$10.19 when purchased online
Target Online store #3991
About this item
Highlights
- EYE ENHANCING SHADOW PALETTE : Available in four expertly curated, beautifully pigmented all day wear eye shadow color stories that are easy to use and glide on smoothly without creasing to effortlessly enhance your eye color
- ANTIOXIDANT PRIMER: Each compact includes a primer base enriched with antioxidant vitamin E to protect against environmental stressors (and keep eye makeup looking flawless all day)
- SUSTAINABLE FORWARD: To reduce our footprint on the planet, each compact is made of sustainably sourced paperboard
- FORMULATED WITHOUT: Parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan
- SUITABLE FOR SENSITIVE EYES: As part of the Almay promise, this product is hypoallergenic and ophthalmologist tested; it is also clean, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers
Description
Create beautifully enhanced, brighter looking eyes with the Almay Intense i-color Shadow Palette™, a richly pigmented five-shadow assortment expertly curated by eye color: brown eyes, blue eyes, green eyes, hazel eyes.
Each of our four compacts comes with an antioxidant vitamin E-enriched primer base that smooths lids, extends wear of eye shadows, and protects against environmental stressors. Also included are four creamy eye shadows in a variety of finishes that last without creasing, smudging, or fading. Not only is choosing your eye palette easy, so is the application. While the palette mimics the shape of your eye, each pan is labeled with a directional number to make building your look effortless—whether you’re a novice or a pro.
Formulated with sensitive eyes in mind, this versatile eye shadow kit is perfect for a wide range of looks including transitioning your eye makeup from day to night. And because we love the environment as much as we love your delicate eyes, we’ve made the packaging from sustainably sourced paper. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. Suitable for contact lens wearers. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.
First, evenly apply the primer base (the one with the 1 imprinted on it) all over the eyelid, taking it up to the crease. Next, place shade 2 on the lid. Blend shade 3 into the crease. Then, line the upper and lower lash lines with shade 4. Lastly, sweep shade 5 onto the brow bone for a highlighted, lifted effect, and add a touch to the inner corner of the eye for an awake look.
Each of our four compacts comes with an antioxidant vitamin E-enriched primer base that smooths lids, extends wear of eye shadows, and protects against environmental stressors. Also included are four creamy eye shadows in a variety of finishes that last without creasing, smudging, or fading. Not only is choosing your eye palette easy, so is the application. While the palette mimics the shape of your eye, each pan is labeled with a directional number to make building your look effortless—whether you’re a novice or a pro.
Formulated with sensitive eyes in mind, this versatile eye shadow kit is perfect for a wide range of looks including transitioning your eye makeup from day to night. And because we love the environment as much as we love your delicate eyes, we’ve made the packaging from sustainably sourced paper. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. Suitable for contact lens wearers. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free.
First, evenly apply the primer base (the one with the 1 imprinted on it) all over the eyelid, taking it up to the crease. Next, place shade 2 on the lid. Blend shade 3 into the crease. Then, line the upper and lower lash lines with shade 4. Lastly, sweep shade 5 onto the brow bone for a highlighted, lifted effect, and add a touch to the inner corner of the eye for an awake look.
Suggested Age: 18 Years and Up
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Pressed Powder
Beauty Purpose: Defining, Blending, Brightening
Net weight: .1 Ounces
TCIN: 80023156
UPC: 309970115326
Item Number (DPCI): 052-01-4500
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
shade 1 ingredients: mica, microcrystalline cellulose, caprylic/capric triglyceride, bis-diglyceryl polyacyladipate-2, diisostearyl malate, dimethicone, phenyl trimethicone, calcium aluminum borosilicate, calcium sodium borosilicate, caprylyl glycol, dimethicone crosspolymer, ethylhexylglycerin, hydrogen dimethicone, methicone, silica, synthetic fluorphlogopite, tin oxide, tocopheryl acetate, vp/hexadecene copolymer, sodium dehydroacetate. may contain [+/-: iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)], shade 2, 3, 4 ingredients: mica, talc, caprylic/capric triglyceride, nylon-12, silica, dimethicone, boron nitride, isostearyl alcohol, calcium aluminum borosilicate, calcium sodium borosilicate, caprylyl glycol, cera microcristallina/microcrystalline wax, ethylhexylglycerin, paraffin, paraffinum liquidum/mineral oil, sorbitan isostearate, synthetic fluorphlogopite, tocopheryl acetate, sodium dehydroacetate. may contain [+/-: iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), magnesium stearate, manganese violet (ci 77742), titanium dioxide (ci 77891)], shade 5 ingredients: mica, caprylic/capric triglyceride, dimethicone, talc, calcium aluminum borosilicate, isostearyl alcohol, silica, nylon-12, paraffinum liquidum/mineral oil, tocopheryl acetate, boron nitride, calcium sodium borosilicate, caprylyl glycol, cera microcristallina/ microcrystalline wax, ethylhexylglycerin, paraffin, sorbitan isostearate, synthetic fluorphlogopite, tin oxide, sodium dehydroacetate. may contain [+/-: blue 1 lake (ci 42090), carmine (ci 75470)/ cochineal, chromium oxide greens (ci 77288), ferric ferrocyanide (ci 77510), iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), magnesium stearate, manganese violet (ci 77742), titanium dioxide (ci 77891), ultramarines (ci 77007), yellow 5 lake (ci 19140)]
Shipping details
Estimated ship dimensions: 2.76 inches length x 0.51 inches width x 3.37 inches height
Estimated ship weight: 0.101 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.1 out of 5 stars with 45 reviews
easy to apply: 4.78 out of 5
easy to remove: 4.88 out of 5
long lasting: 4.13 out of 5
quality: 4 out of 5
value: 4 out of 5
80% would recommend
10 recommendations
Beautiful Silky Eyeshadow
5 out of 5 stars
Thumbs up graphic, would recommend
4adandrade - 8 months ago, Verified purchaser
These eyeshadows are beautiful colors, they are smooth and easy to apply.
