About this item
Highlights
- An expanded & updated version of the award winning & bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneurs Disciplined Entrepreneurship Expanded and Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package.
- About the Author: BILL AULET is the Ethernet Inventors Professor of the Practice of Entrepreneurship and the Managing Director of the Martin Trust Center for MIT Entrepreneurship.
- 400 Pages
- Business + Money Management, Entrepreneurship
Description
About the Book
"For the past decade, Disciplined Entrepreneurship has changed the way people think about starting a company. Many believed that entrepreneurship could not be taught, but great entrepreneurs are not born with something special--they simply make great products. Disciplined Entrepreneurship showed people how to create a successful startup through developing an innovative product by breaking down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. This fully updated and revised edition combines the renowned principles of Disciplined Entrepreneurship with the practical applications of the Disciplined Entrepreneurship Workbook, providing a comprehensive, all-in-one resource for current and aspiring entrepreneurs."--Book Synopsis
An expanded & updated version of the award winning & bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneurs
Disciplined Entrepreneurship Expanded and Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and Managing Director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet systematically walks readers through exactly how to create a successful startup. This book presents a detailed, sequential--but not linear--integrated and proven 24-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Readers will also find:
- The number-one process reason that new ventures fail
- Entrepreneurship is not an art, but rather a craft that can be learned
- How the best idea or product is no assurance at all that you will win--there is much more
Perfect for aspiring founders and entrepreneurs within existing organizations, Disciplined Entrepreneurship Expanded & Updated is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level.
From the Back Cover
DISCIPLINED ENTREPRENEURSHIP
THE PROVEN AND SYSTEMATIC WAY TO BUILD A NEW VENTURE
"My go-to book when building my companies. Accessible, rigorous, gives clear direction."
Frederic Kerrest, Co-Founder of Okta, author of Zero to IPO
"A must-read. The first version, which was published in 2013, has proven to be the best book for entrepreneurs, investors, and entrepreneurship educators on building a high-growth startup. This update looks to be even better."
Mark Gorenberg, Founder and Managing Director, Zetta Ventures; former Director of the US National Venture Capital Association (NVCA)
"After having conducted a 10-year longitudinal research study on the effect of this methodology, the evidence is clear that it had a profoundly positive impact on participating students' rates of success (69% 5-year survival rate) and magnitude of success."
Professor Daniela Ruiz Massieu, ITAM University, Mexico
"Using this methodology with existing entrepreneurs showed dramatic improvement effective immediately. Within twelve months the companies saw an average increase of their annual revenue of 200%."
Fiona Bennington, Director of Entrepreneurship, Catalyst Technology Hub, Belfast, Northern Ireland
About the Author
BILL AULET is the Ethernet Inventors Professor of the Practice of Entrepreneurship and the Managing Director of the Martin Trust Center for MIT Entrepreneurship. He is a globally recognized award-winning educator and author on entrepreneurship. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran two companies and led a turnaround of a third where he directly raised over $100M and, more importantly, created many times that in shareholder value. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.