About this item
Highlights
- With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary.
- Author(s): Steven Heller
- 640 Pages
- Art, General
Description
About the Book
America of the 1960s exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of ads features stars such as Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsing everything from bourbon to suits in an era known for extremes.Book Synopsis
With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress--such as tang and instant omelets - "just add water"--while striving to reinforce good old American values.
Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads--such as Tupperware billing its storage container as a "wifesaver."
From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.
Review Quotes
"Closest thing to time travel."-- "The Spokesman"
"A rose-tinted trip back to the golden age of advertising."-- "ShortList"
"Anyone who approaches with questions about how people lived, ate, felt and consumed in earlier decades will find the TASCHEN ad books an excellent investment."-- "The Toronto Star"