Commercial Photography Handbook - by Kirk Tuck (Paperback)

Book Synopsis

Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.

Review Quotes

"An outstanding primer on starting and running a photography business." -- Prophotoresource.com

"Gives you nothing but real world 'stuff' that author Kirk Tuck has learned in making a successful business out of his photography for more than 20 years." --sacramentoreviewofbooks.com

"Kirk has changed gears a bit to outline for photographers of all levels of skill and ambition what commercial photography is all about--what the important principles are, how commercial photographers work, and, last but not least, how you can make money in these 'down' times." --theonlinephotographer.typepad.com

"The guide includes numerous color images (shots of food are prominent), and resources; a companion blog is available." --"SciTech Book News"

About the Author

Kirk Tuck is an award-winning advertising photographer whose clients include Dell, "Elle" magazine, IBM, Motorola, Pharmaco, and Time Warner. He is the author of "Minimalist Lighting: Professional Techniques for Location Photography." He lives in Austin, Texas.