$6.69 when purchased online
Target Online store #3991
About this item
Highlights
- BUILDABLE NATURAL FINISH FOUNDATION: Lightweight, buildable-coverage liquid foundation delivers your ideal shade match while reviving skin for a smooth, replenished look in just two weeks
- SKIN TONE MATCHING MAKEUP: Skin tone matching shades turn from white to your ideal shade as you blend; Each color-adjusting face makeup shade is flexible across a range of skin tones
- SKIN-CARING INGREDIENTS: The new and improved Smart Shade Foundation includes niacinamide to help even skin tone and reduce the appearance of discoloration, and hyaluronic acid to hydrate and plump the look of skin
- FORMULATED WITHOUT: Formulated without added parabens, mineral oil, DMDM Hydantoin, and palm oils
- SUITABLE FOR SENSITIVE SKIN: As part of the Almay promise, this product is hypoallergenic as well as dermatologist tested, clean, cruelty free, and fragrance free
Description
Almay’s new and improved hypoallergenic Smart Shade Foundation delivers your perfect shade match while encouraging you to embrace your skin no matter your age. The lightweight, medium-coverage, natural finish liquid foundation starts out white (like its predecessor) and transforms to your ideal shade as you blend.
The formula now has a skin-reviving complex made up of a team of skin-caring ingredients that work to replenish, smooth, and protect skin. Niacinamide helps even skin tone and reduce the appearance of discoloration. Hyaluronic acid hydrates and plumps the look of skin. Electrolytes contribute to well-balanced skin and help skin retain its moisture. Vitamins C and E protect against environmental aggressors. Upon application skin looks fresh and feels moisturized and comfortable—no caking. In just two weeks, skin appears lifted and smooth, and wrinkles appear minimized.
Plus, not only is Ageless Smart Shade Foundation gentle on skin, it is gentle on the earth. The cap is made from 90% PCR material and the tube is made from 72% PCR material.
As always, this Almay product is suitable for sensitive skin, hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free. It is also formulated without added parabens, mineral oil, DMDM Hydantoin, and palm oils.
The formula now has a skin-reviving complex made up of a team of skin-caring ingredients that work to replenish, smooth, and protect skin. Niacinamide helps even skin tone and reduce the appearance of discoloration. Hyaluronic acid hydrates and plumps the look of skin. Electrolytes contribute to well-balanced skin and help skin retain its moisture. Vitamins C and E protect against environmental aggressors. Upon application skin looks fresh and feels moisturized and comfortable—no caking. In just two weeks, skin appears lifted and smooth, and wrinkles appear minimized.
Plus, not only is Ageless Smart Shade Foundation gentle on skin, it is gentle on the earth. The cap is made from 90% PCR material and the tube is made from 72% PCR material.
As always, this Almay product is suitable for sensitive skin, hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free. It is also formulated without added parabens, mineral oil, DMDM Hydantoin, and palm oils.
Suggested Age: Adult
Health Facts: Artificial Fragrance-Free, Contains Hyaluronic Acid, Hypoallergenic, Contains Vitamin E, Contains Vitamin C
Product Warning: Keep out of reach of children, eye irritant
Color Finish: Natural
Color Palette: Medium Tones
Skin Undertone: Warm
Cosmetic Coverage: Medium, Buildable
Product Form: Liquid
Skin Tone: Medium
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Moisturizing, Smoothing
Recommended Skin Type: Sensitive
Net weight: 32.7 Grams
Features: Vitamin-Infused, Moisturizing, Dermatologist Tested, smoothes, Lightweight
TCIN: 86749582
UPC: 309970190040
Item Number (DPCI): 052-01-6874
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, cyclopentasiloxane, dimethicone, mica, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, trimethylsiloxysilicate, niacinamide, phenyl trimethicone, magnesium sulfate, sodium chloride, caprylyl glycol, dimethicone crosspolymer, dimethicone/peg-10/15 crosspolymer, disteardimonium hectorite, methicone, polyester-1, polyglyceryl-3 diisostearate, silica dimethyl silylate, sodium ascorbyl phosphate, sodium hyaluronate, tetrahexyldecyl ascorbate, tetrasodium edta, tocopheryl acetate, triethoxycaprylylsilane, trethyl citrate, phenoxyethanol, may contain [+/-: iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)]
Shipping details
Estimated ship dimensions: 1.83 inches length x 0.76 inches width x 4.54 inches height
Estimated ship weight: 0.107 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.1 out of 5 stars with 728 reviews
easy to apply: 4.08 out of 5
easy to remove: 4.17 out of 5
long lasting: 3.55 out of 5
quality: 3.31 out of 5
value: 3.55 out of 5
58% would recommend
12 recommendations
Changed Formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Shelby - 4 days ago, Verified purchaser
- Hair color: Auburn
- Skin type: Combination
- Eye color: Hazel
- Skin concern: Dark circles, Redness, Acne
- Skin tone: Light
I’m not sure what happened with this. I was using the light medium shade and it was perfect for my skin. My makeup was looking the best it’s ever looked. Bought the same exact shade I’ve been using and it was ORANGE! Looked like someone spray tanned my face only. It also has nowhere near the coverage it had before and is very patchy. Have to throw away now and won’t be buying again.
Way too orange!
1 out of 5 stars
Luvthe24 - 2 months ago
originally posted on almay.com
I bought the light and love the concept. But it is way too orange once applied. So bad that I couldn’t wear it one time and had to throw away a brand new tube. If this can be worked out this is a great concept.
