$36.00 when purchased online
Target Online store #3991
About this item
Highlights
- Award-winning, iconic bronzer
- Silky-soft powder bronzer with a matte finish
- Soft, blendable formula
- Available in 4 shades: Hoola, Hoola Lite, Hoola Toasted & Hoola Caramel
Description
WHY WE LOVE IT:
The bronzer that started it all...
Benefit’s bestselling powder bronzer instantly warms up your complexion & gives a classic matte finish. All 4 shades feature the same soft, blendable formula that made the original Hoola a cult fave. Hoola-la!
TIPS & TRICKS:
Believe this bronze!
Sweep onto cheeks or all over face for a bronzed, natural-looking glow.
BEAUTY TIP:
Pairs perfectly with Benefit’s Multitasking Cheek Brush (sold separately)!
Disclaimer: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
The bronzer that started it all...
Benefit’s bestselling powder bronzer instantly warms up your complexion & gives a classic matte finish. All 4 shades feature the same soft, blendable formula that made the original Hoola a cult fave. Hoola-la!
TIPS & TRICKS:
Believe this bronze!
Sweep onto cheeks or all over face for a bronzed, natural-looking glow.
BEAUTY TIP:
Pairs perfectly with Benefit’s Multitasking Cheek Brush (sold separately)!
Disclaimer: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: All Ages
Color Palette: Medium Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Skin Tone: All Skin Tones
Beauty Purpose: Contouring, Defining
Net weight: .28 Ounces
Street Date: May 26, 2022
TCIN: 85803638
UPC: 602004138729
Item Number (DPCI): 342-02-4100
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
talc, iron oxides (c177491, ci 77492, ci 77499), zinc stearate, ethylhexyl palmitate, titanium dioxide (ci 77891), dimethicone, manganeseviolet (ci77742), methylparaben, sodium dehydroacetate, boron nitride, propylparaben, butylparaben.
Shipping details
Estimated ship dimensions: 2.32 inches length x 2.32 inches width x 0.73 inches height
Estimated ship weight: 0.28 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$15.00
Free makeup bag with Benefit Cosmetics makeup purchase
3.7 out of 5 stars with 14 ratings
Summary of reviews
This bronzer is praised for its natural look, versatility across seasons, and ease of use. Guests appreciate its matte finish and travel-friendly size. However, some are disappointed with recent changes in packaging, reduced product quantity, and the removal of the brush. The bronzer is noted for its buildable coverage and suitability for various skin tones, though some find it too orange or patchy.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3388 reviews
60% would recommend
10 recommendations
Used
1 out of 5 stars
Thumbs down graphic, would not recommend
Raquelle - 10 days ago, Verified purchaser
This is a used item and they won’t give money back
Definitely recommend
5 out of 5 stars
Charlene - 24 days ago
originally posted on http://www.benefitcosmetics.co.uk/

I've used this product for almost a decade and have always loved it! It is so effortless and makes your skin look flawless and tanned
MY FOREVER!!!
5 out of 5 stars
HaydenBear - 1 month ago
originally posted on http://www.benefitcosmetics.com

I just got this and love the color it leaves on! Got so many compliments on my makeup! Would definitely get if you love any makeup!
So nice…. Well impressed
5 out of 5 stars
Nodlin - 2 months ago
originally posted on http://www.benefitcosmetics.co.uk/

Amazing just like all benefot products. totally in love
Does not include brush
1 out of 5 stars
Thumbs down graphic, would not recommend
LCJ - 2 months ago, Verified purchaser
Does not include brush anymore. Not worth $36!!
Fantastic product
5 out of 5 stars
Jojo - 2 months ago
originally posted on http://www.benefitcosmetics.co.uk/

I love this product, it's essential to have in every make-up bag.
10/10 recommed
5 out of 5 stars
Thumbs up graphic, would recommend
Gen - 2 months ago, Verified purchaser
I liked it and all it just didn't suit my makeup at all for me so yeah umm.
Serves as a Fantastic Blush!
5 out of 5 stars
GG - 3 months ago
originally posted on http://www.benefitcosmetics.com