Great Pallette
4 out of 5 stars
Thumbs up graphic, would recommend
PotterGrl - 1 year ago, Verified purchaser
Review of: Almay Intense i-Color Shadow Palette - 0.1oz Color: 010 Brown Eye Palette I do wish this came with a little sponge applicator. Those are always helpful for more precise application of the darker colors, and I don't own those. I only own a brush. But the colors are pretty nice. I love the base color the most. Like another review said, it's a little too orangy on my fair skin. But if I blend with more of the base color, I do think it looks nice. I also wish they had a matt version because wearing sparkles for my every day make-up I believe is a bit much. Overall, I do like this pallette and am happy to have it :)
Love it!!!
5 out of 5 stars
Sara23 - 1 year ago
originally posted on almay.com
This is my favorite eyeshadow palette!!! It makes my brown eyes pop and it’s so pretty and versatile. I will be repurchasing this.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
THulss - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging
- Eye color: Hazel
Love the pigment goes on easily
Too orange
2 out of 5 stars
Louitha - 2 years ago
originally posted on almay.com
I bought this palette last week, Intense i-color Shadow for brown eyes nr 010 as I have brown eyes, and applied it following the instructions. Honestly I it looked too orangy even with a lot of blending. I really don't think these are suitable for light skin and brown eyes.
Not bad. I hope they trend more towards plastic free.
4 out of 5 stars
Thumbs up graphic, would recommend
Boyshorts - 2 years ago, Verified purchaser
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
I like it so far. Less plastic which is nice. They don’t come with an applicator if you were wondering. :)
Had allergic reaction.
2 out of 5 stars
April - 2 years ago
- Skin concern: Aging, Sensitivity
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
I like the colors, but I had an immediate allergic reaction to this eyeshadow. I used to be able to wear Almay and it was one of the few brands I could wear. Not anymore. I’m not sure if their formula changed, or if my sensitive eyes got even more sensitive.
Good buy
5 out of 5 stars
Thumbs up graphic, would recommend
StephWearsthePants - 2 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Blue
Great color palette.
Love , love, love.
5 out of 5 stars
Miss j.l - 3 years ago
originally posted on almay.com
I need more of the pink in the number 5 slot’ do they sell a single? Or what’s the name of the shade?
Love this!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Natalie - 3 years ago
- Skin tone: Light
- Skin type: Oily
- Eye color: Brown
- Skin concern: Blackheads, Sensitivity
- Hair color: Brunette
I love this eyeshadow! It’s so much fun to get to pick out the one that matches the color of my eyes. I followed the directions for how to apply it a few times but I’ve also done lots of different looks. I also love the mix of mattes and shimmers!
Not their best
1 out of 5 stars
Thumbs down graphic, would not recommend
SP - 3 years ago
- Skin type: Oily
- Eye color: Hazel
- Skin tone: Light
I bought two of these and did not like this version of the Almay eye shadow (it was more powdery and didn’t stay on). I’m so glad they brought back the last version.
Absolutely beautiful!
5 out of 5 stars
Kristinejune - 3 years ago
originally posted on almay.com
I bought the intense eyeshadow palette 030. Very rich and pigmented. The most gorgeous greens. I didn’t think I could wear green but it looks really beautiful with my brown eyes. I got so many compliments. The eyeshadows are high quality and very blendable. I plan on purchasing the other intense eye shadow palettes. Please make a sapphire blue palette Almay!!
Great Eyeshadows
5 out of 5 stars
AutumnJade - 3 years ago
originally posted on almay.com
I initially bought #040 for green eyes and loved it! I decided to go back to the store and also buy #030 for hazel eyes and I love that palette just as much! They really do enhance your eye color and are so easy to use. If you're looking for a subtle, barely-there eyeshadow kit these palettes probably aren't for you, but if you're looking for bold, unique colors you'll love these.
Pigement
5 out of 5 stars
Thumbs up graphic, would recommend
Amsterdamom3 - 3 years ago, Verified purchaser
- Skin type: Normal
- Skin concern: Aging, Sun damage
- Skin tone: Light
- Hair color: Blonde
Great pigment very neutral colors
Came in perfectly
5 out of 5 stars
Malinda - 4 years ago, Verified purchaser
This is a natural look, and brings out the green in my hazel eyes. Easy to use, and I love the magnetic flip top!
NICE ON THE EYES!
5 out of 5 stars
AHME - 4 years ago, Verified purchaser
Colors are great and match when applied and never make my eyes itch!
Great combination
5 out of 5 stars
Thumbs up graphic, would recommend
Lynn - 4 years ago, Verified purchaser
- Eye color: Brown
- Skin type: Combination
- Skin concern: Aging, Dullness
- Hair color: Auburn
- Skin tone: Light
Love the vivid colors
Too sparkly
3 out of 5 stars
Thumbs down graphic, would not recommend
mom of boys - 4 years ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Blackheads, Aging, Acne, Pores, Dark circles, Redness
- Skin type: Normal
- Eye color: Green
Too sparkly. Color is pretty though
Beautiful but too crumbly
1 out of 5 stars
Fabulous - 4 years ago, Verified purchaser
I wear contacts, and this used as liner gets too many little powdery particles in the eyes and on the face. It's a beautiful color, I love that, but unfortunately just won't work with my contact lenses. Please make a powder liner that isnt' crumbly, but smooth for lining, Almay!