The Disruptors - by Sally Percy

About the Book

Many businesses simply conform, but others disrupt. They achieve success through innovative, trailblazing strategies. The Disruptors investigates the stories behind these revolutionary businesses, uncovering the secrets of their success.

Book Synopsis

Fearless, innovative, driven and daring. These are the qualities of a disruptor: a business that is willing to take risks to achieve incredible success.

In The Disruptors, leading business journalist Sally Percy investigates the stories behind some of the world's most innovative businesses, who took unconventional and trailblazing approaches to overcome the competition and achieve success.

Spotify, Nintendo, TikTok and A24. These are all businesses that have taken disruptive pathways to success and have redefined their industries. The Disruptors dives into the strategies behind these stories, offering valuable insights into innovative and daring entrepreneurship.

Review Quotes

"A brilliantly compact and incisive look at 15 companies that changed the norm. Each chapter is compelling in its own right, but the real power comes from comparing and contrasting - the secret sauce of disruption distilled into one eminently readable book. I would recommend it to any business leader."-- "Paul Lewis, Firmwide Managing Partner, Linklaters"

"The Disruptors is exactly my sort of business book. Sally Percy has curated an accessible treasure trove of real-world stories of unlikely and often enormous success, with occasional hubris-inducing collapse, and produced a shrewd distillation of the key lessons to learn. It's both forensic in its exploration and a lot of fun to absorb."-- "David Roche, Chair and Executive Coach/Mentor, Grey Area Coaching"

"A captivating read for anyone fascinated by stories of innovation and disruption. The Disruptors offers engaging storytellingrelatedtohowgroundbreakingcompanieslike Beyond Meat, OnlyFans, and Gymshark have impacted their industries through strategic risk-taking, celebrity endorsements and cutting-edge marketing.The book bril- liantly showcases the stories behind some of the most influential brands of our time, making it a must-have for business enthusiasts."-- "Jessica Nordlander, Software Executive, One of Canada's 40 Under 40 and Sweden's Most Innovative Leader"

"Discover the DNA of today's business disruptors in this eye-opening book, which examines 15 companies that have revolutionized their industries. The author expertly uncovers how innovation, fearless leadership and smart use of technology drive these game changers. For entrepreneurs and executives alike, this compelling read provides crucial insights on harnessing disruption in our fast-paced business world. An essential guide for anyone looking to innovate and stay ahead in today's market."-- "Asad Husain, CHRO, Coaching and Author of Careers Unleasher"

"If you are curious about what sets truly innovative companies apart, The Disruptors has the answers for you - and a whole lot of inspiration to boot! It is that rare book that manages to squeeze rich storytelling and deep analysis into bite-sized case studies, made all the better by Sally Percy's sharp and elegant prose. One of the must-read business books of the year."-- "Dr Martin Gutmann, Professor and Bestselling Author of The Unseen Leader"

"If you want to know how disruptive businesses truly reach their success and are tired of reading about the same old companies, this is the book for you. Sally Percy presents 15 companies that have challenged established norms and dissects their success, surprising you with insights on how their disruptive stance to business can, and does, make a difference. The Disrupters is a great companion to her book 21st Century Business Icons: The leaders who are changing our world."-- "Judith Germain, Leadership Expert and the leading authority on Maverick Leadership"

"Packed with stories and insights about the world's most exciting and successful disruptor businesses, this book gives you the motivation to think outside the box and redefine what's possible. A must-read for aspiring entrepreneurs, curious students and seasoned professionals alike."-- "Jay Ludditt, CMO, Advisers and Co-Founder of Unidays"

"Sally Percy has written a wonderfully engaging book for any leader or aspiring leader seeking to learn just what are the secrets to success for some of the revolutionary disruptors now thriving in the uncertain world of business. If your organization wishes to avoid its Kodak or Nokia moment, then I strongly recommend The Disruptors to you."-- "David Ross, Author of Confronting The Storm"

"Sally Percy pulls back the veil on disruptive companies and the innovative entrepreneurs behind them with unique insight. Her analysis of some of the world's most exciting leaders is as entertaining as it is informative. She joins the likes of Seth Godin, Malcolm Gladwell and Scott Galloway as essential business reading."-- "Meredith Powell, Venture Partner, StandUp Venture"

"Sally Percy's new book shows how disruptive companies begin with disruptive thinking. Rejecting conventional thinking allows these game changers to find opportunities that the mainstream consistently overlooks.Their companies are tuned into radically changing demands, values, consumer expectations and ways to promote products, noticing trends before anyone else and capitalizing on them in ways no one else has thought of. Percy tells the stories of these companies and distils their secrets into practical lessons for anyone who wants to disrupt their own market, or simply be a disrupter within their organization. A must-read."-- "Blaire Palmer, Author of Punks in Suits: How to Lead the Workplace Reformation"

About the Author

Sally Percy is a freelance journalist, editor and author, specializing in the business and finance sectors. She is Editor of Edge, the official magazine of the Institute of Leadership & Management, and is a contributor to Forbes. She frequently makes radio appearances and writes for various publications, including The Telegraph, The Times, Accounting and Business, CFO World and Economia. She is the author of 21st Century Business Icons, also published by Kogan Page and is based in London, UK.