$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- Semi-Permanent Hair Dye & Color Depositing Conditioner
- Formulated for Brown Hair – Achieves Overtoned Raspberry Pink over Brown or Vibrant Pink over Blonde or With Bleach
- Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
- Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
- Vegan, Cruelty-Free, and PETA Certified
- Provides Gray Blending and Enhances Natural Hair Color
- Color Lasts up to 4 weeks with Gradual, Even Fade
- Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper
Description
Where healthy hair and real color meet.
Overtone's Raspberry Pink Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Vibrant Pink hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Overtone's Raspberry Pink Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Vibrant Pink hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Paraben-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 Ounces
TCIN: 94338085
UPC: 810079291014
Item Number (DPCI): 063-01-7248
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrospermum parkii (shea) butter, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, equisetum arvense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloride, sodium salicylate, potassium sorbate, limonene, linalool, basic blue 99, basic red 51, basic violet 2, basic yellow 87
Allergens & Warnings:
PATCH TEST ADVICE: Before fully committing, test it out! Apply a small amount to a clean, dry patch of skin, like the nape of your neck or elbow. Let it dry and wait for at least 60 minutes. If any irritation occurs, refrain from further use. Do not use if you have damaged or broken skin., WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.Shipping details
Estimated ship dimensions: 2.12 inches length x 2.12 inches width x 7.6 inches height
Estimated ship weight: 0.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The product has received mixed feedback from guests, with many expressing disappointment in its effectiveness on darker or unbleached hair. While some guests enjoyed the vibrant colors and conditioning benefits, others found it did not deliver the promised results, particularly on brown or gray hair. The scent and texture were also points of contention, with some appreciating the minty fragrance while others found it overpowering. Overall, it may work best for those with lighter or previously treated hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4164 reviews
effectiveness: 3.11 out of 5
quality: 2.67 out of 5
value: 2.33 out of 5
34% would recommend
46 recommendations
Don't do it!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Sarahbear - 6 days ago, Verified purchaser
Why a paste?! Absolute worst formula ever! It’s near impossible to fully saturate your hair without missing spots. And once you rinse it out, it will stain your shower, tile, everything! I will never repurchase or recommend ever!
Would highly recommend!!
5 out of 5 stars
Thumbs up graphic, would recommend
B - 11 days ago, Verified purchaser
Absolutely LOVE oVertone! The color was very very bright so I mixed a little Espresso Brown with the Ginger Glow for a gorgeous auburn color!
Meh..
3 out of 5 stars
Thumbs down graphic, would not recommend
Monchula - 18 days ago, Verified purchaser
This mask was hard to use, very hard paste which makes it difficult to spread and saturate the hair. The result was patchy and most of it washed off when rinsing. The color itself is pretty and seems like it would be multitonal but it turns out kinda mustard yellow brown on my natural not color-treated dark brown hair. I have used similar products in the past, and this one is not it, fortunately I can wash it off!
Purple skin, not hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Purple scalp - 18 days ago
Colored my skin and tub, not my hair.
Good for the price
4 out of 5 stars
Thumbs up graphic, would recommend
Kaitlyn - 22 days ago
I’m between hair appointments and needed a color refresh for a work trip. I did no research on this product. I just picked up a bottle and used gloves to finger it through my hair. I left the product in for 30 minutes and my hair is a little darker, but I definitely don’t feel like it gave the results advertised on the before and after. It did have a strong minty smell but I didn’t mind. It didn’t dry out my hair. It did feel dry while the product was in, but after wash and blow dry it was silky. I had no issues with skin staining. I spilled some on my sink but I immediately wiped it and there was no staining. Honestly, for $15 and an hour of my time I can’t complain. I got the color black velvet. Before is blue shirt. After is grey shirt.
Not worth the money
1 out of 5 stars
Thumbs down graphic, would not recommend
Meg - 2 months ago
Only positives are that it smells fantastic and applies very easily. However my hair was left with not even a red tint after 30 minutes, and it feels stringy. Would not recommend at all.
great but so little
4 out of 5 stars
Thumbs up graphic, would recommend
Xskyundersea - 2 months ago, Verified purchaser
the smell was great and my hair fell great afterwards. the only bad thing was I had to use the whole tube because I have a long of hair
Eh
3 out of 5 stars
Thumbs down graphic, would not recommend
Works on lightened hair - 3 months ago, Verified purchaser
Im growin out my permanent burgundy hair, lettin it naturally fade. Wanted to plop purple over it to look lil more intentional. It did the job cuz my hairs lightened. The color came out like a blackberry (thankfully not pitch black like has happened before with other purples). I wouldnt use it again cause it was so thick it was really difficult to evenly work thru hair, and mine is shoulder length. A lot didnt get covered so i have some raspberry lookin highlights thru out. Also for already previously lightened hair it didnt have a color pay off i was expecting. I had to use the whole bottle
New formula burns
2 out of 5 stars
Thumbs down graphic, would not recommend
Yuyu - 3 months ago, Verified purchaser
The new formula is thinner and smells like wintermint. It burned my scalp, and I had not bleached my hair, so I would imagine if you do bleach first, be cautious.
Did nothing but turn my white hairs pink
1 out of 5 stars
Thumbs down graphic, would not recommend
Kaylee - 3 months ago, Verified purchaser
Left it on my hair for 20 mins and it did nothing but turn my white hairs pink. I think it would work great in light colored hair, but didn’t work for me
It's a no from me
1 out of 5 stars
Thumbs down graphic, would not recommend
ELawrence - 3 months ago, Verified purchaser
Super strong smell, and it didn't even hold even though I had it in for 20 minutes. Would not recommend this to anyone, but especially if you have a lot of hair. Mine is short but soaks up a ton of dye because there's a lot of it. So not only did it not stick, but I had to use most of the tube just to figure that out.
Does not provide coverage or color change.
1 out of 5 stars
Thumbs down graphic, would not recommend
DrRT - 3 months ago, Verified purchaser
Literally does nothing. I followed the directions. Applied to my hair. Rinsed out. No change. No coverage. Nothing. Don’t waste your money or time with this.
Best color depositing product
5 out of 5 stars
Thumbs up graphic, would recommend
hanapalova - 3 months ago, Verified purchaser
I tried goldwell and loreal products similar to this one, however they did not color my originally light brown hair almost at all. This oVertone Hair Care Mask left beautiful cool brown color. My hair is very fine and it also left it kinda thick and voluminous. I also love its smell, very natural. Great product for a great price!
Super effective! (If your hair has been bleached/lightened)
4 out of 5 stars
Thumbs up graphic, would recommend
Sky - 4 months ago, Verified purchaser
For some reason, this didn’t really stick to the parts of my hair that were unbleached! It did a little, but not like I wanted. I did some research, and their website says if you have this problem, to wash with their special shampoo to help open the cuticle, which makes sense! The bleached parts of my hair REALLY sucked this up though. It is purple!! I have medium/long thick hair, and used very nearly the entire container on my dry hair, left on for around 30 minutes and washed it off! I’ve used orange overtone before, and didn’t notice a difference since the packaging switch. And I still love the minty smell. This will be a repurchase for me! And as more of an in shower conditioning mask to refresh my color, once my purple dye comes in. 5 stars if you have bleached hair, but I wouldn’t recommend for virgin hair. It won’t look like the box, but you’ll get a little color! (Brown sweater is before, white shirt is after)
Dyed everything but my hair
1 out of 5 stars
Thumbs down graphic, would not recommend
disappointed - 4 months ago
like the title says, i have brown hair and it does not stick at all!!! ruined my jeans and shower though :( I used the plum color one btw, maybe the others work better...
Waste of time and money
1 out of 5 stars
Thumbs down graphic, would not recommend
Ashlee - 4 months ago, Verified purchaser
The only thing this thing dyed is my sink and my fingers THROUGH gloves I wore. It doesn’t look anything was done to my hair except for my scalp being purple. Wish I could do zero stars
This product does not work
1 out of 5 stars
Thumbs down graphic, would not recommend
Betsy - 4 months ago, Verified purchaser
It doesn't work at all
The rebranded formula seems different
2 out of 5 stars
HeatherM - 4 months ago, Verified purchaser
I have been dying my hair with the tub of purple for brown hair from their website for years with excellent results. I needed to get some more and saw this tube at target and figured it was the same. However there is something about it that seems to have changed. It did leave color but not like before. The consistency feels a little bit runnier and the color does not seem as vibrant. I went to Amazon and ordered the original tub and will not be using this tube from Target again.
Disappointed!
1 out of 5 stars
Thumbs down graphic, would not recommend
Jmorrell1313 - 4 months ago, Verified purchaser
Not only did the packaging change but the formula too? This no longer worked on my grays and the mint was extremely strong. I have rinsed it off and no color but lots of cold mint feeling still on my head.
I like it, new peeps you can give it a try once
4 out of 5 stars
Thumbs up graphic, would recommend
I like it - 4 months ago
Okay, so I had stocked myself with tubs of purple overtone cause they were darn good and would deposit a really bright good purple on my level 9 bleached hair🫶🏼 but I think now the formula might have changed because of the tube packaging. Proce wise it's still okay is cause the tub would give you 8 oz while this tube is giving 4. The tube still deposits good amount of hair color and smells still like the oils. I'd say give it a try it worked for me. It also fades like after good amount of 6-8 washes so for me it lasts around a month or so.