Horrible for cool tones
1 out of 5 stars
Thumbs down graphic, would not recommend
Halezzz - 3 months ago
- Skin concern: Pores, Aging
- Skin type: Dry
- Skin tone: Light
- Hair color: Brunette
- Eye color: Blue
I have neutral /cool skin. Usually I can pull either. And very light. I got this in their light version and it did not tone match well at all. It turned very orange and was unwearable for me. I can see it working for someone with warm toned skin, and even then they may not need bronzer. I will be returning ASAP. Not impressed.
Terrible smell
1 out of 5 stars
Thumbs down graphic, would not recommend
JT95 - 4 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Sensitivity
Even though the package says this is fragrance free, it has a terrible smell. I was hoping the smell would go away after it dried on my skin, but it did not. I had to wash my face to get rid of the smell. Gross.
Best Foundation ever!
5 out of 5 stars
JBS321 - 4 months ago
originally posted on almay.com
Ageless Smart Shade Foundation is a game changer. I finally found a Foundation that is perfect for my aging, rosacea prone skin. The Smart Shade blends perfectly on my skin to give a natural radiant look. Please keep this in stock!
Sheer
1 out of 5 stars
Thumbs down graphic, would not recommend
J - 5 months ago, Verified purchaser
- Skin concern: Aging, Sensitivity, Redness
- Skin tone: Light
- Eye color: Green
- Hair color: Brunette
- Skin type: Dry
I found this product strange. Comes out white then blends to a light tint. This foundation had no coverage. It was like putting on a tinted moisturizer.
Need to go one to two shades lighter
3 out of 5 stars
Thumbs up graphic, would recommend
Lydia - 5 months ago, Verified purchaser
- Skin concern: Dark circles, Puffiness
- Hair color: Blonde
- Eye color: Blue
- Skin type: Dry
- Skin tone: Light
Love the consistency, don’t love the color. I got the color “light” and it is still too dark when I’m self tanned. I guess I could try the lightest color but I can’t imagine it being a big enough difference from light.
Mixed Feelings
3 out of 5 stars
GA Girl - 5 months ago
originally posted on almay.com
I bought the fair to medium and it is way too yellow/orange for my skin tone. I might try the just the fair. The first time it went on too dry, so I put on the second time while my moisturizer was still wet and it did better. I hope the the fair matches better.
This is the best
5 out of 5 stars
Bernadette - 6 months ago
originally posted on almay.com
I have always struggled with matching foundation to my skin tone and this works so perfect I love it!
Why tiny black flecks?
4 out of 5 stars
Kathryn - 6 months ago
originally posted on almay.com
I dearly love this foundation and have been using it for years but with the last couple of tubes there are tiny black flecks all over my face after applying. I've tried shaking the tube prior to application but that doesn't seem to help. What is causing this?
What the heck!
1 out of 5 stars
Betti - 6 months ago
originally posted on almay.com
Just bought this Foundation in the shade 400 beige. Turned my skin a medium to dark brown! Will be returned
Great quality as well
5 out of 5 stars
lavvansmua - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] One of my favorite when I put spice foundation on my face stays long lasting without damage. It’s really good scent as well. It does cover lines too
Almost no coverage
3 out of 5 stars
mel_1_9_8_9 - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was a strange product for me. I'm very fair but this came out of the tube almost white. It did blend out to a better match on my skin, but had almost zero coverage. If you're looking for a very light skin tint this might work for you.
It’s nice to find full coverage easy
5 out of 5 stars
kittykeyb - 9 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The coverage was full matte finish. There’s no real scent to it so that’s a plus. The shade wasn’t off by none it was the perfect shade. The small containers are way to keep in my purse for small touch ups
Not the most ideal match for dry skin
2 out of 5 stars
amatullahc - 9 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Nope. Sorry. It’s gritty and sits on top of the face making it very difficult to blend out. I sometimes still use this product for daily wear but you have to make sure you have the time to blend it out. The packaging is a bit leaky and I wish it came in a pump. It also has a very strong smell in case anyone is sensitive to that.
Very happy
5 out of 5 stars
Thumbs up graphic, would recommend
ME - 9 months ago
- Hair color: Grey
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging
What a surprise! I used to use a L’Oréal foundation that has been widely discontinued so I bought a few different kinds to try. Was not expecting the white out of the bottle, and was pleasantly surprised when it morphed into the perfect shade for my skin. ( I used the Light tone) all the complaints I see here seem to be from the darker tones. Anyway it stays on and covers well. Exactly what I was looking for 👍
Problems with this product
1 out of 5 stars
Jude - 10 months ago
originally posted on almay.com
I bought this the other day without realizing it comes out white like the concealer, which is already a problem. The Light color then turns a sallow yellow and is difficult to distribute; perhaps I should have bought Fair color, but I do not want my skin to look lighter than it already is. I will not buy this again and have wasted my money, as far as I am concerned.
Best foundation
5 out of 5 stars
TahadaLyn - 10 months ago
originally posted on almay.com
I didn't even need powder, first my primer for my redness and the almay and my makeup setting spray that's it, well eyeliner bottom only and mascara and liogloss
Like the light coverage, but it' s too orange..
3 out of 5 stars
rkmom - 10 months ago
originally posted on almay.com
I really like the texture on my face. But, I bought "light to medium" as that 's my winter to summer skin tone and it's too orange! What's the closest (lighter), less orange, shade to try?
Very disappointed
1 out of 5 stars
Emily - 11 months ago
originally posted on almay.com
Turns orange and it’s a light medium shade. The concealer also