EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Beauty by Earth Self Tanner Tanning Lotion. 7.5oz

Beauty by Earth Self Tanner Tanning Lotion. 7.5oz - 2 of 4Beauty by Earth Self Tanner Tanning Lotion. 7.5oz - 3 of 4Beauty by Earth Self Tanner Tanning Lotion. 7.5oz - 4 of 4
Beauty by Earth Self Tanner Tanning Lotion. 7.5oz - 1 of 4
$35.99 when purchased online
Target Online store #3991

About this item

Highlights

  • NATURAL COLOR, NO ORANGE: Our sunless tanning lotion is in 2 shades, so if you are fair skinned stick with the fair to medium, & if you have olive undertones/base tan, stick with medium to dark self tanner lotion.
  • EVERYTHING YOU NEED FOR A PERFECT SELF TAN: Our comes with our natural & organic self tanner, self tanner mitt, exfoliating glove and an application mitt for face tanner. The tanning mit can be used with self tanning mousse or spray tan also.
  • CLEAN INGREDIENTS, FAST RESULTS: No dyes, but hydrating clean ingredients with DHA for the perfect tan that develops in 4-6 hours. Our best self tanners have been our gradual tanning lotion and tanning foam, with hydrating ingredients.
  • TRY ALL OF OUR SUNLESS TANNING PRODUCTS: We offer clean face self tanner lotion, face tanning drops, tanning spray for body, self tanner face mist, self tanner mousse, self tanner spray, self tanning drops & just about every format you can imagine.
  • LOVE IT OR LET US KNOW: We are sure you will be happy to ditch tanning in the sun and skipping the sun damage. Your satisfaction is our promise to you.

Description

The Most Beautiful Thing You Can Wear is Confidence. Kick pale, pasty skin to the curb and greet the world with confidence with the best self tanner out there. You will be loving this safe, natural tan. Better than a foam, mousse or spray, our vegan, cruelty-free tanning lotion has the added bonus of never costing you your health or your integrity and it never looks fake.What makes our sunless tanner the quickest way to a brand new you It starts with carefully chosen ingredients. We collect high quality, nourishing ingredients from around the world to create a tanner that gives natural color without exposing your body to anything harmful. Ingredients like organic shea butter, organic green tea extract, and organic coconut oil care for your skin while supporting a streak-free sunless tan. Add color gradually, one application at a time to build a glow that will make everyone wonder when you had time to take a trip to where it's sunny.
Scent: Vanilla
Health Facts: Contains Aloe
Product Form: Lotion
Beauty Purpose: Sunless Tanning
Sustainability Claims: Cruelty-Free
Package Quantity: 1
TCIN: 84752382
UPC: 810061950295
Origin: Made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.31 inches length x 2.31 inches width x 7.69 inches height
Estimated ship weight: 9 pounds
item ships from third party seller: Beauty by Earth

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Do you need to exfoliate before using this product. First time user.

submitted by Kay - 21 days ago
  • A: Hi! Thank you for reaching out! Yes! Here are some helpful self tanner tips! NO heavy soaps, PH Balancers, oil based moisturizers, perfumes, and even exfoliant residue. These act as a skin barrier and can block the tanner from working properly. Always make sure you do your Self Tanner prep before applying! Shower, shave, exfoliate, apply moisturizer & then apply self tanner! Make sure you don't glob it on and do thick layers - thats how you get streaks! - It's not the product. Apply a nice thin layer using circular sweeping motions. Making sure to cover the area. Apply very lightly and blend well on your wrists, ankles, and hands. Always wash hands thoroughly as our tanners are white and go on clear. If the color development, is not much or you want to go darker, you would apply a 2nd layer the next day. Or shade up! If the color development is any sort of orangey - that means the shade is too dark for you and need to shade down. Hope this helps! Please let me know if there is anything else I can assist you with.

