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About this item
Highlights
- Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools.
- About the Author: Simon Kingsnorth is a marketing expert with over 25 years' industry experience.
- 424 Pages
- Business + Money Management, E-Commerce
Description
About the Book
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.Book Synopsis
Create a successful, highly efficient digital marketing plan using this top-rated manual, covering a wide range of topics from seamless AI integration to the utilization of digital analytical tools.
Digital Marketing Strategy is an international bestseller, providing practical information on structuring and implementing a more strategic approach to digital marketing. In this fully updated fourth edition, Simon Kingsnorth explores AI in marketing, e-commerce, marketing automation and the utilization of digital analytical tools. This new edition also includes fresh real-world examples and platform recommendations around AI. With new cutting-edge insights on AI in advertising, NFTs, the metaverse and Web3, Digital Marketing Strategy serves as an ideal roadmap for navigating digital channels and operations. This book includes checklists, key terminology, and insights from leading industry experts to aid in the development of your own digital marketing strategy. Supplemented by online resources consisting of practical implementation guides, presentation slides and activity sheets. This is an essential guide for marketers and students seeking to build an effective digital strategy.About the Author
Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in Reading, UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of The Digital Marketing Handbook and Marketing in Web 3.0 also published by Kogan Page.Dimensions (Overall): 9.21 Inches (H) x 6.14 Inches (W)
Suggested Age: 22 Years and Up
Number of Pages: 424
Genre: Business + Money Management
Sub-Genre: E-Commerce
Publisher: Kogan Page
Theme: Internet Marketing
Format: Hardcover
Author: Simon Kingsnorth
Language: English
Street Date: November 25, 2025
TCIN: 94481824
UPC: 9781398622074
Item Number (DPCI): 247-35-9970
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 1 inches length x 6.14 inches width x 9.21 inches height
Estimated ship weight: 1 pounds
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