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Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty
$36.00 when purchased online
Target Online store #3991
About this item
Highlights
- Weightless, buttery-soft texture for a natural, fresh-from-the-beach bronze.
- 12-hour staying power for a fresh, natural-looking bronze or soft contour.
- Packed with skin-loving ingredients for a flawless, healthy glow.
Description
What it is:
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Cosmetic Coverage: Full
Product Form: Balm
Skin Tone: All Skin Tones
Beauty Purpose: Contouring
Net weight: 1.48 Ounces
TCIN: 94233075
UPC: 602004161116
Item Number (DPCI): 342-02-0873
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.91 inches length x 2.89 inches width x 0.87 inches height
Estimated ship weight: 1.48 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Hoola Wave Bronzing Balm is a versatile and creamy product that delivers a natural sun-kissed glow. Guests appreciate its smooth application, buildable coverage, and long-lasting wear, making it ideal for both casual and special occasions. The attractive packaging, complete with a mirror, adds to its appeal. Many guests find it easy to blend, and it works well for various skin tones, providing a soft matte finish without any overpowering scent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1297 reviews
Yes but add a brush!
5 out of 5 stars
nickis1_3090 - 3 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really liked this product. Having a balm bronzer was a game changer. I love that. It has a little bit of shimmer and it’s buildable. The packaging was beautiful, but I do wish it would come with a brush.
Good for fair skin
5 out of 5 stars
mandyh78_8362 - 3 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Such a good, quality product. I’ve used this for years. It’s great for fair skin. It gives warmth and definition without being orangey. Blends really nicely.
Smooth prefect bronzer for the summer
4 out of 5 stars
nathalyg2cde_2014 - 4 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This bronzer is amazing it blends smoothly into your makeup and it does not cake up, I would just use a descent amount because it is pigmented but definitely can be buildable.
Bronzer
4 out of 5 stars
ok417_3368 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Really like the buildable coverage, it goes on nice like a balm texture and you can layer it on for a deeper look. The shade original is very nice. The packaging is super cute too.
Lightweight, buildable, breakout-free
5 out of 5 stars
jessiet43_7702 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is great. I had used Hoola bronzer a while back and was excited to try this brand again. I felt like this bronzer went on light but was easy to build and blend. I did not experience any breakouts or cakey feeling on my skin. It is a nice tan shade and not orange-y. Would recommend!
An important thing to know: the Hoola Wave Bronzin
5 out of 5 stars
tiarag27_9390 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I tried the Hoola Wave Bronzing Balm from Benefit and loved it. The packaging is compact with a mirror—perfect for on-the-go. The texture is creamy, blends super easily, and feels lightweight. It gives a matte, natural finish for that sun-kissed look without any shimmer. It lasted all day without fading, and it’s packed with hydrating ingredients like jojoba oil and shea butter. A total gem if you love cream bronzers!
Foundation-esque Cream with a Glowing Tint
4 out of 5 stars
amorris26_3743 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Really surprised by the coverage I get from this bronzer. The color is lighter than most my bronzers (I got the lightest shade) and it makes for a great base. When I would use a classic bronze as my base, I’d usually end up much more orange than I’d like. Now, I can use the Hoola bronzer as a finisher on top which really allows for a more natural glow. The cream base needs to be buffed in order to not have streaks but it holds up really well all day even with working out and warmer weather!
Blend, blend, blend
4 out of 5 stars
ashlafferty_3510 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I was initially hesitant about the Hoola Wave Bronzing Balm since it took some effort to blend. However, once it melted into my skin, it revealed a beautiful, sun-kissed glow. It had a dewy finish. A little goes a long way, making it a great value. With some patience and blending, this balm delivers a lovely finish.
Very good bronzing balm!
4 out of 5 stars
maddieb40_8181 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I like the simple packaging of the balm and the compact mirror is convenient. I thought the product was very smooth and easy to blend. The finish is soft and without shimmer which I prefer. It had no scent
Overall great product.