    submitted byBeauty by Earth - 9 days ago
    Brand expert

Q: How long will the tan last and how long will the bottle last (about how many tans will I get out of the bottle)? Thanks

submitted by M - 2 months ago
  • A: Thank you for reaching out! We find that reapplying every 4-7 days is best for maintaining color. It really just depends on the development you are wanting to achieve and maintain. You should be able to get 10-12 full body application from 1 tube/bottle. Hope this helps!

    submitted byBeauty by Earth - 2 months ago
    Brand expert

Q: How often can / should I apply for a vacation coming up? :)

submitted by Bmichele - 2 months ago
  • A: Thank you for reaching out! We find that reapplying every 4-7 days is best for maintaining color. It really just depends on the development you are wanting to achieve and maintain. Hope this helps!

    submitted byBeauty by Earth - 2 months ago
    Brand expert

Q: Does this tanning lotion stain clothes or sheets? I’ve been wanting to try this but I’ve tried other tanning lotions that claim the same and actually do stain.

submitted by SDG - 3 months ago
  • A: Thank you for reaching out! As we are a dye free brand - the active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It works with the bodies natural pigmentation of the outermost skin layer, the strateum corneum to produce a brown color, or tan. It takes about 5-10 min to dry. It takes about 6-8 hours for full development. You would not want to wash it, shower, sweat or go swimming during that timeframe. If you are sweating or whipping with a freshly applied self tanner on during the 6-8 hour development period then some product transfer can happen as the active ingredient is still working. Or if the skin isn't exfoliated prior to application then there could be dead skin cells rubbing off. Most prefer to apply their at night so it fully develops while you sleep. Hope this helps!

    submitted byBeauty by Earth - 3 months ago
    Brand expert

Q: I use sunscreen on my face every day. Would you put sunscreen on after or before you apply the self tanner? Or, can you not use sunscreen with this product?

submitted by AHB - 9 months ago
  • A: Hi! You would definitely apply the sunscreen last after you have allowed the self tanner 5-10 minutes to fully absorb into the skin. Hope this helps! Please let me know if there is anything else I can assist you with.

    submitted byBeauty by Earth - 9 months ago
    Brand expert

Q: I have chemical and fragrence sensitivities. Does this have an odor or do you have fragrence free?

submitted by Pamela - 9 months ago
  • A: Our is as clean as we can get it; free from sulfates, parabens, phthalates, synthetic dyes, synthetic fragrances, triclosan, petroleum and gluten. It does have a scent from the coconut oil. The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It works with the bodies natural pigmentation of the outermost skin layer, the strateum corneum to produce a brown color, or tan. All self tanners will have some sort of after smell due to the DHA working with your bodies skin and smell. Hope this helps!

    submitted byBeauty by Earth - 9 months ago
    Brand expert

Q: Will this stay on after a shower or go away and have to reapply every time? In summer I swim and showers are a must I know a lot shower off and streak. I hike and bike a lot.

submitted by Cheri2057 - 1 year ago
  • A: Thank you for reaching out! We dont use dyes so there is nothing that would transfer as far as the product goes. If the skin isn't exfoliated prior to application then there could be dead skin cells rubbing off. The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It works with the bodies natural pigmentation of the outermost skin layer, the strateum corneum to produce a brown color, or tan. As it absorbs into the skin, it will fade over time. Hope this helps!

    submitted byBeauty by Earth - 1 year ago
    Brand expert

Q: is it safe for use on face?

submitted by Abstir - 2 years ago
  • A: Yes, you can use this one your face or body! Our face self tanner is formulated for specially for the needs of the face and is non-comedogenic, has a slightly lower amount of DHA, and doesn't contain coconut oil. For skin prone to breakouts, coconut oil can be too heavy, hence our removing it from our face self tanner formula. The face formula also tends to feel a bit lighter than the body tanner. If you have sensitive or acne-prone skin, we highly recommend trying the face self tanner for your face.

    submitted byBeauty by Earth - 2 years ago
    Brand expert

Q: Can you apply this tanner with your hands?

submitted by mariah - 2 years ago
  • A: You most certainly can, but it would not be a good idea! Next time you have an almost empty bottle, (this applies to the mousse form), unscrew the nozzle and have a look inside. Watered down sludge. willstainbad

    submitted byVintageVixenOG - 2 years ago

Q: Hi, is this a clean chemical free product, safe for pregnancy?

