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Sponsored

BRITE Gray Hair Toner Color Touch Up System - 3.38 fl oz

BRITE Gray Hair Toner Color Touch Up System - 3.38 fl oz - 2 of 4BRITE Gray Hair Toner Color Touch Up System - 3.38 fl oz - 3 of 4BRITE Gray Hair Toner Color Touch Up System - 3.38 fl oz - 4 of 4
BRITE Gray Hair Toner Color Touch Up System - 3.38 fl oz - 1 of 4
$15.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Removes and neutralizes unwanted yellow tones
  • Peroxide free to prevent yellowing
  • Double bond building & peptide hair health complex
  • Visibly improves hair texture and shine
  • Easy shampoo-in application
  • 6+ applications in each bottle
  • No ammonia or parabens
  • PETA certified, vegan and cruelty-free

Description

Gray your way. BRITE Gray Hair No Yellow Toner removes and neutralizes unwanted yellow tones from your hair, delivering a striking, healthy-looking vibrant gray shade. Create shiny, manageable hair with each application - you are in control.

A direct dye toner with briteplex peptide bond repair complex to improve the texture of your hair. Tame wiry grays and make fine gray hair more manageable.

Recommended for:
- Light blonde salt & pepper hair to blend grays.
- Light to medium gray hair to enhance gray tone to a more vibrant, crisp ashy gray.

Instructions:
Apply to hair in place of your normal shampoo. Can be used until the desired tone is achieved - the color will fade with each wash with normal shampoo. Pair with GRAY HAIR GLOSS in place of conditioner for extra condition and shine.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Tone Correction
TCIN: 86988876
UPC: 9421029559101
Item Number (DPCI): 063-01-7101
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), sodium laureth sulfate, cocamidopropyl betaine, cocamine oxide, glycol stearate, cocamide mea, sodium laneth-40 maleate/styrene sulfonate copolymer, soy isoflavones, glycosphingolipids, acetyl cysteine, polyglyceryl-10 dilaurate, watermelon seed oil polyglyceryl-6 esters, hazel seed oil polyglyceryl-6 esters, glycol distearate, behentrimonium chloride, panthenol, zinc pyrithione, dimethicone, guar hydroxypropyltrimonium chloride, cocos nucifera oil, citric acid, fragrance, phenoxyethanol, ethylhexylglycerin, sh-oligopeptide-78, basic violet 2.

Shipping details

Estimated ship dimensions: 1.65 inches length x 1.69 inches width x 6.07 inches height
Estimated ship weight: 0.353 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.3 out of 5 stars with 38 reviews
effectiveness: 3.27 out of 5
quality: 3.45 out of 5
value: 3.27 out of 5
54% would recommend
11 recommendations

Permanent "toner"

1 out of 5 stars
Thumbs down graphic, would not recommend
Melmarie - 8 months ago, Verified purchaser
I have very long gray hair, and I bought this product to brighten the white and get rid of the yellow. However, it is permanent, and darkened the lightest parts of my hair so now instead of having natural hair I am growing out this toner:(
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

Yellow to blonde.

5 out of 5 stars
Thumbs up graphic, would recommend
Ford3 - 11 months ago, Verified purchaser
Works great on my hair. I have well water and it restores my blonde coloring from yellow. Don’t have to soak hair, a little does the work.
effectiveness: 5 out of 5
value: 4 out of 5
quality: 4 out of 5
Did you find this review helpful?

Left my hair damaged - don't risk it

2 out of 5 stars
Thumbs down graphic, would not recommend
Screennameskickrocks - 1 year ago, Verified purchaser
Pros: This product did what it claimed to do, sort of. It definitely brought out my natural grays. However, I had some gray highlights I hadn’t been able to get touched up and was looking for something to counteract the yellow that they were developing between salon visits. It worked less well on this - there was one spot in particular where it was very subtly starting to tone down the yellow, but the rest looked the same. Major con: After using this product two or three times, I’m throwing it out. While my hair doesn’t necessarily feel dry or damaged, I was shocked to look in the mirror and see that my hair is suddenly breaking off very short in some places. This product has been the only new one I introduced, so it’s getting the boot. Not worth it.
quality: 1 out of 5
value: 3 out of 5
effectiveness: 2 out of 5
2 guests found this review helpful. Did you?

