$529.99 when purchased online
Target Online store #3991
About this item
Highlights
- WHY APPLE WATCH SERIES 10—Bigger display with up to 30 percent more screen area.² A thinner, lighter, and more comfortable design.² Advanced health and fitness features provide invaluable insights.³ Safety features connect you to help when you need it.⁴ Faster charging gives you 80 percent battery in about 30 minutes.⁵
- ADVANCED HEALTH INSIGHTS—Take an ECG anytime.⁶ Get notifications if you have high or low heart rate or an irregular heart rhythm.⁷ Understand your menstrual cycle and get retrospective ovulation estimates.⁸ See overnight health metrics like heart rate, respiratory rate, and more with the Vitals app.⁹ Track sleep and get notifications if signs of sleep apnea are detected.¹
- A POWERFUL FITNESS PARTNER—Measure all the ways you move with Activity Rings, which are customizable to match your lifestyle. Get advanced metrics for a range of workouts with the Workout app. Track the intensity of your workouts with training load. Use depth and water temperature sensors for your aquatic adventures. And Apple Watch comes with three months of Apple Fitness+ free.¹⁰
- STAY CONNECTED—Send a text, take a call, listen to music and podcasts, use Siri, and get notifications on the go. Apple Watch Series 10 (GPS) works with your iPhone or Wi-Fi to keep you connected.
- INNOVATIVE SAFETY FEATURES—Fall Detection¹¹ and Crash Detection can connect you with emergency services in the event of a hard fall or a severe car crash. Emergency SOS lets you call for help with the press of a button.⁴ Check In automatically notifies a loved one when you’ve arrived at a your destination.¹²
- INCREDIBLE DURABILITY—Crack resistant and IP6X-certified dust resistant. With 50m water resistance.¹³
- CARBON NEUTRAL—Apple Watch Series 10 is carbon neutral when paired with select bands. Learn more about Apple’s commitment to the environment at apple.com/2030.
- SIMPLY COMPATIBLE—It works seamlessly with your Apple devices and services.¹⁴ Unlock your Mac automatically. Get approximate distance and directions to your iPhone with Precision Finding on supported iPhone models.¹⁵ Pay and send money with Apple Pay.
Description
Meet Apple Watch Series 10. A bigger display with more screen area and a thinner, lighter design. Get advanced fitness and health features with Sleep Apnea Notifications,¹ plus faster charging.
Legal
Apple Watch Series 10 requires iPhone Xs or later with iOS 18 or later.
¹As of September 9, 2024, the Sleep Apnea Notification Feature is currently under FDA review and expected to be cleared this month, with availability on Apple Watch Series 9 and later and Apple Watch Ultra 2 this month. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea.
²Compared to previous generations.
³Features subject to change. Some features, applications, and services may not be available in all regions or all languages. See apple.com/watchos/feature-availability for complete list.
⁴Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone.
⁵Charge times are from 0–80% and 0–100% using the included Apple Watch Magnetic Fast Charger to USB-C Cable. Testing conducted by Apple in August 2024 using preproduction Apple Watch Series 10 (GPS) and Apple Watch Series 10 (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software, Apple Watch Magnetic Fast Charger to USB-C Cable (Model A2515), and Apple 20W USB-C Power Adapter (Model A2305). Fast-charge testing conducted with drained Apple Watch units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with region, settings, and environmental factors; actual results will vary.
⁶The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over.
⁷Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib).
⁸The Cycle Tracking app should not be used for birth control or to diagnose a health condition.
⁹The Vitals app is for wellness purposes only and not for medical use.
¹⁰Offer available to new subscribers who purchase an eligible device after September 7, 2022. [Local Pricing]/month after trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchases. This offer is not available if you or your family have previously subscribed to Apple Fitness+. Offer good for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.
¹¹Fall Detection updates are available on Apple Watch Series 4 and later with watchOS 8 and later.
¹²Check In requires watchOS 11 or later for the sender and iOS 17 or later for the recipient. Location sharing is not supported in South Korea and might be unavailable in other regions due to local laws.
¹³Apple Watch Series 10 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch Series 10 should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/en-us/HT205000. Apple Watch Series 10 is rated IP6X dust resistant.
¹⁴watchOS 11 requires an Apple Watch SE (2nd generation), any model of Apple Watch Ultra, or Apple Watch Series 6 or later paired with iPhone Xs or later with iOS 18 or later.
¹⁵Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip.
¹⁶Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions.
Technical specifications
Go to apple.com/watch/compare for complete set.
Legal
Apple Watch Series 10 requires iPhone Xs or later with iOS 18 or later.
¹As of September 9, 2024, the Sleep Apnea Notification Feature is currently under FDA review and expected to be cleared this month, with availability on Apple Watch Series 9 and later and Apple Watch Ultra 2 this month. The feature is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea.
