$4.49 when purchased online
Target Online store #3991
About this item
Highlights
- Dawn Platinum gives you a squeaky clean you can see and feel
- Removes up to 99% of Grease and Food Residue
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with Biodegradable surfactants.
Scent: Lemon
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease
Recommended Product Application: Dishes
TCIN: 92932799
UPC: 030772118177
Item Number (DPCI): 003-06-9611
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water sodium lauryl sulfate c10-16 alkyldimethylamine oxide deceth-8 alcohol denat. c9-11 pareth-8 sodium chloride tetrasodium glutamate diacetate pei-14 peg-24/ppg-16 copolymer sodium citrate fragrances ppg-26 phenoxyethanol methylisothiazolinone colorants
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Do not soak - soaking could lead to etching on certain materials., Not for use in dishwashers., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 2.205 inches length x 4.134 inches width x 9.724 inches height
Estimated ship weight: 1.723 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 129 reviews
0% would recommend
1 recommendations
Don't Fix if it's not Broken
3 out of 5 stars
Runion - 24 days ago
originally posted on dawn-dish.com
The Lemon Platinum is what I've been using. I absolutely can not find the Original Dawn that has been around for years that's safe to wash animals in. That was all my Momma used and I can not do the new scent. As the saying goes " If it's not broke, don't fix it!" Dawn is known for the Original Dawn. Stop bringing out the new scents stick to the Original in what yawl do Plain Original Dawn.
1 reply from Customer Care team - 20 days ago
We're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear Unscented version. Please give us a call at (800) 725-3296 so we can help you best.
Trashed
1 out of 5 stars
Thumbs down graphic, would not recommend
Kay - 2 months ago, Verified purchaser
Unfortunately soaked the shipping cardboard box, leaned out out of plastic bag what a mess on my new wool rug! Trashed the container.
Call me when the Original Dawn returns...
1 out of 5 stars
LauraM - 11 months ago
originally posted on dawn-dish.com
I haven't been able to tolerate Dawns "new scent" whatever the scent and I'm now using another product. It wasn't necessary to change anything, but you lost another customer. This product makes me sick and there's no escaping it.
1 reply from Customer Care team - 11 months ago
We're sorry the new scent makes you feel sick, Laura, and we appreciated you taking time to reach out. Extensive research and consumer testing goes into our products to create appealing dish soap options for our consumers, and our products are tested to be safe when used as directed. Because you mentioned the fragrance is causing you to feel sick, we recommend that you discontinue use. We offer a variety of product versions, and would like to help a loyal Dawn fan like yourself find another Dawn dish soap version you can love again, such as our new Free & Clear Fragrance-Free. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday. We look forward to further assisting you.
Easy Clean-up
5 out of 5 stars
JRock - 1 year ago
originally posted on dawn-dish.com
Love! Easy clean up with this new formula. Smells great!
Hate to lose a reliable product for a dumb reason.
1 out of 5 stars
Tenn21 - 1 year ago
originally posted on dawn-dish.com
We will not be using the new scent. I am sad to say goodbye to a reliable product, but cannot stand the irritation caused by this overwhelming change. Offer classic, and we will come back. It is also insulting that unscented is no longer available as a back up.
1 reply from Customer Care team - 1 year ago
We appreciate that you've been loyal to Dawn, Tenn21, and are very sorry you dislike the scent and have experienced irritation. Extensive research and consumer testing goes into our products to create appealing features and our products go through stringent quality controls and are tested to be safe when used as directed. Because preferences can vary from person to person, we offer a variety of product versions, and hope you'll consider trying another version such as our Dawn Free & Clear EZ-Squeeze unscented dish soap. We recommend that you discontinue use if the product is causing sensitivity, and our Dawn Team would like to gather some details in order to further assist you with this. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
"Refreshing Rain" is a Gross Smell
1 out of 5 stars
Long Time Customer - 2 years ago
originally posted on dawn-dish.com
Refreshing Rain is awful...and now you discontinued the lemon scent? I can only find refreshing rain in any of the stores locally. Just a disgusting smelll. Will switch brands, bye!
1 reply from Customer Care team - 2 years ago
Your loyalty means the world to us, so we appreciate you sharing your feedback with us. In June 2022, we did change the formula, so we're disappointed to hear you're unhappy with the changes. We've shared your experience with our team. In the meantime, we hope you'll try our Dawn Platinum Lemon Burst Dish Soap and give it a try. It offers the same cleaning power as Dawn Platinum with a lemon burst scent. So we can learn more about the bottle of Refreshing Rain you're unhappy with, we hope you'll call us at (800) 725-3296.
