$18.95 sale price when purchased online
$21.95 list price
Target Online store #3991
About this item
Highlights
- Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand.This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively.Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.
- Author(s): David Aaker
- 200 Pages
- Business + Money Management, Advertising & Promotion
Description
Book Synopsis
Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand.This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively.Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .64 Inches (D)
Weight: .84 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Advertising & Promotion
Genre: Business + Money Management
Number of Pages: 200
Publisher: Morgan James Publishing
Format: Paperback
Author: David Aaker
Language: English
Street Date: May 6, 2025
TCIN: 1002421875
UPC: 9781636986654
Item Number (DPCI): 247-47-7781
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.64 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.84 pounds
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