Sponsored
Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty
$36.00 when purchased online
Target Online store #3991
About this item
Highlights
- Weightless, buttery-soft texture for a natural, fresh-from-the-beach bronze.
- 12-hour staying power for a fresh, natural-looking bronze or soft contour.
- Packed with skin-loving ingredients for a flawless, healthy glow.
Description
What it is:
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
Suggested Age: 18 Years and Up
Color Palette: Dark Tones
Skin Tone: All Skin Tones
Product Form: Balm
Cosmetic Coverage: Full
Beauty Purpose: Contouring
Net weight: 1.48 Ounces
TCIN: 94233072
UPC: 602004161239
Item Number (DPCI): 342-02-5743
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.91 inches length x 2.89 inches width x 0.87 inches height
Estimated ship weight: 1.48 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 1265 reviews
An important thing to know: the Hoola Wave Bronzin
5 out of 5 stars
tiarag27_9390 - 3 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I tried the Hoola Wave Bronzing Balm from Benefit and loved it. The packaging is compact with a mirror—perfect for on-the-go. The texture is creamy, blends super easily, and feels lightweight. It gives a matte, natural finish for that sun-kissed look without any shimmer. It lasted all day without fading, and it’s packed with hydrating ingredients like jojoba oil and shea butter. A total gem if you love cream bronzers!
not for everyone.
3 out of 5 stars
janaec21_9366 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I don’t like the coloring.I thought it would be more of a bronzer and i’m already a deep shade so normally deep would work for me. this is kinda the same shade/very close to it. So for this to my the darkest shade is just…Well…it’s not for me then… It has good pigment though, as well as good texture and a good formula. But the shade kills it.
Great product
5 out of 5 stars
beautifullynatalie_7922 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The color marched perfectly and is smooth in texture. Gives great coverage. I apply after foundation and it blends very well. Has no scent so not heavy on my sensitive skin.
Not my favorite
1 out of 5 stars
paigec154_4141 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Wasn’t a big fan of this. Too orange and product didn’t blend nicely. It was hard to get the product on a brush. Packaging was great, just not a big fan of the product
Perfect summer bronzer for a no makeup, effortless
5 out of 5 stars
boutiqueonabudget_6550 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I am quite fair and as a fair and cool/neutral girly I was a little hesitant to try the medium/deep that was sent to me. However, this product sheers out so beautifully and is also cool enough for my skin tone. It provides a nice wash of color and warmth without being too warm or orange or overly pigmented. If you are fair like me, but still want a little bit of color payoff, I would suggest swatching in-store before buying. I never would have thought the medium/deep would work for me, but it does! It’s super natural and truly has a “balmy” consistency. Love this bronzer and will definitely use it up!!! Thanks to Influenster for including me in this promotion!!
Benefit has done it again!
5 out of 5 stars
iamlordeyayaya_5038 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’m an avid lover of benefit hoola bronzer and this one is a new favorite for sure! It is a perfect sun kissed bronze look for my fair skin and The cream formula blends sooo well! The packaging is also beautifully done! The removable mirror was a nice touch for sure even though it’s a little pain in the butt to take out.
We know het, we love her
5 out of 5 stars
qaziab_8479 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] We know her, we love her and now there's more to love! The consistency of this bronzer makes application a breeze and blending even easier. The packaging is gorg and the medium tone on my fair skin makes it easy to use as a bronzer or a contour cream
Love love love!Sunkissed!
5 out of 5 stars
jamilynh_9836 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Love this bronzer balm! I love the texture and this product the way it applies to the skin it's not an over abundance of pigment and can be added too very easily!
Love this product!
5 out of 5 stars
jamiem245_3448 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received Hoola Wave’s Bronzing Balm for free in exchange for my honest review. Comes in a cute compact. No strong scent. It blends very nicely. Perfect shade for my skin tone.
It is a buildable product
4 out of 5 stars
laurynnk_381 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This product has a very nice blend and color, but I needed to get a lot of it on my brush to see color. I do like that it buildable though as it is easy to control. It also has a very nice smoothing finish.