Stains hair

1 out of 5 stars
Thumbs down graphic, would not recommend
Jessica - 1 year ago, Verified purchaser
It turns my hair purple and I don’t leave it in for more than a couple minutes.
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
2 guests found this review helpful. Did you?

This is not toner

2 out of 5 stars
Thumbs down graphic, would not recommend
Jasmine - 1 year ago, Verified purchaser
This is just shampoo, please stop marketing as toner. I left it in for 15min on my level 9 highlights. No change at all
value: 2 out of 5
effectiveness: 1 out of 5
quality: 2 out of 5
5 guests found this review helpful. Did you?

Purple Shampoo That Works

5 out of 5 stars
Thumbs up graphic, would recommend
Sara Anne - 1 year ago, Verified purchaser
I have tried a lot of purple shampoos and have had no results leaving me with dried out hair. This shampoo gives your results without damaging!
quality: 5 out of 5
value: 4 out of 5
effectiveness: 5 out of 5
3 guests found this review helpful. Did you?

Highly recommend

5 out of 5 stars
Thumbs up graphic, would recommend
Olliemom - 2 years ago
Really tones blonde and silver hair, and leaves your hair shiny, soft and manageable
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
5 guests found this review helpful. Did you?

Great product!

4 out of 5 stars
Thumbs up graphic, would recommend
Amy - 2 years ago, Verified purchaser
I loved this product. It’s worth a try if you’re looking for a new purple shampoo or a toner that actually works. I’ve tried many products and the results for this last at least a week between shampoos. I’m using it remove brass from my platinum/graying hair. As a heads up though, I recommend sectioning hair when you shampoo to make sure you don’t miss any spots. It’s very noticeable when you miss a spot. This will also stain purple when you leave it on too long!
value: 5 out of 5
effectiveness: 4 out of 5
quality: 5 out of 5
14 guests found this review helpful. Did you?

Great Product

5 out of 5 stars
Thumbs up graphic, would recommend
WinnieS - 2 years ago
First time using an at home toner and I loved it! My hair is professionally highlighted but I didn’t like the gold tones. The Silver toner removed the golden hues. And, so easy! Just like washing your hair!
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
7 guests found this review helpful. Did you?

I was not paid to write this!

3 out of 5 stars
Thumbs down graphic, would not recommend
Squeakalicious - 2 years ago
Hey, here's something different! I paid for the product myself instead of being bribed to write a review! I saw this at Target and thought I'd give it a try. There are some things I like about it: It smells nice, it lathers well (once I got enough of it on my head), and in combination with the gloss, my hair was really easy to comb through when I got out of the shower. It made my hair soft and fluffy after blow-drying. There are also things I don't like about it: I saw no noticeable color change. I have elbow-length hair, and I had to use about half the bottle to work up a functional lather. Same deal with the gloss--I used at least half the tiny bottle to get the amount I needed for all of my hair. Pressing the pump once dispenses a tiny droplet; I had to pump it twenty times to get a quarter-size dollop. I will not buy either this toner or the gloss again unless the bottle size triples and the price stays the same. The pump could also use a serious upgrade. Ounce for ounce, this is one of the most expensive hair products I've ever used. Good but needs improvement.
effectiveness: 2 out of 5
quality: 4 out of 5
value: 1 out of 5
18 guests found this review helpful. Did you?

Perfect!

5 out of 5 stars
DeeAZ - 2 years ago
originally posted on briteorganix.com
[This review was collected as part of a promotion.] This product is great. I was drawn to it because of the "NO YELLOW" on the bottle. I was looking for a shampoo that would tone my hair and condition it too. I am happy to say that it does both. It works great and my hair looks and feels great.
5 guests found this review helpful. Did you?

