52 Weeks of Sales Success - 2nd Edition by Ralph R Roberts (Paperback)

Book Synopsis

52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales-generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. In this second edition, Ralph has expanded and updated the material to address issues important to today's salespeople and reveals his field-proven strategies for selling in the 21st Century:

• Stop thinking like an employee and start thinking like an entrepreneur
• Surround yourself with positive people
• Develop systems and procedures
• Hire an assistant, so you can concentrate on clients
• Know your product, yourself, and your client
• Under-promise, over-deliver
• Turn problems into opportunities

From the Back Cover

An expanded and updated new edition of the ultimate guide to successfully selling anything

Based on the popular weekly seminars he originally developed and delivered to his own sales staff, Ralph R. Roberts's 52 Weeks of Sales Success takes you on a week-by-week tour through a year of sales dominance. Inside, you'll discover a treasure trove of sales-generating, profit-boosting wisdom that will help you reach your full potential--no matter what you sell or to whom you sell it.

Originally published in 1999, this highly effective and popular sales resource has now been updated and expanded to address important issues for today's high-tech workplace and highly competitive and very global sales environment. 52 Weeks of Sales Success includes much more than just the basics of selling; it's also packed with cutting-edge advice on entrepreneurial selling, maintaining positivity, developing effective systems, and turning problems into opportunities. Put it all together and you've got the ultimate guide to modern selling, full of smart, effective advice on:

• Setting sales goals and devising a plan to achieve them

• Treating sales as a business rather than a job

• Formalizing procedures and tasks

• Hiring assistants to take on some of the work

• Prioritizing for improved efficiency

• Getting to know your products, your clients, and yourself

• Delivering unbeatable customer service

• Under-promising and over-delivering

• Promoting yourself and your business

• Honing your networking skills and nurturing relationships

• Using the Internet and social media to improve sales

• Learning from your mistakes

• And much more

About the Author

Ralph R. Roberts is an award-winning and internationally acclaimed real estate agent, speaker, sales coach, consultant, and author. His articles have been featured in a host of national publications, online and in print, and he has authored and coauthored numerous books, including Walk Like a Giant, Sell Like a Madman; Advanced Selling For Dummies; Cross-Cultural Selling For Dummies; Mortgage Myths; and Foreclosure Myths, all from Wiley. For more about Ralph, visit AboutRalph.com.