$30.49 when purchased online
Target Online store #3991
About this item
Highlights
- WHAT’S INCLUDED — 12 triple rolls of Viva Signature Cloth Paper Towels, 129 sheets per roll (12 triple rolls = 36 regular rolls)
- PREMIUM QUALITY — Signature Cloth is the softest and most durable* paper towels for an exceptional, thorough clean (*among premium branded towels. Durable when wet)
- PROFESSIONAL GRADE — These paper towels are 2x more durable** and soft like cloth so you can clean like a pro (**when wet vs. the leading 1-ply value brand)
- RINSE, REUSE, REPEAT — These aren’t just any paper towels. Signature Cloth is the most cloth-like towel; rinse and reuse each paper towel until the job is done
- ONE TOWEL, ANY JOB — Our paper towels are strong, soft and clean like cloth to power through any cleaning job
- CHOOSE A SHEET — Viva Choose-A-Sheet allows you to choose the right sheet size for any task, big or small
- FSC CERTIFIED — 100% of our fibers come from responsibly managed forests
- Packaging may vary
Description
Give yourself a paper towel that works as hard as you do with Viva Signature Cloth Paper Towels. This pack of Viva paper towels includes 12 triple rolls with 129 sheets per roll and features Viva’s Choose-A-Sheet size that lets you choose the right sheet size for your task. As the softest and most durable towel*, our paper towels deliver an exceptional, thorough clean. They’re also the most cloth-like towels, making them great for hands and faces! Not only are they soft, but these paper towels are also strong like cloth and are 2x more durable**, making them perfect for scrubbing tough, dried-on messes. Plus, you can rinse and reuse each sheet for multiple cleaning needs. Viva Signature Cloth Paper Towels are FSC-certified with 100% of our fibers sourced from responsibly-managed forests. (*among premium branded towels. Durable when wet) (**when wet vs. the leading 1-ply value brand)
Health Facts: No Fragrance Added, Dye-Free
Sheets Per Roll: 129
Disposability: Do not flush
Industry or Government Certifications: Forest Stewardship Council Certified
Count: 12 Rolls
Features: Make-A-Size
TCIN: 87450172
UPC: 036000551815
Item Number (DPCI): 253-03-6069
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 17.4 inches length x 23.2 inches width x 11 inches height
Estimated ship weight: 10.55 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently Bought Together
Related Categories
- Paper Towels
- Kitchen Spring Cleaning
- P&G Sustainability
- P&G Family
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Summary of reviews
The recent reviews of these paper towels reflect a significant shift in quality, with many guests expressing disappointment over changes in softness and absorbency. While some still appreciate their durability and effectiveness for various cleaning tasks, a notable number of guests feel that the product no longer meets the high standards they once enjoyed. The versatility of these towels for different household needs remains a highlight, but concerns about their new texture and performance are prevalent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 5156 reviews
absorbency: 4.48 out of 5
quality: 4.34 out of 5
softness: 4.35 out of 5
strength: 4.46 out of 5
value: 4.1 out of 5
79% would recommend
503 recommendations
New formula
3 out of 5 stars
ShopsFromHere - 3 days ago, Verified purchaser
Not as soft and thick and they used to be. Disappointed. A warning would’ve been nice.
VIVA
5 out of 5 stars
Thumbs up graphic, would recommend
VIVA - 3 days ago, Verified purchaser
The best alll around!
Too thin and soft for a paper towel.
1 out of 5 stars
Thumbs down graphic, would not recommend
Kay - 4 days ago, Verified purchaser
I couldn't wait to use it up and get something sturdier than this. Not cecommended.
The Best
5 out of 5 stars
Thumbs up graphic, would recommend
DzNutz - 4 days ago, Verified purchaser
I love these. The best paper towels ever.
Strong and thick
5 out of 5 stars
Thumbs up graphic, would recommend
Deb - 5 days ago, Verified purchaser
Very good paper towel! Strong ans thick, very absorbent
Strong, Soft, and Reliable Every Time
5 out of 5 stars
Thumbs up graphic, would recommend
Hhayes - 11 days ago, Verified purchaser
Viva paper towels are my go-to for a reason. They are incredibly soft yet tough enough to handle big messes without falling apart. Whether I am cleaning up spills in the kitchen or using them for light scrubbing, they get the job done with fewer sheets. The cloth-like texture really sets them apart from other brands. They might cost a little more, but the quality is worth every penny.