submitted by Naomi - 3 years ago
  • A: Very good question! Yes, it is safe during pregnancy as the product ingredients are natural - our DHA is derived from Sugar Beets and over 80% organic. We have had many pregnant customers use it without any issues.
 However, we always recommend bringing up any concerns you have to your physician or midwife to check out and give the final okay for you to use.

    submitted byBeauty by Earth - 3 years ago
    Brand expert

Related Categories

4.5 out of 5 stars with 58 reviews
blends in easily: 4.64 out of 5
effectiveness: 4.56 out of 5
quality: 4.48 out of 5
value: 4.4 out of 5
88% would recommend
17 recommendations

Nice tanner

4 out of 5 stars
Thumbs up graphic, would recommend
missnormm77 - 19 days ago, Verified purchaser
This tanner has a nice smell. It blends easily and produces a nice natural looking color. The only down side is that it's difficult to tell where you've put it as it's a white lotion that disappears as you rub it in. I've ended up with some streaking and uneveness that I had to go back and try to even out.
blends in easily: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?

Doesn't stain white sheets!

5 out of 5 stars
Thumbs up graphic, would recommend
Sehbrown - 8 months ago, Verified purchaser
This is the only tanning lotion I’ve bought that I can put on before bed and wake up the next morning and my sheets won’t have orange stains! It’s because it doesn’t have bronzer in it. Just make sure you apply evenly and rub it in well to avoid any streaks or missed spots since you won’t see it go on.
blends in easily: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
4 guests found this review helpful. Did you?

The best tanner!!

5 out of 5 stars
Thumbs up graphic, would recommend
Jstar - 10 months ago, Verified purchaser
The best! I have very sensitive skin and this tanner didn’t irritate me at all. In fact my skin felt moisturized afterwards. I purchased the light to medium shade and the tan turned out beautiful. I used this for 4 days prior to a wedding I was attending and my tan lasted the entire wedding weekend.
quality: 5 out of 5
blends in easily: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
3 guests found this review helpful. Did you?

Broke out in hives

1 out of 5 stars
Thumbs down graphic, would not recommend
Jreed08 - 11 months ago, Verified purchaser
I typically use Bondi Sans which is far superior but not as comedogenic. This product was super white and thick and slow to rub in. I went easy on my ankles and still ended up looking very orange. The main reason I won’t be using this again is the body wide rash I got. It was worst on my forearms, and even after showering 2x I still have a lingering rash on my torso.
quality: 3 out of 5
effectiveness: 4 out of 5
value: 1 out of 5
blends in easily: 2 out of 5
1 guest found this review helpful. Did you?

Good selftanner

4 out of 5 stars
Thumbs up graphic, would recommend
Rdsm - 1 year ago, Verified purchaser
This self tanner is at a good consistency to spread evenly and a little goes a long way. The smell is better than others.
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
blends in easily: 5 out of 5
Did you find this review helpful?

Love this self tanner lotion!

5 out of 5 stars
Thumbs up graphic, would recommend
Anonymous - 1 year ago, Verified purchaser
This is a great and healthy option for a self tanner! The shade medium worked wonderful for me. It blends in nicely, smells good, and leaves no streaks or orange tones. I recommend going with the one best for your natural skin tone! Couldn’t recommend a better clean and healthy option. It leaves a subtle sun kissed glow and looks natural!
effectiveness: 5 out of 5
value: 5 out of 5
blends in easily: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Must have!

5 out of 5 stars
Thumbs up graphic, would recommend
esinz - 2 years ago
Such a great, clean self tanner! Love the results.
quality: 5 out of 5
blends in easily: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Disappointed

1 out of 5 stars
Thumbs down graphic, would not recommend
_mel - 2 years ago, Verified purchaser
I followed the directions to a t and the application truly made no difference. i waited the 8 hours and reapplied again, there was a slight color but very minimal. I will try again in a few days, maybe I didn't exfoliate enough ? idk :(
blends in easily: 5 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Amazing product

5 out of 5 stars
Megan Karasek - 2 years ago
Smells good, quick to dry, doesn’t have the normal nasty tanner smell like your skin is baking. Very even too!
Did you find this review helpful?

