
5 out of 5 stars
Thumbs up graphic, would recommend
myfairshadylady - 1 year ago, Verified purchaser
- Eye color: Hazel
- Hair color: Brunette
- Skin concern: Redness, Pores
- Skin type: Combination
- Skin tone: Light
Blends seamlessly and didn’t irritate my sensitive, rosacea-prone skin. The semi-matte finish is so natural and stunning as well. Not glittery, not flat — it’s PERFECT.
Save your money
3 out of 5 stars
Thumbs down graphic, would not recommend
Lifeoftori - 1 year ago, Verified purchaser
- Eye color: Blue
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
I have worn makeup for over 10 years now I have never had a bronzer or contour make me break out the way that this bronzer has… furthermore I feel like the color is really harsh and is more orange than I prefer. I’m giving it a three stars because the application is good the consistency of the product is good so maybe it’ll work for somebody else this is definitely not a product for me though
Delightful!
5 out of 5 stars
Thumbs up graphic, would recommend
Ginger - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Sensitivity
- Hair color: Brunette
- Eye color: Hazel
The formulation on this is lovely! It is light and velvety. The color sun glow looks lovely on my pale skin, not orange for me. I didnt notice it being overly glittery.
Great texture, but ORANGE, ORANGE, ORANGE
3 out of 5 stars
Thumbs up graphic, would recommend
AHarris - 2 years ago, Verified purchaser
- Skin tone: Dark
- Skin type: Oily
- Hair color: Black
- Eye color: Hazel
Great texture, but ORANGE, ORANGE, ORANGE
Beautiful bronzer!
5 out of 5 stars
Thumbs up graphic, would recommend
Ruth D - 2 years ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Medium
- Eye color: Blue
- Skin concern: Aging, Pores, Sensitivity, Redness
- Skin type: Combination
So happy I found this natural bronzing powder! Like others have mentioned, it gives you the most healthy looking, sun kissed glow. No orange. I bought it to use in place of blush and I find it makes my skin look so pretty and healthy. I have medium skin tone and thought the color may be too dark but it’s actually perfect for me and I love the natural look. It doesn’t give my skin a powdery look either as I was concerned about. This is what I’ve been missing in my makeup routine. I combine it with a highlighter and it looks beautiful all day. Definitely recommend!
Sun Glow
5 out of 5 stars
Thumbs up graphic, would recommend
Amy - 2 years ago
- Skin tone: Light
- Skin type: Combination
Sun glow (the lightest shade) is beautiful on fair skin - much better in person than in the pictures. It’s a light bronze with a rosy undertone. The baked powder is soft and easy to blend. I like it so much that I ordered a second one.
So far so good!
4 out of 5 stars
Thumbs up graphic, would recommend
Jess - 2 years ago, Verified purchaser
- Hair color: Brunette
- Skin type: Combination
- Skin concern: Sensitivity
- Skin tone: Light
- Eye color: Hazel
Love that it has healthy ingredients based on EWG ratings. So far enjoying this product. I am on the paler side so a little definitely goes a long way. While it does not have an orangey pigment that you would expect from bronzer and a major plus, it might not work with all skin tones.
It's a no for me
1 out of 5 stars
Thumbs down graphic, would not recommend
Spevaal - 3 years ago
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Acne, Pores
- Hair color: Brunette
- Eye color: Black
Liked the case - didn't like the way the product looked on my skin. It felt like the color was too dull on my face
i luv
5 out of 5 stars
Al - 3 years ago
originally posted on http://w3llpeople.com/
this bronzer!
I'm for it
5 out of 5 stars
Uniqua - 3 years ago
originally posted on http://w3llpeople.com/
It's like a sheer texture with light coverage. Perfect for a soft glam look.
Sparkling Bronze Glow
4 out of 5 stars
Millennialwell - 3 years ago
originally posted on http://w3llpeople.com/
I can't remember the last time I used a bronzer with sparkle/glitter, so I am really happy I was able to try this bronzer. It looks great for day make up and on top of countering for night.
Better for summer
2 out of 5 stars
C - 3 years ago
originally posted on http://w3llpeople.com/
This isn't a year round bronzer. Would work well for a beachy, tan look since there's shimmer but wouldn't use it on the face and keep it on body only.
Wow!! Love this bronzer!
5 out of 5 stars
Candy527 - 3 years ago
originally posted on http://w3llpeople.com/
I received this complimentary from W3ll People. 🌱 Superpowder Bronzing Powder: This lightweight powder bronzer gives my skin the ultimate glow!! It's semi-matte finish helps to absorb any unwanted oils.
Maybe Mine Was Defective?
2 out of 5 stars
Shan - 3 years ago
originally posted on http://w3llpeople.com/
It seems like a lot of these reviews are claiming that the product is highly pigmented, but I saw little to no pigment while using this product. The texture of the product is nice, but it did not show up on the skin at all. I was given this product for free in exchange for my honest review.
Very orange
3 out of 5 stars
Weirdostace - 3 years ago
originally posted on http://w3llpeople.com/
Recieved this free to test and review.. High pigmentation but quite orange. Doesn't work well for contour because of the orange hue. And all over face color is well too much orange. I've mixed it with a darker ash-brown for contour and have had success. I am happy with the ingredients though.
I don't think I would get this again.
3 out of 5 stars
Lfox - 3 years ago
originally posted on http://w3llpeople.com/
I'm not a big fan of this product. It was too dark for my complexion. I received this product for from from Influenster.
I'm just not sure, if I'm being honest.
2 out of 5 stars
Unapologetically Aquarian - 3 years ago
originally posted on http://w3llpeople.com/
*Received product for free from Influenster for my honest review* I really wanted to like this product, truly. However, for the winter months I notice this color seems…well, waaaay too Orange. For the summer when I'm a bit tanner it works a bit better but still, very Orange. Good pigmentation, long lasting, a little bit of shimmer to give that healthy glow. Unfortunately it just didn't work for me. 🤷🏼♀️