$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Receive one 4.6 oz tube of Crest 3D White Brilliance Purple Toothpaste in Luminous Mint Flavor
- Purple whitening toothpaste
- Removes 100% more surface stains in 3 days* *Vs. regular toothpaste
- 24-hour active stain prevention against surface stains with twice-daily brushing
- Fluoride formula that helps to prevent cavities
- Micro-cleansing teeth whiteners polish away surface stains
- From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022
Description
Crest 3D White Brilliance Luminous Purple Teeth Whitening Toothpaste whitens teeth by removing 100% more surface stains in 3 days. This Crest 3D White Brilliance Toothpaste comes with 24-hour stain protection when paired with twice-daily brushing. The Crest 3D White Brilliance toothpaste formula contains fluoride, which helps fight cavities while whitening teeth by micro-cleansing each tooth and removing surface stains. From America's #1 Whitening Brand*. *P&G calculation based on U.S. reported sales data for year ending w/o 6/11/22 vs. regular toothpaste.
Suggested Age: 2 Years and Up
Health Facts: Gluten-Free, Contains Fluoride
Product Warning: Not for children under the age of two, not for children under the age of six
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 4.6 Ounces
Features: Enamel-Safe, Whitening
TCIN: 89298840
UPC: 030772112649
Item Number (DPCI): 049-09-3410
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.16% w/v fluoride ion) 0.243%
Directions
Directions • adults and children 2 yrs. & older: brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist • do not swallow • to minimize swallowing use a pea-sized amount in children under 6 yrs. • supervise children's brushing until good habits are established • children under 2 yrs.: ask a dentistOther information
© 2024 P&G, Patents: www.pg.com/patents, This Carton is Recyclable in Some Areas. Check Locally for Availability.Inactive ingredients
inactive ingredients: glycerin, hydrated silica, sodium hexametaphosphate, water, peg-6, flavor, sodium lauryl sulfate, cocamidopropyl betaine, trisodium phosphate, sodium saccharin, pvp, carrageenan, xanthan gum, sucralose, mica, titanium dioxide, red 40, blue 1
Shipping details
Estimated ship dimensions: 5.94 inches length x 1.96 inches width x 1.61 inches height
Estimated ship weight: 0.3307 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does purple have more silica than vibrant? I have receding gums and need to be careful, per the periodontist.
submitted by Ohio - 1 month ago
A: That's a great question. The formulations and amounts of ingredients are considered proprietary so we wouldn't be able to tell you that information. We can say it is in them, but the amount is not something we can disclose. Please call us at (800) 492-7378 for questions you may have. We'll be happy to help you.
submitted byCrest - 1 month agoBrand expert
Q: Is there a difference between the purple (luminous) and the white (vibrant) other than the color? Does one do more than the other?
submitted by Rina - 8 months ago
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Summary of reviews
The Crest 3D White Brilliance Luminous Purple toothpaste is a visually appealing and effective product for those seeking a brighter smile. Many guests appreciate its unique purple color and minty taste, which make brushing enjoyable. While some guests noticed immediate whitening effects, others found it more gradual. The toothpaste is gentle on sensitive teeth and provides a long-lasting fresh feeling, making it a popular choice for daily oral care routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 195 reviews
effectiveness: 5 out of 5
quality: 4.25 out of 5
value: 3.5 out of 5
80% would recommend
5 recommendations
Didn't work
2 out of 5 stars
Thumbs down graphic, would not recommend
Wondering - 2 days ago, Verified purchaser
Did not work as stated.
Pleasantly surprised
5 out of 5 stars
Thumbs up graphic, would recommend
Aychgee - 4 months ago, Verified purchaser
I have poor enamel on my teeth, leading them to be more discolored than they should be. I have used Crest 3D white products for years and don’t know that I’ve ever noticed a big difference with the more normal 3D white toothpastes. This one looked really intense/promising and was on sale. I gave it a shot and didn’t really notice anything for the first week or two, but I was getting ready for a NYE party yesterday and realized my teeth were noticeably whiter! I was worried that since this stuff seems strong, it would burn my mouth or something wild. Nothing negative to report there, either. Pleasantly surprised. I hate white strips, so this is a great alternative.
It works
5 out of 5 stars
Thumbs up graphic, would recommend
11710 - 4 months ago, Verified purchaser
My teeth are squeaky clean!!!! I love this stuff. Won’t pay full price for it but if it’s on sale or promo? Here I come! I’m a coffee drinker and my teeth aren’t paper white but with this toothpaste my teeth look like anyone my age that doesn’t drink coffee.
Good Toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Tom - 8 months ago, Verified purchaser
I had tried the other "Brilliance" toothpaste that crest makes and did not like it, but this "Purple Luminous Billiance" toothpaste is really good.
Fun hygiene product
5 out of 5 stars
Thumbs up graphic, would recommend
Miss Foreign - 10 months ago, Verified purchaser
The color of the toothpaste is sparkling purple😍😍 and when you start brushing your teeth the purple eventually vanishes leaving your teeth white and clean.