Great color

4 out of 5 stars
Megan - 2 years ago
What I love about this product is that it tans so nicely and the color is really nice. What I don’t love is that you rub it on your skin and it comes out white like lotion but then after about a few hours it starts to turn tan. I wish it came out tan color so I could see where I have rub it on. I love this product.
Did you find this review helpful?

Looks like I’ve been in the sun!!!

5 out of 5 stars
LP - 2 years ago
Easy to apply. Leaves you looking naturally sun kissed. Doesn’t rub off on clothes. Has lasted a week so far. Doesn’t gather in wrinkles and folds of skin. Recommended by environmental working group for safety. No odor. Feel good about healthy self tanning
Did you find this review helpful?

Great cleaner option

5 out of 5 stars
Thumbs up graphic, would recommend
TiffanyJ - 2 years ago
Love this self tanner as a cleaner option. A little goes a long way with this product. Smell disappears quickly, I like to put it on overnight.
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
blends in easily: 5 out of 5
Did you find this review helpful?

Four Stars

4 out of 5 stars
- 2 years ago
The previous generation of this product was easier to apply.
Did you find this review helpful?

New favorite

5 out of 5 stars
Brittan - 2 years ago
Ok... So I'm an expert at Sunless tanning and have almost literally tried them all. I didn't think this one would impress me because no matter what brand I've tried, I ALWAYS go back to L'Oreal Sublime Bronze bc it continues to outdo the rest, even the really $$$$ ones I've tried.Buuuuuut I think I've finally been converted away from L'Oreal. This stuff is awesome. Best color I've ever had (most natural) and its nice and thick so a little goes a long way. It's sunscreen consistency so at first I thought it would be hard to rub in but the white color faded really quickly. I expect the tube to last me a good long while. It made my skin so soft, too! I will definitely be buying again. L'Oreal dries my skin and has that weird glitter, so being moisturized and not sparkly from this stuff is a major upgrade. Yay!
Did you find this review helpful?

Not as good as I hoped.

3 out of 5 stars
JuliK - 2 years ago
Did not go on as evenly as I hoped it would. Still had streaks and orange color.
Did you find this review helpful?

After trying this amazing self tanner I saved so much money

5 out of 5 stars
Bar - 3 years ago
I used to get spray tans all summer . After trying this amazing self tanner I saved so much money .It's little thick so it's a work out to blend it in and also left my hand orange few times . I'll start using the special glove but color looks great and no stricks at all , not leaving brown stains on my clothes or sheets and definitely not getting me orange , just healthy tan glow . Love it !
Did you find this review helpful?

Good stuff

5 out of 5 stars
misha C - 3 years ago
I love this product! It doesn't streak or smell awful like other self tanners. Plus I love the color it makes my skin and I can use it on my face without breaking out. And it wears off evenly too!
Did you find this review helpful?

Goes on like a thick cream

5 out of 5 stars
Jcreech - 3 years ago
Love love love this product. You can see its color white as you rub in so you can see how well you cover your skin. The tone is very natural looking and lasts about 5 days. No orange. No bad odor but you do smell it a little bit. I get compliments on my tan and no one knows it's not real.
Did you find this review helpful?

Great product produces great natural tan.

5 out of 5 stars
JR - 3 years ago
Incredible real natural tanned skin after the first application. Received many compliments from friends
Did you find this review helpful?

Does not rub off when sweating!

5 out of 5 stars
Mariah - 3 years ago
I have very sensitive skin and this does not break me out, I even use it to tan my face. I also go to the gym and always sweat a lot, with that being said it does streak or rub off on my clothes! I think it works best if you shave first then exfoliate your whole body, then put on the tanner using the mit, you should do it before going to bed so that it has enough time to soak into your skin and take a shower once you wake up.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy