Be the Best at What Matters Most - by Joe Calloway (Hardcover)

Book Synopsis

Be the Best at What Matters Most is about the one essential strategy for business leaders, entrepreneurs, owners, managers and those who want to be one. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate "wow" factors of high quality performance, consistency and relentless improvement.

• Thought provoking questions, activities, and action steps are built into every section of the book
• Author Joe Calloway, an International Speakers Hall of Fame inductee, has been a popular business speaker for thirty years and worked with hundreds of companies to help them create and sustain success

Be the Best at What Matters Most will help you and your team focus on taking the actions that maximize results, growth, and profit.

From the Back Cover

What if you, your team, or your entire organization had absolute clarity about what was most important, and that's where all of your energy was focused? Imagine the force multiplier of that kind of shared sense of direction, purpose, and priorities.

Be the Best at What Matters Most reveals the one essential strategy for business leaders, entrepreneurs, and those who aspire to lead. Simplify the way you think about your business. Success isn't about doing everything, it's about doing the most important things.

In a tough market, it's tempting to look for shortcuts. Reality check: There aren't any shortcuts. Be the Best at What Matters Most teaches that the way to create results, growth, and profit is to be so good at the basics that you are cutting edge. What an audacious idea--outperform your competition on those things that create real value for your customer. Through real-world examples, engaging activities, and thought-provoking guidance, this book shows you how to:

• Constantly improve on just a few things that create the greatest value for the customer
• Clarify expectations and build a culture around quality
• Replace random acts of "wow" with consistently excellent service
• Identify the areas of your business that have become too complicated and simplify them
• Discover what motivates your employees and colleagues most

Instill in yourself and your team a shared sense of direction, purpose, and priorities by focusing on the most important things for your company's success. Be the Best at What Matters Most helps you clarify and simplify, and when you can do that, you can move mountains.

About the Author

JOE CALLOWAY is a leading performance expert who has helped hundreds of companies and entrepreneurs create and sustain success through his unique interactive keynote presentations that challenge people to take action on what matters most in their businesses. Joe has published five books, including Becoming a Category of One and Indispensable.