Bizarre taste
2 out of 5 stars
Thumbs down graphic, would not recommend
Jessica - 1 year ago, Verified purchaser
Doesn't foam up like the Gum Detoxify line for that "ultra clean" feeling. Didn't notice much difference in whiteness/brightness after a week of use. And the taste is just so weird it's borderline nasty. Not worth it for the cost. Creat has better options in their lineup.
1 reply from Crest team - 1 year ago
Jessica, we're sorry to hear you're not a fan of the taste, and the lack of foam, and would like to help. Please know, there are many quality checks in place to ensure only the best products reach you. We understand that flavors are a preference, and not everyone will have the same taste. There are different kinds of whitening when it comes to oral care products. Most toothpaste and rinse products work to remove the stains on the surface of the teeth, or extrinsic stains. However, stains can also get trapped below the enamel surface. These are called intrinsic stains, which are harder to remove with a whitening toothpaste. So that we can help you further, please give us a call at (800) 492-7378.
Good for long term use
3 out of 5 stars
blondiibabe - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This toothpaste is good if you use it consistently- The reason I waited so long to review is to see if it made any difference in my teeth.. I would say you would be better off with strips if you want faster results!
1 reply from Customer Care team - 1 year ago
We're disappointed to hear you didn't see the results as expected. In some cases, teeth stains can be particularly stubborn and need additional treatment. If you have questions on which products would work specifically for you, we'd recommend speaking with your dental professional.
Great whitening paste
5 out of 5 stars
ilovepizza - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product from influenster and Crest in exchange for my honest review. I want to start off with the packaging it is this strong and vibrant purple that caught my attention when I first opened the box. I followed the instructions and brushed my teeth twice a day for at least 2 minutes. I have to say, the toothpaste is a lavender color with what I call glitter. It is very pretty. I couldn't find a taste to it, but it did feel a tingly sensation as I brushed. It didn't sting or anything it just felt similar to other whitening products crest has. I did notice my teeth get whiter. Overall, it is a great product that I recommend.
Amazing! Love this toothpaste!
5 out of 5 stars
amandab542 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this toothpaste! It’s fresh , helps with whitening teeth , and the flavor isn’t so bad. I definitely recommend if you don’t like using the strong type of toothpaste like Colgate.
It really does whiten
5 out of 5 stars
emilym661 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] My husband and I loved this toothpaste. He told me that this is the first toothpaste that he’d used that made it feel like he’d just gone to the dentist haha. I think it’s really good.
Best Toothpaste
5 out of 5 stars
raveetaj - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I prefer to use Crest toothpaste over the other brands. I was excited when I was able to select this to review. I used the toothpaste consistently for 2 weeks and I definitely noticed a difference in my teeth. They were a bit whiter which I love.
Stain removing!
5 out of 5 stars
torib1919 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This toothpaste gave me noticeably whiter teeth. It is really effective at removing stained teeth. It is gentle enough for my sensitive teeth. The toothpaste itself has a purple tint and minty taste.
Great toothpaste
5 out of 5 stars
stacie44 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a great toothpaste that I've really noticed a difference from. My teeth are whiter and cleaner since using this toothpaste. It is also a cool color and good taste.
Good, clean feeling after
4 out of 5 stars
mgfitness - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I can’t say I saw a major difference in the coloring of my teeth. But I will say I felt a major difference in the cleanliness. It left my teeth feeling as if I had just gotten a cleaning from my dentist, which is not a feeling other toothpastes provide. I’d definitely buy it again and use it a little longer to see if there’s any effects on my teeth color.
Great mint taste
5 out of 5 stars
itsmree - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was pleasantly surprised by the flavor and feel of the toothpaste. At first I was skeptical of the purple, but it is amazing. Great flavor and texture. I have used other whitening toothpastes and this one, by far, tastes the least “peroxide ish.” Highly recommend!
Whiter smile in days!
5 out of 5 stars
kc223 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was so pleasantly surprised with how quickly I was able to see a difference in my smile. I drink coffee daily and have noticed a slight yellowing in my teeth over time. Within a couple of days of use there was a noticeable difference. My smile is easily 4 or 5 shades brighter! I have now finished the tube and fully intend to repurchase.
Long lasting freshness
5 out of 5 stars
yamilr2 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] One of the best toothpaste’s I have ever used! Long lasting freshness which is what I needed. Might cause a little bit of sensitivity due to the whitening ingredients, but still a very nice product! Will be my go to toothpaste from now on
Crest is best
4 out of 5 stars
galwithglambition - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ll trust crest with my life i feel like I grew up with them so no surprise that I like this product !I feel like theyre just consistent i know that I’m getting dentist treatment at home- I will say nothing perfect but this is a good one
Cant go wrong with thiis!
5 out of 5 stars
jessssyg - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Crest is probably my go to brand and i was excited to try this whitening toothpaste. I have not been using it consistently since i currently have attachments on my teeth for invisalign but it both smells and taste fresh. It really gives a little brighter smile even after only a few uses. I would recommend this toothpaste to those looking for a brighter smile. The tube of toothpaste is also very pretty.
best whitening toothpaste!
5 out of 5 stars
cjj11 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] i had actually been using this product for a while before i had received it from influenster! i love to use it with the whitening strips too! it’s super effective and you can see a difference when you switch from another toothpaste.