²Compared to previous generations.
³Features subject to change. Some features, applications, and services may not be available in all regions or all languages. See apple.com/watchos/feature-availability for complete list.
⁴Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone.
⁵Charge times are from 0–80% and 0–100% using the included Apple Watch Magnetic Fast Charger to USB-C Cable. Testing conducted by Apple in August 2024 using preproduction Apple Watch Series 10 (GPS) and Apple Watch Series 10 (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software, Apple Watch Magnetic Fast Charger to USB-C Cable (Model A2515), and Apple 20W USB-C Power Adapter (Model A2305). Fast-charge testing conducted with drained Apple Watch units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with region, settings, and environmental factors; actual results will vary.
⁶The ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over.
⁷Irregular rhythm notification requires the latest versions of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib).
⁸The Cycle Tracking app should not be used for birth control or to diagnose a health condition.
⁹The Vitals app is for wellness purposes only and not for medical use.
¹⁰Offer available to new subscribers who purchase an eligible device after September 7, 2022. [Local Pricing]/month after trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchases. This offer is not available if you or your family have previously subscribed to Apple Fitness+. Offer good for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.
¹¹Fall Detection updates are available on Apple Watch Series 4 and later with watchOS 8 and later.
¹²Check In requires watchOS 11 or later for the sender and iOS 17 or later for the recipient. Location sharing is not supported in South Korea and might be unavailable in other regions due to local laws.
¹³Apple Watch Series 10 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch Series 10 should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/en-us/HT205000. Apple Watch Series 10 is rated IP6X dust resistant.
¹⁴watchOS 11 requires an Apple Watch SE (2nd generation), any model of Apple Watch Ultra, or Apple Watch Series 6 or later paired with iPhone Xs or later with iOS 18 or later.
¹⁵Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip.
¹⁶Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions.
Technical specifications
Go to apple.com/watch/compare for complete set.
Features: Purple (band)
Weight: 35.3 Grams
Water Resistance: Water-Resistant
Product Model: Apple Watch Series 10
Electronics Condition: New
Connection Type: No Wired Connection Ports
Material: Watch Band: Nylon
Includes: Charging Cable
Operating System Compatibility: Watch OS
Wireless Technology: Bluetooth, GPS, Wi-Fi
Screen Size: 46 Millimeter
Activities tracked: Climbing, Daily Workout Memory, Custom Activity Tracking, Basketball, Hand Washing
Maximum Battery Charge Life: 18 Hours
Metrics Measured: Sleep Duration, Heart Rate, Heart Rhythm (ECG), Calories Burned, Daily Distance, Active Minutes
Material: Aluminum
Battery: 1 Non-Universal Lithium Ion, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 20, 2024
TCIN: 91122655
UPC: 195949561306
Item Number (DPCI): 057-10-5070
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.42 inches length x 3.07 inches width x 1.34 inches height
Estimated ship weight: 0.562 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Apple Watch Series 10 has received a warm reception from guests, highlighting its sleek design, improved battery life, and enhanced features. Many guests appreciate the larger screen and the watch's lightweight feel, making it comfortable for daily wear. The integration with health tracking and customizable options adds to its appeal. However, some guests have expressed concerns about battery longevity and sound quality during calls, suggesting a mixed experience for a few.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 280 reviews
display: 4.71 out of 5
ease of use: 4.43 out of 5
features: 4.14 out of 5
speed: 4.29 out of 5
value: 3.86 out of 5
72% would recommend
59 recommendations
Apple watch
5 out of 5 stars
Thumbs up graphic, would recommend
Harry Potter - today, Verified purchaser
Fantastic watch Awesome display
BEST UPGRADE!
5 out of 5 stars
Thumbs up graphic, would recommend
Allie - 2 days ago, Verified purchaser
I had the series 6 44mm and upgraded to the series 10 Silver 46mm and it was the best decision. I was hesistant of the size of the 46mm being a girl but it is the perfect size. Buy the series 10, you won't regret it!!
Great deal
5 out of 5 stars
Thumbs up graphic, would recommend
MtryMom - 3 days ago, Verified purchaser
Loved the special price and fast delivery
Product not received
1 out of 5 stars
Thumbs down graphic, would not recommend
LindsK - 7 days ago, Verified purchaser
Can’t rate because never received. Received an open empty box. DO NOT BUY ANY ELECTRONICAS ONLINE. Target did nothing to help and very disappointed after never having any issues with target. Now disputing with red card.
Empty Box
1 out of 5 stars
Thumbs down graphic, would not recommend
Angry - 8 days ago, Verified purchaser
Recived the target box that was supposed to have an apple watch in it. upon opening it and taking out the 2 packages inside, i broke the seal on both boxes only to find out that they were both empty! Called target and they did a investigation only to tell me that the package was sent and received so they consider it a successful delivery and will not reimburse my money spent. Bull! Do not trust any deliveries from target as they do not stand by their products and do not stand up for the customer. They told me I should have got it from the store and not delivered. Jerks.