Does work

4 out of 5 stars
Baker67 - 2 years ago
originally posted on briteorganix.com
[This review was collected as part of a promotion.] I got my Brite hair=Grey hair toner- no yellow and tried it right off. Didn't notice much till my second shampoo and boy what a surprise, my hair looked amazing. YellowNess was not to be seen and I was so excited I had to tell all my family. Thanks
4 guests found this review helpful. Did you?

Excellent drugstore hair product for silvering strands

5 out of 5 stars
Thumbs up graphic, would recommend
A - 2 years ago
Really like this- you shampoo it in. It’s bond-building so when you rinse it out your hair doesn’t feel stripped. It has a scent but it’s very mild. I had an allergic reaction to a different brand’s silver shampoo and conditioner so I’m glad they kept the scent low and have better ingredients in this product. I’m a silvering blonde growing out blonde hair dye, and this really toned down the yellow in the ends of my hair (the faded blonde dye). As a side note, it doesn’t stain hands. Would repurchase and recommend.
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
7 guests found this review helpful. Did you?

Gray hair toner

4 out of 5 stars
Hair color - 2 years ago
originally posted on briteorganix.com
[This review was collected as part of a promotion.] Wow!!! I absolutely love the way the product works!! Love the color of my hair! Took about a week n a half for the results to really show but I had no yellow tint it's the perfect blend!! I have wasted money trying to get this look
4 guests found this review helpful. Did you?

Gray hair toner

5 out of 5 stars
Abax801 - 2 years ago
originally posted on briteorganix.com
[This review was collected as part of a promotion.] I received this gray hair toner and have been impressed. I used to use the popular purple shampoo once my toner started to wear off and my hair would turn brassy. This seemed to work very well with just one use.
2 guests found this review helpful. Did you?

Great Toner with Glossy Manageable Hair

5 out of 5 stars
Malou70 - 2 years ago
originally posted on briteorganix.com
[This review was collected as part of a promotion.] The No Yellow Gray Hair Toner is an excellent solution for those looking to neutralize unwanted yellow or brassy tones in their gray or white hair. The formula is easy to apply just like your everday shampoo. The product is also sulfate-free, paraben-free, and cruelty-free, making it a great choice for those with sensitive scalps. Toners can be a bit drying on the hair so use a deep conditioner afterward which can help combat this issue. Overall, the No Yellow Gray Hair Toner is a fantastic product for anyone looking to achieve a more glossy and manageable chic, silvery look.
2 guests found this review helpful. Did you?

Easy Applicaton

4 out of 5 stars
mrsmaconly - 2 years ago
originally posted on briteorganix.com
[This review was collected as part of a promotion.] Brite Gray Hair Toner - No Yellow. dealing with light blond, reddish hue hair turning gray. The application is very simple, use as a shampoo. Left hair feeling soft and manageable. It is not a permanent color change, will fade when using regular shampoo. Wash my hair evey other day, so refresh the color about every 4th shampoo by using Brite.
1 guest found this review helpful. Did you?

Great Brightening

5 out of 5 stars
luna55 - 2 years ago
originally posted on briteorganix.com
[This review was collected as part of a promotion.] I really like this toner. It made my hair a beautiful shade of bright blonde. It also had a nice texture to it after using. I am a white Nordic blonde, my friends hair is a silver color and it also worked for her.
1 guest found this review helpful. Did you?

Gorgeous!

5 out of 5 stars
Dland - 2 years ago
originally posted on briteorganix.com
[This review was collected as part of a promotion.] I have so much gray hair now and was looking for something that will make my hair look healthier with some shine. It is easy to use just put it on and go. You The Gray Hair toner has really helped with making my grays look healthy!
1 guest found this review helpful. Did you?

Love this product!

5 out of 5 stars
Ange - 2 years ago
originally posted on briteorganix.com
[This review was collected as part of a promotion.] Used on my hair which is salt and pepper, and wow! Really brightened up the grey and made my hair silky smooth, almost shimmered. Have used other brand of purple shampoo type but this product really worked! Will be buying again as soon as it gets low.
1 guest found this review helpful. Did you?

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