$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- Kit contains everything needed for one-application (two kits may be needed for very long or thick hair; results dependent on porosity and condition of hair
- Best for brunettes looking for rich, velvety results without pre-lightening hair
- Baobab Seed Oil moisturizes, adds shine, and helps protect from UV rays
- Quinoa Extract is packed with vitamins and minerals to help prevent breakage
- This Temporary Hair Color is free of Parabens, Sulfates, PPDs, and Ammonia
- Easy to apply, and conditions while it colors, keeping hair smooth and soft
- *Strand test: We advise that you test a small section of your hair first to determine how long you want to keep your color in.
Description
Created to make the at-home hair coloring process a little easier and less messy for our brunette beauties or for our lovelies with lighter locks, this complete kit has everything you need to achieve rich red hair color that lasts up to six weeks in one package. The unique conditioning formula conditions hair while you color, ensuring a soft and lustrous result. There’s no bleach necessary, which makes it a perfect damage-free solution for those of you with dark hair. Kit contains everything needed for one-application. Get it today and try some of our temporary hair dye colors!
Video tutorials and hair ideas at: https://www.splathaircolor.com/tutorials/
Hair Type: All Hair Types
Product Warning: Keep out of reach of children
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 1 Hours
TCIN: 94338690
UPC: 857169020178
Item Number (DPCI): 063-01-0404
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.81 inches length x 3.5 inches width x 6.63 inches height
Estimated ship weight: 0.43 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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3.7 out of 5 stars with 2194 reviews
effectiveness: 3.35 out of 5
quality: 3.04 out of 5
value: 3.29 out of 5
52% would recommend
164 recommendations
Great product!
5 out of 5 stars
Thumbs up graphic, would recommend
Jenn - 4 months ago
Purple hair color was an amazing color for me. It came out beautifully and will definitely recommend if you need to retouch your color.
1 reply from Developlus Product Expert team - 3 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Love
4 out of 5 stars
Thumbs up graphic, would recommend
Eileen - 5 months ago
Love the color is great have done 3 times but little hard to see on dark hair. Did on my own at 12.
1 reply from Developlus Product Expert team - 3 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Buyer be ware of this seller!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Jojo - 6 months ago, Verified purchaser
I’d rather give a negative review! This box had been opened and resealed shut! No gloves or instructions in the box. The dye was horrible, it dyed my scalp and not my hair. I’ve dyed my hair for so many years I don’t read instructions anymore, Iuckily I had gloves. Seller obviously doesn’t check returns. I DO NOT RECOMMEND THIS SELLER OR PRODUCT! My roots are still blonde, my scalp is splotchy orange! 😡😡
1 reply from Developlus Product Expert team - 6 months ago
Please contact Target customer service.
Color
5 out of 5 stars
Thumbs up graphic, would recommend
Oscalating fan - 6 months ago, Verified purchaser
The color is more vibrant than it use to be! I love it!
1 reply from Developlus Product Expert team - 6 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Looked great, felt soft afterward.
5 out of 5 stars
Thumbs up graphic, would recommend
Gladwill - 8 months ago, Verified purchaser
I loved the color that come out. I did it over highlight that I already had from the salon and it looked great on the highlights and on my natural black hair.
1 reply from Developlus Product Expert team - 8 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
BUYER BEWARE!
1 out of 5 stars
Thumbs down graphic, would not recommend
KrisC - 8 months ago, Verified purchaser
BUYER BEWARE! I would give this negative stars if I could! My daughter and I used this on her virgin hair on May 4, 2024. On August 27, 2024 I decided to let her get highlights put into her hair for the first time. As it had been 4 months since she used Splat, there were no more remnants of the Ruby color since it claims to last “up to 30 washes.” LIE! Somewhere, this stuff was still lingering in her hair and as the bleach was on her head, it turned HOT PINK! Four hours in the salon, three rounds of toner, and a lot of money later, and her hair still has pink in it. She is devastated and the company has yet to respond to me.
1 reply from Developlus Product Expert team - 8 months ago
Thank you for your feedback. We appreciate our customer's input. Your feedback will help us improve as we continue to grow. Direct dyes do not require oxidation or developer for the color to stain the hair. In areas where the hair is more porous, this type of color will show greater intensity. Caution must be exercised when utilizing a semi-permanent hair color on porous hair; it can stain the hair permanently. Sometimes, using strong bleaches will make the direct dye go further into the hair shaft and lodge even more stubbornly inside the hair. There are ways to strategically fade or remove the direct dye from the hair. Thanks for sharing with us!
Really Good Product, I'd Use It Again
5 out of 5 stars
Thumbs up graphic, would recommend
L - 9 months ago, Verified purchaser
This hair dye was AMAZING, it worked perfectly on my hair, and stays in for a really long time, the color turns out really vibrant and pretty, and it works really well on brunettes.
1 reply from Developlus Product Expert team - 9 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Love this hair color!
5 out of 5 stars
Thumbs up graphic, would recommend
Precious - 9 months ago, Verified purchaser
I love how it doesn’t need any bleach! I prefer this brand over anything
1 reply from Developlus Product Expert team - 9 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
DONT PURCHASE PLZ
1 out of 5 stars
Thumbs down graphic, would not recommend
April - 9 months ago
One of the worst hair dye I have used! It has stained everything, my skin, MY SCALP ( I didn't rub it in! ) clothes and didn't fully wash off after 30 minutes rinsing it off! Worst product ever! Please don't buy! I'm literally crying this is so bad!!