4 out of 5 stars
curtisha92_2924 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The bronzing balm comes in a cute box. The compact inside is a nice size. It doesn’t have a smell. It is blendable and has a nice finish on your face. It’s not too cakey and it matches your skin really well.
Pretty Shade
4 out of 5 stars
jolenek4_4032 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’m a bit of a bronzer snob so it takes a lot to impress me. This bronzer isn’t bad. It doesn’t blend the greatest and can get blotchy over cream foundations, but with a little working it looks good. The color is great. A nice shade that it is not too orange and kept its color throughout the day. The shade in my pic is Medium. I was gifted this product in exchange for my honest review.
Not very dark
4 out of 5 stars
missykrissi7_3669 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This bronzing balm goes on smoothly and evenly but is not highly pigmented. It definitely gives a sun-kissed look and is more appropriate as an actual bronzer than a brontour. I tried to add more product to see if it was buildable, but I didn't find that it really increased the darkness of it. It's a nice bronzer and feels good on the skin, I just prefer a darker tone and I was sent medium.
Blends like a dream!
5 out of 5 stars
kiarac67_9890 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] No scent. Is definitely a buildable formula and blends like a dream. Pigment is the right amount I recommend this for beginners! In my opinion is a beautiful dewy finish!
The Cream Bronzer I Didn’t Know I Needed
5 out of 5 stars
dominiqueroyyy_8001 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve always loved the original Hoola bronzer, but the Benefit Hoola Wave Bronzing Balm seriously took things to the next level. It’s creamy, super blendable, and gives such a natural warmth to my skin without looking muddy or orange. The formula melts into the skin and sets beautifully without feeling greasy or heavy. I especially love that it’s long-wearing and doesn’t fade halfway through the day—even in the heat! Plus, it has nourishing ingredients like shea butter and avocado oil, so it actually feels good on the skin. Whether I’m doing a full glam look or just want a quick sunkissed glow, this balm is now a staple in my routine. If you’re into cream products and want something that blends like a dream, definitely give this one a try.
Just ok
3 out of 5 stars
brandir2_1266 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I was excited to try this as I thought it would be a creamier texture. Im use to powders so anything balm or cream I’m still a little new. I tried dabbing on with a brush I feel like the coverage is very minimal. Adding the hoola powder really brings it out more.
Beach vibes
5 out of 5 stars
deyalig_4488 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love this product. Contour is on point for me. It’s very subtle so it has a very natural look. I used it to contour and on my whole face once for a more tanned look. Both look great. It’s not heavy or super dry. The mirror is very convenient too as many products don’t come with it anymore.
not for everyone.
3 out of 5 stars
janaec21_9366 - 6 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I don’t like the coloring.I thought it would be more of a bronzer and i’m already a deep shade so normally deep would work for me. this is kinda the same shade/very close to it. So for this to my the darkest shade is just…Well…it’s not for me then… It has good pigment though, as well as good texture and a good formula. But the shade kills it.
Great product
5 out of 5 stars
beautifullynatalie_7922 - 6 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The color marched perfectly and is smooth in texture. Gives great coverage. I apply after foundation and it blends very well. Has no scent so not heavy on my sensitive skin.
Not my favorite
1 out of 5 stars
paigec154_4141 - 6 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Wasn’t a big fan of this. Too orange and product didn’t blend nicely. It was hard to get the product on a brush. Packaging was great, just not a big fan of the product
Perfect summer bronzer for a no makeup, effortless
5 out of 5 stars
boutiqueonabudget_6550 - 6 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I am quite fair and as a fair and cool/neutral girly I was a little hesitant to try the medium/deep that was sent to me. However, this product sheers out so beautifully and is also cool enough for my skin tone. It provides a nice wash of color and warmth without being too warm or orange or overly pigmented. If you are fair like me, but still want a little bit of color payoff, I would suggest swatching in-store before buying. I never would have thought the medium/deep would work for me, but it does! It’s super natural and truly has a “balmy” consistency. Love this bronzer and will definitely use it up!!! Thanks to Influenster for including me in this promotion!!