Unable to charge
1 out of 5 stars
Thumbs down graphic, would not recommend
Nay - 12 days ago
I received this watch as a birthday gift on 3/9/2025. However, when I tried to charge it on 3/20/2025, it wouldn't charge. I returned to Target on 3/23/2025 hoping to exchange it for a working one, but to my surprise, I was told that I could only return it within 14 days. The manager informed me that I needed to contact Apple instead. I was shocked by this response. He mentioned I could call the head office, but that was the store's policy. When I called Target’s customer service, I was told the same thing — it wasn’t Target's problem and I should reach out to Apple directly. So, Target can sell a $400 defective watch with no accountability? SHAME ON YOU, TARGET!!!
New Apple Watch
5 out of 5 stars
Thumbs up graphic, would recommend
MelissaRD - 1 month ago, Verified purchaser
Exactly as expected and Target's sale helps with the price.
Rose gold
5 out of 5 stars
Thumbs up graphic, would recommend
Quin - 1 month ago, Verified purchaser
I love the size and the color
Wouldn't buy this model
1 out of 5 stars
Thumbs down graphic, would not recommend
Targetshopper - 2 months ago, Verified purchaser
Tracking is incorrect
Broke within a month
1 out of 5 stars
Thumbs down graphic, would not recommend
MC529 - 2 months ago, Verified purchaser
I loved the functionality of my Apple Watch, i.e. being able to track my activity, being able to play a sound to fine my iPhone, etc. However within a month a crack developed on the back glass. The wrist detection stopped working. I never dropped it or banged it. I was very careful with handling it. I brought it to the Apple store and was told the repair would not be covered under the limited warranty as it was accidental damage and they charged me $299 to repair it as I didn’t have Apple Care, essentially the cost of a new watch. I enrolled in Apple Care after receiving the watch back. After reading reviews online, it seems Apple Watch 10 is more prone to cracks due to being thinner. If you purchase, be sure to enroll in Apple Care right away. What a scam - shoddy product that does not even last 1 month of normal wear, forcing people to pay additionally for a care plan.
Wjat happened to the package???
5 out of 5 stars
Thumbs up graphic, would recommend
unhappy customer - 2 months ago, Verified purchaser
Watch arrived and loved it! Disliked: The packaged arrived opened with contents just lying inside. When we saw it on the porch we feared the watch was missing but it was still inside. Don’t know why the package was cut open and contents exposed?? Who opened and why? When you order something that expensive you expect to have the item safely delivered with appropriate package intact!!
Bad quality
1 out of 5 stars
Thumbs down graphic, would not recommend
Target guest - 2 months ago, Verified purchaser
The battery seems to be not original it gets discharged in a single day. Not a good quality. The battery should last at least for 3-4 days in a single charge.
Larger Screen, Fast Processor
5 out of 5 stars
Thumbs up graphic, would recommend
Felisdomesticus - 2 months ago, Verified purchaser
I like the larger screen, the speed in its processing too. The denim blue silicone watch band is also great. Genuine Apple Watch bands fit my small wrist better because of the way they fasten. Happy with my purchase & loved fact I could save 5% using my circle card to purchase this
Apple watch Series 10
3 out of 5 stars
Thumbs down graphic, would not recommend
Series 10 - 2 months ago, Verified purchaser
The box came very messi and dirty and had a lot of scratches on it. I thought since its new and for that price it would come in a better condition.
Apple Watch Series 10
5 out of 5 stars
Thumbs up graphic, would recommend
Denise - 2 months ago, Verified purchaser
Purchased as a gift for teenager. Very well received. Classy look.
series 10 Apple watch
5 out of 5 stars
Thumbs up graphic, would recommend
headline - 3 months ago, Verified purchaser
The cellular watch is the way to go, all the features and no draw backs
Apple watch
5 out of 5 stars
Thumbs up graphic, would recommend
Apple watch - 3 months ago, Verified purchaser
I bought this for my daughter for Christmas. She absolutely love it and all of the options that come on the watch.
So awsome
5 out of 5 stars
Shark detect pro - 3 months ago, Verified purchaser
The battery life is so much better than the Se 2nd gen.and display is flawless
Fake Apple watch from target
1 out of 5 stars
Thumbs down graphic, would not recommend
Eva - 3 months ago, Verified purchaser
Fake product !!!!!!!!!! DO NOT buy!!!!! They can’t do anything about it!!!!!!
Good Job
5 out of 5 stars
Thumbs up graphic, would recommend
PeeWee - 3 months ago, Verified purchaser
I like the bigger screen and the advanced OS. My last apple watch was series 7 I believe. So I noticed improvements.