Only dawn!
5 out of 5 stars
erikab221 - 2 years ago
originally posted on influenster.com

This dish soap is my go-to, it always does the job well. It even takes stains out of my babies clothing and food bibs. It’s powerful and it smells great.
Cannot buy lemon burst anymore.
5 out of 5 stars
Evelyn 1950 - 2 years ago
originally posted on dawn-dish.com
I have used the lemon burst scent for about 6 months now in the dishwashing platinum. Now I cannot find the lemon burst online or in a store. The other scents are horrible. I will be switching to something else. The manufacturing company cannot even find it selling in the entire lower area of my home state.
Rain sent smell like fermented manure on a wet dog
1 out of 5 stars
TXgirlKJ - 2 years ago
originally posted on dawn-dish.com
The rain sent absolutely positively stinks. Worse than a 12-hour soiled adult diaper. Although I do love Dawn Platinum 4X the cleaning power is awesome better than any other brand I've ever used.. My husband refuses to wash dishes unless I have Platinum 4X. However when Dawn changed their scent.. and the department stores seem to only carry the Platinum rain scent that stinks so bad. My husband thought there was something dead in the kitchen. Then when I walked in the kitchen I lost my breakfast. I had just bought the largest size I could find because the store was running a great sale price. I bought two large bottles not realizing the smell of the Original Scent had changed to this rain scent. We thought our caretaker that we had just heard actually swapped products with this stinky smelly soap. That we requested for her to be terminated immediately. Later when I went back to the store and bought another bottle because we could not stand that smell I realized I had made a crucial mistake and apologize to the company that she actually did no wrong it was the company that makes Dawn dish soap had actually changed the scent. Can't believe that they thought this was a refreshing rain sent It is very frustrating when I know they have other Platinum 4X smells like the lemon which we found and we do love the lemon burst fragrance it's still a awesome cleaning power that the original Platinum 4X did for us.. but very few stores carry the fragrance, Dawn Platinum Dishwashing Liquid (Lemon Burst). Please either start stalking the shelves with other fragrances in multiple sizes from small to extra large bottle sizes and get rid of your so-called refreshing rain. If y'all believed you copied the smell of a fresh rain.. I think y'all were over a fermenting manure rotten onions compost all of scraps and some large stray dogs body smells came up in the air when the rain started coming down hard. I get nauseous every time I smell this new dawn refreshing rain scent it is extremely gross smelling. I don't give bad reviews but you took a wonderful excellent quality cleaner that I used in many different applications not just for dishes but to get grease out of clothes to clean the bathtub many many purposes we all know Dawn can be used for multiple things not just dishes all I'm asking is please quit making this rain sent and give us back the original or start stocking the shelves with the other fragrances that the Platinum 4X brand offers I beg you please. Especially when I have a husband that cleans dishes better than anybody I've ever had doing my dishes for me. Plus it is getting time for me to have to shampoo my carpets I used to add Dawn and alcohol to stop the foaming action to degrees and get dirt out of my carpets...
1 reply from The Dawn Team team - 2 years ago
Your health and comfort are extremely important to us, KJ, and we're so very sorry to learn both you, and your husband, aren't enjoying Dawn Platinum Hand Dish Soap, with Refreshing Rain scent. We assure you, our Safety Team reviews all our batches, making sure only the highest quality ingredients are used, and that everything meets our standards. We hope you'll give us a call any Monday through Friday, so we can more about your message and unpack all your concerns and questions. Our number is 1 (800) 725-3296; we're phone-side from 9 AM to 6 PM, EST.
Refreshing Rain Scent is gross
2 out of 5 stars
Brian12345 - 2 years ago
originally posted on dawn-dish.com
I loved the original dawn scent.... The refreshing rain scent makes me want to throw up. It works great... But the smell.
1 reply from The Dawn Team team - 2 years ago
We're thankful you're a fan of the scent of original Dawn, Brian, and sorry that the fragrance of your Dawn Platinum with Lemon Burst fragrance isn't doing it for you. Please know, our Safety Team assures us that your comfort is our top priority, and they work very hard to make sure you'll be able to use your hand dishwashing detergents with no cares, whatsoever. It would be our pleasure to talk with you more about this, and help you get back to the Dawn original fragrance you prefer. Please, give us a call any Monday through Friday, from 9 AM to 6 PM, EST, at 1 (800) 725-3296. Call today.
change in formula (thumbs down)
1 out of 5 stars
jennyC - 3 years ago
originally posted on dawn-dish.com
the Dawn platinum refreshing scent was my go to, ride or die, would never change it for anything in the world. until i bought a new bottle the other day & it smells completely different. i hate the new smell. i can tell every one does too.. so please PLEASE change it back (crying) i cant find anything else that comes close to it.
