$8.19 when purchased online
Target Online store #3991
About this item
Highlights
- This ultra-hydrating shampoo nourishes the scalp and adds moisture to dry, damaged hair
- Made with natural oat and almond milk, this shampoo softens hair while hydrating and nourishing strands
- Free from sulfates, parabens and dyes, this moisturizing shampoo gently nourishes your scalp to enhance your hair’s natural beauty
- Known for bringing the soothing and healing properties of nature to skin care, Aveeno now also offers nourishing care for your scalp and hair
- Soothe the scalp and nourish hair with clinically proven formulas from the Aveeno Scalp Soothing Haircare Collection
- Apply oat milk shampoo to wet hair, massage into a lather through to ends & rinse thoroughly
Description
Hydrate and nourish your dry, damaged hair with Aveeno Oat Milk Blend Shampoo. This hydrating shampoo helps promote a healthy scalp while adding moisture and softening hair. Great for dry, damaged hair, the oat milk formula leaves hair feeling soft and naturally nourished.
Part of the Aveeno Scalp Soothing Haircare Collection, this shampoo contains oat as the first ingredient, which is known for its soothing and moisturizing properties. All Aveeno hair care products are made with balanced blends of wholesome ingredients and are free from sulfates, parabens and dyes.
Aveeno is known for bringing the soothing and healing properties of nature to skin care and now offers nourishing care for your scalp and hair. We’re not only mindful of what goes into our formulations, but also of our impact on the world around us.
To use, simply apply shampoo generously to wet hair, massage into a lather through to the ends, and then rinse the hair thoroughly. For best results, follow with Aveeno Oat Milk Blend Conditioner for the optimal hair-moisturizing routine.
Part of the Aveeno Scalp Soothing Haircare Collection, this shampoo contains oat as the first ingredient, which is known for its soothing and moisturizing properties. All Aveeno hair care products are made with balanced blends of wholesome ingredients and are free from sulfates, parabens and dyes.
Aveeno is known for bringing the soothing and healing properties of nature to skin care and now offers nourishing care for your scalp and hair. We’re not only mindful of what goes into our formulations, but also of our impact on the world around us.
To use, simply apply shampoo generously to wet hair, massage into a lather through to the ends, and then rinse the hair thoroughly. For best results, follow with Aveeno Oat Milk Blend Conditioner for the optimal hair-moisturizing routine.
Scent: Oatmeal
Hair Type: Dry, All Hair Types
Health Facts: Paraben-Free, Dye-Free, Sodium Lauryl Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing
Net weight: 12 fl oz (US)
TCIN: 75563408
UPC: 052800673007
Item Number (DPCI): 063-00-1536
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
colloidal oatmeal extract, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycol distearate, hydrolyzed milk protein, prunus amygdalus dulcis (sweet almond) seed extract, peg-7 amodimethicone, polyquaternium-22, polyquaternium-39, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, acrylates/c10-30 alkyl acrylate crosspolymer, laureth-4, sodium hydrolyzed potato starch dodecenylsuccinate, linoleamidopropyl pg-dimonium chloride phosphate, propylene glycol, citric acid, sodium citrate, hexylene glycol, sodium hydroxide, sodium benzoate, fragrance (parfum).
Shipping details
Estimated ship dimensions: 7.2 inches length x 3.5 inches width x 1.4 inches height
Estimated ship weight: 0.8818 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this safe for color treated hair?
submitted by NDmom - 2 years ago
A: Great question! This shampoo is designed for all hair types.
submitted byJohnson & Johnson - 2 years agoBrand expert
Q: does this cause gray hair to yellow
submitted by Mafu - 2 years ago
A: Hello Mafu, we wouldn't expect this shampoo to cause your gray hair to yellow. If you happen to run into any issues please feel free to contact us directly.
submitted byJohnson & Johnson - 2 years agoBrand expertA: Hey Mafu, The Aveeno Scalp Soothing Oat Milk Blend Shampoo is a nourishing sulfate-free shampoo helps to promote a healthy scalp environment for all hair types. It should not cause gray hair to yellow. However, If your natural grays are prone to turn yellow, I would recommend using a purple shampoo as a treatment. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Is this product tested on animals?
