$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Smoothing shampoo for frizzy, overworked and frustrated hair
- Sulfate free formula for gentle cleansing without stripping
- Coconut water moisturizes
- Marula and coffee oils replenish, smooth and boost shine while minimizing frizz
- Free of parabens, sulfates, petroleum, mineral oil and formaldehyde
- Vegan and certified cruelty-free
- Packaging contains 35% recycled content
Description
The Simply Smoothing Shampoo is a super smoothing combo of marula oil and coconut water that transforms hair from frizzed and frustrated to smooth and shiny. Shea butter and coconut oil infuse a serious dose of moisture to soften, smooth and replenish.
Free of parabens, sulfates, petroleum, mineral oil, and formaldehyde. Vegan and certified cruelty-free.
Free of parabens, sulfates, petroleum, mineral oil, and formaldehyde. Vegan and certified cruelty-free.
Scent: Coconut
Hair Type: Frizzy
Health Facts: Vegan, Formaldehyde-Free, Petroleum-Free, Sulfate-Free, Contains Acai, Mineral Oil-Free, Contains Aloe, Paraben-Free
Product Form: Gel
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily
Beauty Purpose: Smoothing, Basic Cleansing
Net weight: 8 fl oz (US)
Features: PH-Balanced
TCIN: 81037309
UPC: 813424022813
Item Number (DPCI): 063-00-5586
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water/eau), cocamidopropyl betaine, sodium lauroyl methyl isehionate, betaine, glycerin, cocoglucosides hydroxypropyltrimonium chloride, aloe barbadensis leaf juice*, cocos nucifera (coconut) oil, sclerocarya bierra (marula) seed oil, aleurites moluccanna (kukui) seed oil, butyrospermum parkii (shea) butter, cocos nucifera (coconut) water, persea gratissima (avocado) oil, euterpe oleracea (acai) fruit extract*, rubus fruticosus (blackberry) fruit extract*, punica granatum (pomegranate) extract*, rosa canina (rosehip) fruit extract*, calendula officinalis (calendula) flower extract*, aspalathus linearis (rooibos) leaf extract*, chamomilla recutita (matricaria) flower extract*, sodium methyl cocoyl taurate, sodium cocoyl glutamate, prunus amygdalus dulcis (sweet almond) oil, vanillin, citrus aurantium dulcis (orange) peel oil, juniperus mexicana oil, dipteryx odorata (tonka bean) seed oil, coffea arabica (coffee) seed oil, eugenia caryophyllus (clove) flower oil, citric acid, sodium levulinate, levulinic acid, guar hydroxypropyltrimonium chloride, potassium sorbate., *organic ingredient
Shipping details
Estimated ship dimensions: 8.25 inches length x 3.25 inches width x 2 inches height
Estimated ship weight: 0.58 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
$9.99($1.25/fluid ounce)
4.4 out of 5 stars with 123 ratings
$9.99($1.25/fluid ounce)
4.3 out of 5 stars with 44 ratings
Related Categories
Summary of reviews
This shampoo has garnered mixed feedback from guests, with many appreciating its lightweight formula and pleasant scent, while others found it left their hair feeling greasy or weighed down. Guests with fine or damaged hair reported positive results, noting improved softness and manageability. However, those with thicker or oilier hair often experienced the opposite effect. Overall, it is a gentle option for those seeking clean ingredients and a mild fragrance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 54 reviews
effectiveness: 2.5 out of 5
quality: 3.3 out of 5
value: 3.3 out of 5
45% would recommend
11 recommendations
So glad I found this shampoo!
5 out of 5 stars
North Country Girl - 11 days ago
originally posted on http://acure.com
I cannot say enough about how nourishing and restorative this shampoo is on my fine, breakage-prone hair. It is not heavy, greasy nor weighs the strands down, but gives my hair the shine and moisture it very much needs. I use the matching conditioner + the bonding leave-in conditioner on wet, towel-dried hair as well: perfect combination!
fine
3 out of 5 stars
Thumbs up graphic, would recommend
rach - 4 months ago, Verified purchaser
wish it foamed up more but overall it’s fine
The WORST shampoo I've ever used.
1 out of 5 stars
Mila - 4 months ago
originally posted on http://acure.com
This is the absolute worst shampoo i have ever bought. I wish i could give it zero stars. It makes my hair greasy less than 24 hours of washing it, when i typically don't only wash my hair 2 times a week. I was hoping this would have a nice coconut smell, but you can't even smell it, or anything for that matter. I regret spending my money on this!!!!!!!!!!