My new go-to bronzer!
5 out of 5 stars
mariafc_6309 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’m obsessed with the Hoola Wave Bronzing Balm. From the moment I opened it, I was hit with this soft, beachy scent that’s not overpowering just enough to make me feel like I’m on vacation. The texture is super creamy and buttery, making it an absolute dream to blend out. I use it on my cheeks, nose, and even my eyelids for that cohesive, sunkissed look, and it melts right into the skin without getting patchy or muddy. It’s also super buildable, which I love. One layer gives me a natural warmth, but I can easily add more for a bolder bronzed vibe without it ever looking cakey. The finish is this perfect satin glow, not too matte, not too dewy, just healthy and skin-like. The packaging is cute and compact, really easy to toss in my bag without taking up too much space. Overall, it’s just chef’s kiss. If you’ve been looking for a creamy bronzer that gives that effortless sun kissed glow, this is it.
Blendable but orangey
4 out of 5 stars
lindseytaylor1_2945 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Taking off a star because the packaging is cute but it isn’t very durable. When I received this, the bronzing product was detached from the pan and was getting everywhere. I had to press it back into the pan myself. Using the product, it’s very blend-able and buildable— the formula is great. However, I think I would opt for another color as this shade seemed very orangey on my skin.
Long lasting!
5 out of 5 stars
amberj295_2435 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is my go to summer bronzer shade! Its very soft and buildable on the skin. The packaging is travel friendly. Ive used it every day this week and it last all day. Love it
Two ways to use it.
5 out of 5 stars
donnagabrielaa_8905 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The color is two shades darker than my skin but I use it as eye shadows and was wow! I am loving this. Its texture is lightweight, easy to take everywhere.
Just perfect.
5 out of 5 stars
penguinnloverr_1507 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have no other words for this product except perfect! It blended so smoothly over my foundation, it didn’t have a strong smell, i was able to add more to it without having that cakey look, and the packaging was just simple and straight to the point. I love it! 10/10!!
Sunshine in a compact
4 out of 5 stars
nnadachowski_9380 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This bronzing balm is a total vibe! The texture is creamy and blends like a dream—no patchiness, just smooth, sun-kissed skin. It gives me that natural, beachy glow without looking orange or muddy. I love how buildable it is too, so I can go from subtle warmth to full bronze goddess in seconds. The packaging is super cute and travel-friendly, and the scent has a soft, summery feel that makes applying it even more fun. It melts into the skin and wears beautifully all day. Honestly, it’s like sunshine in a compact—obsessed
Great for a natural makeup look!
4 out of 5 stars
caitlynb77_1922 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I think this is a good product, however, I was sent the wrong shade. I was sent the medium/deep shade. I was able to make this shade work because this is a very buildable product. The pigmentation is on the sheer side, but it can be built up to be more pigmented. I would say the formula is more suited for a more natural, glowy makeup look. The formula is super creamy and it blends out like a dream. I really like the dewy finish this product leaves and it layers beautifully under powder products. I like that the packaging has a large mirror- it will be great for travel! I will definitely be able to get more use out of this shade in the summer, but I would definitely consider buying a lighter shade that is closer to my skin tone because this is a really great, lightweight bronzer.
good!
4 out of 5 stars
katlynp16_8642 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] it’s good. not very pigmented, but is still a nice bronzer! i like to layer it with a different benefit bronzer. it’s a pretty decent size too !!!!
Great bronzer
5 out of 5 stars
kellyknight620_9557 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Really liked this bronzer. High quality packaging, minimal scent and build able coverage. Do wish I purchased a darker shade but this will work for the spring time! Natural and not orangey like some.
Great
5 out of 5 stars
licsar_425 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The packaging is so adorable, it’s easy to apply. It lasts all day long and great. It blends well with my skin tone. Doesn’t have a scent to it. But it’s great totally recommend.