1 reply from The Dawn Team team - 3 years ago
We're sorry to learn you're not enjoying the Lemon Burst scent, JennyC. We will be sure to pass this message along to the rest of our team. Please know that your satisfaction is incredibly important to us, and we'd be happy to talk further with you about this. Please call us at 1 (800) 725-3296 when you have a moment.
(no review title)
5 out of 5 stars
fitup77 - 4 years ago
originally posted on dawn-dish.com
[This review was collected as part of a promotion.]
I love Dawn!
5 out of 5 stars
JosieRed - 4 years ago
originally posted on dawn-dish.com
[This review was collected as part of a promotion.] I received this Dawn Plat Lemon Burst dish liquid and I love it! This dish washing liquid is one of the best dish soaps in the world! The grease fighting power from this thing is surprisingly amazing! It’s the only dish soap I use now in my household and for good reason. You don't need to use much because a little goes a long way and it’s super affordable.
New must have.
5 out of 5 stars
Alyloo - 4 years ago
originally posted on dawn-dish.com
[This review was collected as part of a promotion.] Firstly, the smell is nice but it’s the cleaning power that sold me. It really does make getting the stuck on or really greasy dishes clean so much easier! This is a new must have in my kitchen and the only dish soap I buy now.
Grime Away
5 out of 5 stars
Tiff P - 4 years ago
originally posted on dawn-dish.com
[This review was collected as part of a promotion.] With summer finally here, I have a need to clean! From grill dishes to grimy greasy plates to outdoor equipment like my patio table, I am on a mission. I absolutely LOVE this and it is my sacred dish soap. No one is allowed to use it for regular dishes--this is only to be used for the toughest jobs because it ALWAYS gets the job done. I even mixed it into a window cleaning solution and it worked perfectly! I am going to always keep a bottle of this handy for my toughest projects. Love it!
Suds for days
5 out of 5 stars
chacharoon - 4 years ago
originally posted on dawn-dish.com
[This review was collected as part of a promotion.] I always have loved Dawn, has been my one and only dish soap choice for years, this Platinum makes me love ti even more. This soap will get any dish clean, no need to soak that greasy pan for hours, this soap and a bit of elbow grease will power through anything. Smells great, leaves the hands happy and feeling soft.
I love it
5 out of 5 stars
Lauren393 - 4 years ago
originally posted on dawn-dish.com
[This review was collected as part of a promotion.] I am already a dawn dish soap believer. I love how it cuts grease and cleans all my dishes spotless. Add the scent of lemon and I am sold! Dawn Lemon Burst dish soap is now my absolute favorite and go to dish soap.
We love Dawn!
5 out of 5 stars
kgmadams - 4 years ago
originally posted on dawn-dish.com
[This review was collected as part of a promotion.] I've used Dawn for years as my go-to dishwashing soap as well as my go-to for pre-treating tough stains on clothing. This Dawn Platinum Lemon Burst is the same high-quality product that's tough on grease. The lemon smell is refreshing and since this is platinum, I like to save it for the really really bad stains or caked-on dirty dishes.
Amazing!
5 out of 5 stars
- 4 years ago
originally posted on dawn-dish.com
[This review was collected as part of a promotion.] Honestly of all the Dawn products I’ve tried, this particular lemon burst one is my FAV! I love the scent of lemon and it makes doing dishes as refreshing as it can be. I let heavily greased pots and pans soak for five minutes in warm/hot water with this Dawn and it worked like a charm! Everything came off easy and works better than the original Dawn. The rest of the dishes were super easy to clean too, everything just came off. Compared to other brands, Dawn is hands down the best quality for your buck!
Best Dish Soap
5 out of 5 stars
Sashajalisa - 4 years ago
originally posted on dawn-dish.com
[This review was collected as part of a promotion.] I've been using Dawn Platinum Lemon Burst soap for over a month and highly recommend it! I only used 1/3 of the bottle for a family of 5. I love the lemon scent, very refreshing while doing a endless job.