Hate the choose-a-sheet
2 out of 5 stars
Neesie315 - 13 days ago
originally posted on vivatowels.com
We love the softness and strength of these paper towels. However, we do not like the Choose-a-sheet option. We want a full size paper towel and you cannot buy then anymore. All brands have forced these half sheets on consumers. Please bring back a full size for people who want them!
1 reply from social media team team - 10 days ago
We appreciate that you reached out to us with your feedback, Neesie315. Feel free to give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) or contact us here: http://spr.ly/6420FhJVu if you'd like to share more with us so that we can try to help. Thank you.
Perfect for Sensitive Skin
5 out of 5 stars
Thumbs up graphic, would recommend
Jazmine - 15 days ago, Verified purchaser
I use these Viva Signature Cloth paper towels in my lash business, and they are amazing! They’re incredibly soft and never irritate the skin, which is super important when working around the delicate eye area. My clients always appreciate how gentle they feel. I originally got them for my studio, but now I’m seriously considering switching to them at home too. Love them!
Elite Paper Towels
5 out of 5 stars
Thumbs up graphic, would recommend
sbarbano - 16 days ago, Verified purchaser
These are the most lux paper towels that I have ever used-- no going back now! Will be purchasing these again and again.
Great paper towels
5 out of 5 stars
candices64_4194 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Very thick, super absorbent. This is one of those where you really can use less than the normal paper towels I used to buy. These are all we get now.
Horrible new formula
1 out of 5 stars
EconProf - 18 days ago
originally posted on vivatowels.com
Why do companies feel the need to change a great product? This used to be my favorite paper towel for years. They were soft, durable, and absorbent. The new formula is horrible. It’s the opposite of everything that was great. Now they’re rough and scratchy, not very absorbent, and they easily tear when you grab them off the roll. They are now as bad as no-name paper towels. I won’t be buying anymore. Waste of money!
Go to towels
5 out of 5 stars
linmjenk_6667 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Hands down the only towels we use. They are soft, tear correctly each and every time. They are durable and go a long way. I love that you can squeeze them out if just soaking up a liquid.
Best investment!
5 out of 5 stars
Thumbs up graphic, would recommend
SFloJo - 23 days ago, Verified purchaser
Once I started buying these its hard to go back to other brands. This soaks things very well and if you need to wet it to wipe down it doesn't tear like others. Overall 10/10 would recommend. They might be pricier but they will last longer than others. Now if you use them daily for hand wiping only, better off buying a cheaper brand.
Disappointed
1 out of 5 stars
Jacquie - 24 days ago
originally posted on vivatowels.com
I do not like the new paper towel.they are not soft at all
1 reply from social media team team - 22 days ago
Hi there, thanks for sharing your feedback. Quality is important to us, and we're disappointed hear this. We'd like to learn more and see how we can help. Please give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) or contact us here: http://spr.ly/6425FwoKT. We hope to hear from you soon!
Viva la Viva
5 out of 5 stars
Thumbs up graphic, would recommend
CharminsMainSqueeze - 24 days ago, Verified purchaser
Love these disposable drying cloths. Softer and more absorbent than other paper towels. Worth the price for now as it helps me pull from the roll less.
Durability and quality are the best
5 out of 5 stars
olgaf11_9990 - 29 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Very good quality paper towels. Nice texture, feels like regular kitchen towel. Provides good absorption. Good size and plenty of sheets inside. Very strong and doesn’t fall apart right away. Ever since I got this free product from Influenster for my honest review, I am buying only this paper towel rolls.
Gets the job done
5 out of 5 stars
- 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] We loved this at our house, the absorbency it’s amazing for the times kids spilled something lol. The texture is super soft and durable! You get a lot for a low price.
Poor
1 out of 5 stars
Thumbs down graphic, would not recommend
complicated - 1 month ago
Cheap quality and pricey
Quality is Superior
5 out of 5 stars
ninajsfit_9349 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Viva Signature Cloth like paper towels are like the Cadillac version of paper towels! They are soft, and the quality is super strong, durable and so you know they absorb anything you put them to! What’s great is that you really only need one paper towel to clean any spills or household tasks versus the many you use with any other brand! I will most definitely buy these again next time 🤗
Luxurious, Sustainable, Absorbent!
5 out of 5 stars
lobeas_7549 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Viva Signature Cloth Paper Towels are some of the best I’ve used in terms of durability and absorbency. They feel luxurious, almost like a cloth towel, making them great for tougher messes without falling apart. I love that they’re soft yet strong enough to scrub surfaces without shredding. They they last longer because you use fewer sheets, which is better for the environment, and are fully compostable!