submitted by Jules - 3 years ago
A: We do not conduct animal testing in the research or development of our cosmetic products! We believe that our cosmetic products can be validated as safe and effective without compromising animal welfare <3 Find out more about our commitment to safety here: https://www.safetyandcarecommitment.com/commitment
submitted byJohnson & Johnson - 3 years agoBrand expertA: Hello JulesinPA! The Aveeno Scalp Soothing Oat Milk Blend Shampoo is cruelty free, we hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: Is this actually majority colloidal oat (as claimed in the ingredient list)? There’s more oat extract than water?
submitted by Luci - 3 months ago
A: Hello! Thank you for choosing our product. To answer your question, in the case of the Aveeno Scalp Soothing Oat Milk Blend Shampoo, the first ingredient is typically water (aqua), followed by oat extract or oat milk (depending on the specific formulation), and other ingredients like surfactants or preservatives. The oat extract is usually there for its soothing and moisturizing benefits but may not necessarily make up the majority of the formula in terms of weight.
submitted byJohnson & Johnson - 3 months agoBrand expert
Q: If I use this everyday should I double shampoo my hair or just shampoo once?
submitted by Emma - 3 months ago
A: Hello! Thank you for choosing our product. To answer your question, if you're using the Aveeno Scalp Soothing Oat Milk Blend Shampoo every day, you typically only need to shampoo once. The shampoo is designed to cleanse your hair without stripping it, and unless you have heavy buildup from styling products or oils, double shampooing isn't necessary. Over-shampooing can sometimes lead to dryness, especially if your scalp is sensitive or prone to irritation.
submitted byJohnson & Johnson - 3 months agoBrand expert
Q: Can this product be used on a baby’s head for cradle cap removal
submitted by Kgrover13 - 5 months ago
A: This hydrating shampoo helps promote a healthy scalp while adding moisture and softening hair. Great for dry, damaged hair, the oat milk formula leaves hair feeling soft and naturally nourished.
submitted byJohnson & Johnson - 5 months agoBrand expert
Q: What is the PH balance of this shampoo?
submitted by Kimchi - 1 year ago
A: The Ph range of this shampoo is 4.0-4.8!
submitted byJohnson & Johnson - 1 year agoBrand expert
Q: What scent is used in this shampoo? I prefer unscented products because of allergies to many scents.
submitted by MinnesotaReader - 2 years ago
A: Hello, our Aveeno Oat Milk Blend Shampoo does contain a fragrance.
submitted byJohnson & Johnson - 2 years agoBrand expert
Q: is this hypoallergenic?
submitted by Jasmine - 2 years ago
A: Great question! This product is not marketed as hypoallergenic.
submitted byJohnson & Johnson - 1 year agoBrand expert
Q: Is this shampoo and conditioner noncomedogenic?
submitted by Lilly - 4 years ago
A: We wouldn't expect our Oat Milk Shampoo to clog your pores. Let us know if you have any other questions!
submitted byJohnson & Johnson - 4 years agoBrand expert
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4.0 out of 5 stars with 657 reviews
effectiveness: 3.59 out of 5
quality: 3.59 out of 5
value: 3.65 out of 5
57% would recommend
69 recommendations
Like it
5 out of 5 stars
GKC - 25 days ago, Verified purchaser
Have been using for a while now, good
Daily hair wash for people with super oily hair
5 out of 5 stars
cherilink_7190 - 2 months ago
originally posted on influenster.com
I tried the conditioner first and I’m so impressed with it because the oatmeal fixes my oily hair problem. I have to wash my hair everyday and this shampoo helps me balance the oil production. It keeps my scalp moisturizing but not overly oily.
New Scent - Very Strong
2 out of 5 stars
samichael05 - 2 months ago
originally posted on aveeno.com
I did not like the scent of this shampoo. I missed Aveeno Active Naturals Pure Renewal Shampoo and Conditioner. It worked so well for my hair and had a mild scent.
Good stuff
5 out of 5 stars
Thumbs up graphic, would recommend
testing123 - 4 months ago, Verified purchaser
Love how this stuff smells and how it makes my hair feel
Excellent products!
5 out of 5 stars
Abi19 - 5 months ago
originally posted on aveeno.com
I love this shampoo. I went through horrible dry hair that lasted for months and this shampoo along with its conditioner restored my hair in less than a week! I wouldn't I would change this shampoo for anything! I also used the Almond Oil Shampoo but they discontinued it, that was also very good My respects to Aveeno (I also recommend their creams😉)
Amazing product!