Get the hydrtaing one
3 out of 5 stars
Thumbs down graphic, would not recommend
Amber - 6 months ago, Verified purchaser
Going back to Acure hydrating line. Decided to try this one because I have thick, frizzy hair but it weighed my hair down and I had to wash it again after only a couple of days. I can typically go 4-5 days. Wouldn’t recommend this line.
Not the best from this line
3 out of 5 stars
LCW - 7 months ago, Verified purchaser
This one leaves my hair greasy by the second day. I much prefer the Ultra Hydrating shampoo from Acure and will go back to that one.
Worst shampoo I've ever used
1 out of 5 stars
Thumbs down graphic, would not recommend
laineykmartin - 9 months ago, Verified purchaser
This shampoo comes out like water- super runny. It has absolutely no scent. It takes a ton of it to lather in my hair. I honestly wonder if this bottle was defective
Great shampoo!
5 out of 5 stars
Steven - 11 months ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] This is a great, light shampoo. I love the smell, and the fact that it doesn't weigh my hair down.
Soft hair
5 out of 5 stars
Thumbs up graphic, would recommend
AV - 1 year ago, Verified purchaser
Love it! Makes my hair soft n silky!
I wish I liked
2 out of 5 stars
Thumbs down graphic, would not recommend
B - 2 years ago
I was excited to switch to a clean product and had high hopes for this, however it leaves my hair feeling so greasy and dirty after the second day without washing. Good for the clean ingredients, but cannot buy again due to making it so greasy!
This is amazing
5 out of 5 stars
Maggie - 2 years ago
originally posted on http://acure.com
I love this product! Get this and the matching conditioner. My hair was smooth after one use. I love this product
Had high hopes
2 out of 5 stars
Thumbs down graphic, would not recommend
Stacey Kay - 2 years ago, Verified purchaser
I purchased this product in hopes of switching to cleaner products but unfortunately it did not work for me. It seemed to clean my hair just fine but it got oily fast and it dried out my scalp instantly. I have wavy long hair for reference.
Not my favorite
3 out of 5 stars
Myia - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Has a very mild, clean smell but does not really lather at all. Left my hair feeling clean, non greasy. #sweepstakes
Repeat customer!
5 out of 5 stars
Danielle - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Love this product! I use it with the smoothing conditioner and I love the way my hair feels. #sweepstakes
Not for thick coarse hair
1 out of 5 stars
- 2 years ago, Verified purchaser
I have very coarse, thick hair. This shampoo just weighed it down. I gave the bottle to a friend. Her daughter who has thick, long hair didn’t care for the shampoo either. However, my friend who has smooth, thin hair loved it! Depending on the type of hair you have, you may love this shampoo or pass on it.
Love the scent and no harsh chemicals
5 out of 5 stars
Pamela - 2 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] Love this, especially the scent! My hair feels great when I use it.
Perfect
5 out of 5 stars
Thumbs up graphic, would recommend
Joy - 2 years ago, Verified purchaser
This stuff is great for me. My hair profile: fine, damaged, thinning and breaks easily. So I was looking for something that’s gentle on the chemical side, as unscented as possible, and could be a good daily shampoo because I like to work out every day and get pretty sweaty. This was perfect for my purposes. I still clarify once a week, but this daily shampoo leaves my hair feeling clean, silky, and moisturized without being greasy. LOVE!
Love
5 out of 5 stars
Molly - 2 years ago
originally posted on http://acure.com
I have oily, thick hair. This is my favorite shampoo and conditioner, along with the yellow moisturizing one!
Made my hair gross
1 out of 5 stars
N/A - 2 years ago
originally posted on http://acure.com
This shampoo left my hair felling dirtier than before. it made my hair so greasy and dull. I was very disappointed in this product.
it's good but not the shampoo I need
4 out of 5 stars
ANALYN - 3 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] my daughter and I use it, hair feels hydrated but still cause dandruff and if we don't wash our hair everyday, scalp gets really itchy. it's a nice and milk scent though.
So glad you make shampoo
5 out of 5 stars
Randye - 3 years ago
This reviewer received a free sample of this item
[This review was collected as part of a promotion.] I was diagnosed with allergies to formaldehyde and had to change shampoos. The clinical stuff wasn't doing it for me, so I tried yours since I've been using your products for years and it works great and the purity of your ingredients means my hair is clean and my eyes don't swell up.