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Behavioral Data Analysis with R and Python - by Florent Buisson (Paperback)

Behavioral Data Analysis with R and Python - by  Florent Buisson (Paperback) - 1 of 1
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About this item

Highlights

  • Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis.
  • About the Author: Florent Buisson is a behavioral economist with 10 years of experience in business, analytics, and behavioral science.
  • 358 Pages
  • Business + Money Management, Consumer Behavior

Description



About the Book



"Written ... for data scientists, business analysts, and behavioral scientists"--Back cover.



Book Synopsis



Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.

Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, this practical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.

  • Understand the specifics of behavioral data
  • Explore the differences between measurement and prediction
  • Learn how to clean and prepare behavioral data
  • Design and analyze experiments to drive optimal business decisions
  • Use behavioral data to understand and measure cause and effect
  • Segment customers in a transparent and insightful way



About the Author



Florent Buisson is a behavioral economist with 10 years of experience in business, analytics, and behavioral science. He most recently started and led for four years the behavioral science team of Allstate Insurance Company.

Florent has published academic articles in journals such as the peer-reviewed Journal of Real Estate Research. He holds a Master's degree in econometrics as well as a Ph.D. in behavioral economics from the Sorbonne University in Paris.

Dimensions (Overall): 9.19 Inches (H) x 7.0 Inches (W) x .75 Inches (D)
Weight: 1.26 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 358
Genre: Business + Money Management
Sub-Genre: Consumer Behavior
Publisher: O'Reilly Media
Format: Paperback
Author: Florent Buisson
Language: English
Street Date: July 20, 2021
TCIN: 94455148
UPC: 9781492061373
Item Number (DPCI): 247-22-5856
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.75 inches length x 7 inches width x 9.19 inches height
Estimated ship weight: 1.26 pounds
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