5 out of 5 stars
denisek133 - 6 months ago
originally posted on influenster.com
I've used this shampoo for several years now and I wouldn't use anything different! It leaves my hair smelling so amazing, feeling super clean and I don't have to wash my hair as often as I use to. Their new modern design is simple but sleek. Love this product!
Strong smell
3 out of 5 stars
Thumbs down graphic, would not recommend
Jess - 7 months ago
Very strong flowery smell. Shampoo seems good but the scent to overpowering.
Soothing
5 out of 5 stars
Thumbs up graphic, would recommend
JM - 7 months ago, Verified purchaser
The Aveeno shampoo is great! I use it for my child. It smells like oats and light scented. It likes your hair soft and lively.
Smells great
5 out of 5 stars
Thumbs up graphic, would recommend
K - 7 months ago, Verified purchaser
Love the smell of this shampoo
Get it!
5 out of 5 stars
Thumbs up graphic, would recommend
- 7 months ago, Verified purchaser
Perfect! Left my hair super shiny and soft. I think I found my new HG!
Have been using for 5 years
5 out of 5 stars
lisal646 - 7 months ago
originally posted on influenster.com
I have been using the Aveeno oat milk shampoo for 5 years, sometimes I try other brands but always came back to it. The scent is great, not too strong. And it cleans really well, keeps my hair clean for a long time, and no itchy feeling like other shampoo. My hair is neutral/combination, straight normal hair.
Bring back Nourish+ Shine and Nourish+ Moisturize
5 out of 5 stars
JR1234 - 10 months ago
originally posted on aveeno.com
The new shampoos compared to Aveenos previous haircare line is subpar. Bring back the Nourish+ line!!!!!!!
Can’t go wrong with Aveeno
5 out of 5 stars
chelseatou - 10 months ago
originally posted on influenster.com
I love this shampoo currently. I switch often but this is my favorite. The scent is amazing and not overbearing. The product is light weight but still gives you a great wash but when you scrub your scalp. I love the look and it’s such a great product at a low cost!!
Good buy
5 out of 5 stars
Thumbs up graphic, would recommend
Momtrovert - 1 year ago, Verified purchaser
Best smell, hair feels great and the price is perfect.
New go to
5 out of 5 stars
Thumbs up graphic, would recommend
Dee98 - 1 year ago, Verified purchaser
Smells amazing and feels good in hair.
Shiny hair but not a good cleanse
2 out of 5 stars
Thumbs down graphic, would not recommend
Hs - 1 year ago
Mixed experience with the Aveeno Scalp Soothing Shampoo but overally did not work as a good shampoo. Used it for months before realizing it was causing a lot of buildup on the scalp which was leading to red patches along the hairline, flakes, and overall scalp itchiness. The shampoo leaves the hair shiny and soft but only for a day before it was weighed down and oily. This didn't work as an effective scalp cleanser, which is ultimately the purpose of a shampoo.
Doesn’t do much
2 out of 5 stars
Colorado - 1 year ago, Verified purchaser
Doesn't seem to provide much relief for itchy scalp c
Why Sodium Hydroxide??
3 out of 5 stars
Thumbs down graphic, would not recommend
Just get it - 1 year ago
Just letting y'all know, it contains SODIUM HYDROXIDE, which is non-organic and can cause eye and hair irritation. It's considered "safe" in small amounts, but who knows how much is used and why it's even added into any skincare/shampoo products at all. Another FYI, it's in all/majority of Aveeno products. I'm pretty sure there are other products that are also bad within the ingredients, but that one caught my attention. It caused itchiness and made my scalp dry. So, that means I got quite the amount of clogged pores and acne on my scalp. The only good thing about it was the nice light yet calming scent. I wouldn't purchase anything Aveeno again.
Not the best for daily use
3 out of 5 stars
Thumbs down graphic, would not recommend
princess - 1 year ago, Verified purchaser
Okay I have fine, straight hair and this shampoo does clean my hair well I usually get little white flakes on my scalp but even though it says daily I wouldn’t recommend doing that. I’ve noticed that it because it cleans well it dries out my hair, if I use it too often. So I now use this shampoo like once a week to clarify my scalp
Aveeno effectiveness
5 out of 5 stars
Thumbs up graphic, would recommend
Aveeno - 1 year ago, Verified purchaser
I can truly say this shampoo has helped my hair not to fall off. It really work!