$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- BRILLIANT COLOR Zero Ammonia with Argan & Olive Oil gives you moisture-rich hair color that is key for maintaining curl definition and shine.
- MOISTURIZED HAIR Our Intensive Moisturizing Mask helps detangle and strenghten hair, for instant softness.
- DESIGNED WITH TEXTURED HAIR AND COLOR SPECIALISTS To create a system optimized to pamper textured hair types- natural or relaxed.
- SHADE Mocha Brown, inspired by the deep brown tones of the walnut tree
- ONE HAIR COLOR APPLICATION KIT Moisture-Rich Hair Color, Developing Lotion in Precision Tip Applicator Bottle, Moisturinzing Mask, Pair of Gloves and Instruction Leaflet
- APPLY THE INTENSIVE MOISTURIZING MASK(3). Dry and style your hair and admire your moisture-rich color, shine!
Description
BRILLIANT COLOR + MOISTURIZED HAIR. With Zero Ammonia, Argan and Olive oil, Textures & Tones gives you moisture-rich color that is key for maintaining curl definition and shine. Our Intensive Moisturizing Mask helps detangle and strenghten hair, for instant softness. Designed with textured hair and color specialists to create a system optimized to pamper textured hair types- natural or relaxed.
Read and follow instructions on enclosed leaflet. Before coloring, do the allergy test and strand test. With gloves on, open tube 1 and squeeze contents into bottle 2; shake. Apply to hair according to the instructions and timing in the enclosed leaflet. Rinse and shampoo. Apply the Intensive Moisturizing Mask(3). Dry and style your hair and admire your moisture-rich color, shine!
Read and follow instructions on enclosed leaflet. Before coloring, do the allergy test and strand test. With gloves on, open tube 1 and squeeze contents into bottle 2; shake. Apply to hair according to the instructions and timing in the enclosed leaflet. Rinse and shampoo. Apply the Intensive Moisturizing Mask(3). Dry and style your hair and admire your moisture-rich color, shine!
Hair Type: All Hair Types, Coarse, Textured
Health Facts: Contains Coconut Oil, Contains Vitamin E, Contains Argan Oil, Ammonia-Free
Product Warning: Keep out of reach of children, Adult Use Only, prolonged exposure may cause skin irritation
Product Form: Cream
Includes: Applicator, Gloves
Beauty Purpose: Shine Enhancing, Curl Definition, Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 20 Minutes
Net weight: 8.6 Ounces
TCIN: 89607834
UPC: 4064666594712
Item Number (DPCI): 063-01-0121
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
moisture-rich color: aqua/water, oleic acid, dipropylene glycol, laureth-2, propylene glycol, hexylene glycol, ethanolamine, aminomethyl propanol, dicetyldimonium chloride, toluene-2,5-diamine sulfate, fragrance, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, p-aminophenol, trisodium ethylenediamine disuccinate, resorcinol, sodium sulfite, m-aminophenol, ascorbic acid, 1-naphthol, 4-amino-2-hydroxytoluene, disodium edta, olea europaea (olive) fruit oil, argania spinosa kernel oil, color activator: aqua/water, hydrogen peroxide, cetearyl alcohol, ceteareth-25, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, intensive moisturizing mask: aqua/water, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, malic acid, glutamic acid, fragrance, benzyl alcohol, dicetyldimonium chloride, propylene glycol, benzyl benzoate, edta, histidine, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, citric acid, potassium sorbate, sodium sulfite, sodium benzoate
Allergens & Warnings:
MAY INCREASE THE RISK OF ALLERGY. TO REDUCE THE RISK FOLLOW THESE INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. DO NOT COLOR YOUR HAIR IF: - YOU HAVE A RASH ON YOUR FACE OR SENSITIVE, IRRITATED, OR DAMAGED SCALP, - YOU HAVE EVER EXPERIENCED ANY SKIN REACTION AFTER COLORING YOUR HAIR OR AFTER A TEMPORARY "BLACK HENNA" TATTOO IN THE PAST. IN CASE OF ANY REACTION OR IF IN DOUBT, CONSULT A DOCTOR BEFORE USING THIS PRODUCT. RINSE HAIR WELL AFTER APPLICATION. AVOID CONTACT WITH EYES. If contact occurs, rinse immediately with water. WEAR SUITABLE GLOVES., SAFETY FIRST!, WE KNOW IT'S A LONG LIST, BUT IT'S IMPORTANT INFO, CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. KEEP OUT OF REACH OF CHILDREN. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. TEMPORARY "BLACK HENNA" TATTOOS, CAN CAUSE AN ALLERGIC REACTION - FOLLOW THE SAFETY INSTRUCTIONS. PERFORM ALLERGY ALERT TEST 48 HOURS BEFORE COLORING. BUY THE PRODUCT 48 HOURS IN ADVANCE AND CONDUCT AN ALLERGY ALERT TEST EVERY TIME YOU COLOR EVEN IF YOU HAVE USED COLORING PRODUCTS BEFORE. READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET.Shipping details
Estimated ship dimensions: 6.6 inches length x 3.7 inches width x 2.4 inches height
Estimated ship weight: 0.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This hair dye product has received a mix of positive and negative feedback from guests. Many appreciate its vibrant color and ease of use, with some noting that it effectively covers gray hair. However, there are concerns about formula changes affecting gray coverage and color longevity. Guests enjoyed the pleasant smell and the included conditioner, which leaves hair feeling soft. Overall, it is a popular choice for those seeking a reliable hair color solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 53 reviews
effectiveness: 3.78 out of 5
quality: 3.89 out of 5
value: 3.89 out of 5
72% would recommend
11 recommendations
Hair color on the go!
5 out of 5 stars
Christine2 - 1 month ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Love this hair color, if you have virgin hair, it will not catch as fast as if your hair is already bleached. The color reflects beautifully in the sun. Love how my hair turned out without paying the salon price.
The dye worked realy well and I loved it
5 out of 5 stars
naynay4 - 2 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] The dye worked so well and it didn't dry my hair out like most dyes do! I will be buying this the next time I dye my hair!
Great Color. Doesn't last long.
3 out of 5 stars
Nicole3 - 2 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] The color was fantastic! It might be necessary to cut 5 minutes off the processing time. I have red hair and it began to get pretty dark. Otherwise I followed the directions. Followed up with a cold rinse and the provided conditioner. Color only lasted about 2 weeks before beginning to fade.
turned my hair neon orange
1 out of 5 stars
Thumbs down graphic, would not recommend
nat - 3 months ago, Verified purchaser
this product is absolutely not the color it’s advertised as, left on for 30 minutes and came out with neon orange hair
The color is vibrant
5 out of 5 stars
Thumbs up graphic, would recommend
Preed0909 - 4 months ago, Verified purchaser
This is just what I was looking for, great color!!
Stunning Color, Long-Lasting Shine!
4 out of 5 stars
Whitney883 - 4 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I absolutely love Clairol Textures & Tones - 2BB Midnight Blue! This hair dye delivers exactly what it promises—gorgeous, vibrant color with a rich blue-black hue that’s perfect for darker hair tones. The midnight blue tint is subtle but noticeable in the light, giving my hair depth and dimension without looking unnatural. What impressed me most is how conditioning the formula is. My hair felt soft and healthy after dyeing, with no dryness or damage. It’s clear this product is designed with textured hair in mind—it covered evenly and beautifully, leaving a salon-quality finish. Another huge plus is the color longevity. It doesn’t fade quickly like some other brands, and the shine stays intact for weeks. I also appreciate that it’s ammonia-free, so the application process was gentle and didn’t have a harsh chemical smell. If you’re looking for a bold yet classy color that enhances your natural texture, 2BB Midnight Blue is a fantastic choice. This is officially my go-to dye!
Great for greys
4 out of 5 stars
Thumbs up graphic, would recommend
Sweetcheeks - 5 months ago, Verified purchaser
I love that it covered my grey, but it is much darker than I expected. It looks black not dark brown. My hair is darker now than my own hair color.
Satisfied Customer
4 out of 5 stars
DisneyLily20242 - 5 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I think the product is amazing. It did wonders for my hair. It does have a staining effect on skin and my bathtub. Lol. But overall for my hair it was amazing.
This hair color was excellent.
5 out of 5 stars
Bella7 - 5 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This hair color was excellent. It made my hair look radiant. It was full of color and very radiant. I loved it and it was easy to apply
Bold Color and Beautiful
4 out of 5 stars
Cdm723853 - 5 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Clairol Texture and Tones Ruby Red is a game-changer for vibrant, rich hair color! The formula is gentle on textured hair, leaving it feeling soft and healthy while delivering a bold, ruby-red pop that turns heads. Application is a breeze, and the color payoff? Absolutely stunning. Whether you're rocking natural curls or sleek styles, this hue will have you glowing like a ruby in the sun. Bonus points for the no-drip formula—it’s as fuss-free as it is fabulous. Perfect for anyone ready to turn up the volume on their look!
Lasting color
5 out of 5 stars
Sharond6 - 5 months ago
originally posted on Home Tester Club
I have gray hair which is very hard to keep color on long but this product last longer
Clairol Textures & Tones Hair Dye
5 out of 5 stars
KGuth7275 - 5 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Clairol Textures & Tones hair dye in the shade 2BB Midnight Blue appears to be black until light hits it, and then you can see the dark blue tone it has. It applied easily, without any problems, and covered nicely. It did not seem to damage the hair, nor did it dry out. This color does not fade quickly, so you won't have to dye frequently. I would recommend this to anyone who needs to color their hair dark, but not totally black, with a little pop of color and on a budget.
Buy it!
5 out of 5 stars
Thumbs up graphic, would recommend
Alicia - 5 months ago, Verified purchaser
Love this product! I got the sunset copper, and it turned out beautiful. My hair is really hard to color, so I use a lifter to help.
Clairol
5 out of 5 stars
Thumbs up graphic, would recommend
Ek - 6 months ago, Verified purchaser
This covered my gray perfectly. It also wasn’t messy. The product was very easy to use and the color came out perfectly.
Dyed my hair to perfection!
5 out of 5 stars
alana6177 - 6 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This dyed my hair to perfection. I absolutely adore this product, and I will continue using it for years to come. I have grey hair, and this covers any little grey roots COMPLETELY with ease. No mess, no difficult instructions, easy application, and beautiful results. I would 110% recommend this to a friend.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
L - 7 months ago, Verified purchaser
First time trying textures&tones,my hair turned out great.was covering gray in front and sides of my hair.
Didn't turn out right on my hair,
1 out of 5 stars
Gothicgirl1 - 7 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] The product is not made for me. It's made for an african american woman.So it didn't turn out right on my hair.So I will not be posting a picture
1 reply from Clairol team - 7 months ago
Hi there! We do want to thank you for trying our Clairol Textures & Tones; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
Great shade of red!
5 out of 5 stars
ANGEL3 - 7 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] Clairol Textures & Tones worked as described and advertised. I was happy with the overall color, which can be a hit and miss with red tones. I normally apply a similar tone a few days after the first application to get the texture. Instead, this one box delivers all in one application. My hair looked and felt healthy, unlike some experiences with hair dye. To my surprise, the color lasted longer than most red tones I've tried. I'll definitely be buying this for next time.
Clairol Textures & Tones 4R Crimson Red
5 out of 5 stars
Kaydrah662 - 8 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] This hair dye took really good to my hair even though my hair is on the darker side it gave my hair a vibrant hue. The crimson red is a nice color for my brown complexion. It came with everything included and was a very easy application
The color didn't last that long but it w
2 out of 5 stars
Monkeymel10 - 8 months ago
originally posted on Home Tester Club
[This review was collected as part of a promotion.] I would buy a different color next time to see if that last longer
1 reply from Clairol team - 8 months ago
Hi there! We would first like to thank you for your loyalty to our Textures & Tones. However, we are truly saddened to learn of your disappointment with the product not lasting as long as expected. This is a permanent product; so, this is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!