I am African American and I use this as a blush, it contours my cheekbones beautifully! I learned to use it as a blush in a Benefit store in downtown San Francisco and I was hooked, it is a staple in my makeup routine!
Serves as a Fantastic Blush!
5 out of 5 stars
- 3 months ago
originally posted on benefitcosmetics.com
I am African American and I use this as a blush, it contours my cheekbones beautifully! I learned to use it as a blush in a Benefit store in downtown San Francisco and I was hooked, it is a staple in my makeup routine!
the best bronzer!
5 out of 5 stars
Alex - 4 months ago
originally posted on http://www.benefitcosmetics.co.uk/

thsi is def been a fav for years and its still a solid staple in my makeup bag as well as most people i know!
Love and hate at the same time
1 out of 5 stars
Daisy - 4 months ago
originally posted on http://www.benefitcosmetics.com

This is the most amazing bronzer out there but the packaging is so ugly and boring For this reason I search for other brand right now Please change this packaging make it plastic and slim to insert in make up bag and be more beautiful and chic
Love the product but please sort out the casing!
3 out of 5 stars
Connie - 4 months ago
originally posted on http://www.benefitcosmetics.co.uk/

Absolutely love this bronzer, it's always been the best colour and tone for me. It also lasts forever! However, the biggest issue (and for me has really affected how much I like the product) is its casing - by that I mean the lid always breaks and doesn't stay secured. Then due to the intense pigmentation of the bronzer it always ends up ruining my make up bag and affecting the rest of my make up. This happens every time I've ordered the product and is something that is ultimately causing me to not want to buy it again. For example, countless times I've gone to use my beauty sponge and end up imprinting a dark mark under my eyes as it's covered in bronzer - it's rather frustrating (not to mention it's all over my hands and clothes!). I even put it in its own small plastic bag yet somehow the bronzer still ends up EVERYWHERE. I love the bronzer itself but please change its casing to be more robust so it doesn't break so easily! The flimsy magnetic lid really devalues the product in my eyes.
Love and hate at the same time
1 out of 5 stars
- 4 months ago
originally posted on benefitcosmetics.com
This is the most amazing bronzer out there but the packaging is so ugly and boring For this reason I search for other brand right now Please change this packaging make it plastic and slim to insert in make up bag and be more beautiful and chic
Perfect
5 out of 5 stars
GEORGINA - 4 months ago
originally posted on http://www.benefitcosmetics.com

It warms your skin up instantly!!!
Perfect
5 out of 5 stars
- 4 months ago
originally posted on benefitcosmetics.com
It warms your skin up instantly!!!
TEST love it
5 out of 5 stars
Stell - 6 months ago
originally posted on http://www.benefitcosmetics.co.uk/

its bang bang!
Perfect Natural Look
5 out of 5 stars
Simmi - 1 year ago
originally posted on http://www.benefitcosmetics.com

I always want a subtle contour or a full-on beachy glow, this bronzer delivers that every time. The compact packaging is not only chic but also travel friendly. It's a true standout, providing a sunlit warmth that effortlessly enhances my features.
my go-to!
5 out of 5 stars
Thumbs up graphic, would recommend
Proud Mama - 1 year ago, Verified purchaser
nothing works better than hoola, no matter what my skin tone is.
Best Bronzer Ever!
5 out of 5 stars
mimz2612 - 1 year ago
originally posted on http://www.benefitcosmetics.co.uk/

I live in the Med and this is The best bronzer to compliment a tan. A sweep across cheeks and temples and I'm good to, not shiny or glittery, I'm far too old for that! I have full size at home and mini in my makeup bag, please never stop this!
Best Bronzer Ever!
5 out of 5 stars
- 1 year ago
originally posted on benefitcosmetics.com
I live in the Med and this is The best bronzer to compliment a tan. A sweep across cheeks and temples and I'm good to, not shiny or glittery, I'm far too old for that! I have full size at home and mini in my makeup bag, please never stop this!