1 reply from Developlus Product Expert team - 9 months ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Messy, and came opened
1 out of 5 stars
Thumbs down graphic, would not recommend
Sydney - 11 months ago
It got EVERYWHERE! I boughtg2 bottles. The first one was fine, but the second one came open. It exploded in the box. It stained my white door, tub, floor, countertop, mirror, skin, toilet. It is too messy. I will not be re purchasing.
1 reply from Developlus Product Expert team - 11 months ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
DO NOT RECOMMEND
1 out of 5 stars
Thumbs down graphic, would not recommend
Dmartins78 - 11 months ago, Verified purchaser
This stuff gets all over the place and is a mess!!! Stains everything! I had to use an SOS pad to scrub my tub and sink!!!! And hard to remove from the skin even with alcohol! I do not recommend! There’s better dyes out there with better outcomes!!!
1 reply from Developlus Product Expert team - 11 months ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Perfect Color
5 out of 5 stars
Thumbs up graphic, would recommend
Danielle Marie - 11 months ago, Verified purchaser
The red couldn’t have come out any better considering I did it at home by myself
1 reply from Developlus Product Expert team - 11 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Beautiful color
5 out of 5 stars
Thumbs up graphic, would recommend
CBSLC - 1 year ago, Verified purchaser
My hair is way too dark so I must use bleach first. But the resulting color is vibrant and beautiful. I think the package should include skin stain wipes.
1 reply from Developlus Product Expert team - 1 year ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
Midnight ruby
3 out of 5 stars
Thumbs up graphic, would recommend
Midnight Ruby review - 1 year ago
I used the midnight ruby, I was surprised it took the color in very well, my hair doesn’t feel as dry just yet. It does brings a good amount, my only problem is that it stain literally everything my bathroom sink Omg don’t even want to look at it right now, and is hard to come off. I did also heard the color is even hard to come off the hair, so I won’t recommend to anybody who is constantly changing color. I let my hair air dry in this pic looks kind of damaged but it is actually not.
1 reply from Developlus Product Expert team - 1 year ago
Thank you for your feedback. We appreciate our customer's input. Your feedback will help us improve as we continue to grow. Thanks for sharing with us!
Not worth the price
2 out of 5 stars
Thumbs down graphic, would not recommend
Nono - 1 year ago, Verified purchaser
It shows that it works on light brown blondish brown hair but it’s mostly just on my scalp. Definitely not worth $13. I wish I could get my money back.
1 reply from Developlus Product Expert team - 1 year ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
Lovely on dark hair
5 out of 5 stars
Thumbs up graphic, would recommend
LisaS - 1 year ago, Verified purchaser
Love the color on my dark brown hair! It came out kind of maroon and my white hair looks magenta. Things to keep in mind with bright artificial color box dyes: they will stain! Make sure to cover your space properly and wear clothes you don’t care about, use Vaseline to protect your face and neck and any other skin the dye may come into contact with, and rinse your hair in something you don’t care if it gets stained (i used the laundry tub). Even after your dye has set, anytime your hair gets wet, it will stain (skin, pillow, tub) although less than initially. For me the color is worth the hassle and bonus points for not needing to bleach my dark hair :)
1 reply from Developlus Product Expert team - 1 year ago
Thank you for the great feedback and the great tips you added for future users. We try really hard to provide a good experience for our customers through our products.💜 Thanks for sharing with us!
Do not buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Cajgoek - 1 year ago, Verified purchaser
It stains everything and even bleeds through the gloves provided.
1 reply from Developlus Product Expert team - 1 year ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at customercare@splathaircolor.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing with us!
stains but it's worth it!!
5 out of 5 stars
Thumbs up graphic, would recommend
Susan - 1 year ago
i put this on top of my fading pink hair (shown in pic and yea it’s bleached underneath the pink as well) and it worked beautifully!! if your hair feels dry on the ends afterwards just use a protein bonding treatment (olaplex dupe on amazon) mixed with a color sealer treatment (ion brand) !!! it helps with the color lasting longer/less bleeding in the shower and i do that x2 a week my hair feels soooo soft afterwards… i used Tilex to get the stains out of the bathtub too 😅
1 reply from Developlus Product Expert team - 1 year ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products.💜 Thanks for sharing with us!
It will never come out
1 out of 5 stars
Thumbs down graphic, would not recommend
Mom - 1 year ago
This will never come out of your hair. 5 months later and 4 home attempts, just spent 8 hours and $1000 at the salon and there is still a green tinge to her blonde hair. Just don’t! The stylist said “was this Splat” as soon as she saw it. It’s apparently well known how destructive it is.
1 reply from Developlus Product Expert team - 1 year ago
We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Direct dyes do not require oxidation or developer for the color to stain the hair. In areas where the hair is more porous, this type of color will show greater intensity. Caution must be exercised when utilizing a semi-permanent hair color on porous hair; it can stain the hair permanently. Sometimes, using strong bleaches will make the direct dye go further into the hair shaft and lodge even more stubbornly inside the hair. There are ways to strategically fade or remove the direct dye from the hair. Thanks for sharing with us!
Must buy!
5 out of 5 stars
Thumbs up graphic, would recommend
Liz - 1 year ago
Veryy cute! I reallyyyy like it! Left for a hour rinsed for a hour lots of conditioner but very nice I had blue hair before and now it’s a lovely ruby red 😍
1 reply from Developlus Product Expert team - 1 year ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products.💜 Thanks for sharing with us!