About this item
Highlights
- Your brand is unique.
- Author(s): Laura Briggs
- 174 Pages
- Business + Money Management, Marketing
Description
About the Book
"The go-to book for crafting a highly-converting website that speaks to your target audience clearly, showcases your unique brand offerings, and distinguishes companies from their competition. Uncover winning strategies for writing and evaluating your website copy from a professional freelance writer and get ready to unlock new opportunities and revenue"--Book Synopsis
Your brand is unique. Your website content should be, too.
Many businesses believe they know what sets their brand apart from the competition, only to discover they aren't connecting with their audience. With Content is King as your guide, you'll uncover your accurate Unique Value Proposition, so you can reach the customer-base that's been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers.
In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.
Discover how to:
- Build your content marketing strategy from scratch
- Define your Unique Value Proposition and tell your own story
- Navigate Search Engine Optimization and direct high-volume traffic to your platform
- Discern your buyer's journey to customize and enhance your patron's experience
Take your content to new heights with top-grade editorial, today!