Sponsored
Disposable Diapers - up&up™ (Select Size and Count) (Color or Pattern May Vary)
$36.99 when purchased online
Target Online store #3991
About this item
Highlights
- Packaging may vary. Same trusted quality.
- New and improved
- Disposable diapers
- Hypoallergenic
- Made without elemental chlorine, lotions, latex, fragrances, parabens and phthalates
- 12-hour leak protection
- 2 designs per pack
- Breathable outer cover
- Wetness indicator
- Comfort-touch liner
Description
Keep your baby comfortable with the Disposable Diapers from up&up™. Featuring a pocketed waistband that helps prevent leaks and blowouts, these absorbent and soft disposable diapers have a soft and snug waistband and tinted secure-grip tabs for a comfortable fit. They're hypoallergenic and have a super-absorbent channel for 12-hour leak protection. Plus, they come in two designs for extra cuteness.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Features: Wetness Indicator, Hypoallergenic, Absorption Channels
Disposability: Do not flush
Package Quantity: 168
Industry or Government Certifications: Meets ASTM Standards, Meets OSHA Requirements, Meets CPSC Standards, Meets CPSIA Standards, Forest Stewardship Council Certified
Diaper Weight Range: 27+ lbs
Material: Polyethylene, Polypropylene, Polyester
TCIN: 87990510
UPC: 085239970973
Item Number (DPCI): 007-01-5262
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 13.8 inches length x 18.5 inches width x 10.9 inches height
Estimated ship weight: 13.26 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The reviews reflect a mix of experiences with these diapers, particularly following a recent redesign. Many guests appreciate the softness, absorbency, and cute designs, noting that they fit well and prevent leaks during the day. However, concerns about diaper rashes, leaks, and overall quality have emerged, especially with the new packaging. Guests recommend these diapers for daytime use but suggest caution for overnight wear, especially for sensitive skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 15353 reviews
gentle on baby: 3.27 out of 5
keeps baby dry: 2.85 out of 5
quality: 2.68 out of 5
sizing: true to size
value: 3.12 out of 5
39% would recommend
2247 recommendations
Good diapers but def have to size up one size
4 out of 5 stars
Thumbs up graphic, would recommend
Mamaof2 - 1 day ago
Def liked these diapers worked well for my baby but def have to size up one .
No thank you
1 out of 5 stars
Thumbs down graphic, would not recommend
Jordan - 2 days ago
Personally I think these are the worst diaper brand I have ever tried. And I’ve tried a lot! The material was sticking to my toddlers butt just from moisture.
Always feels wet, runs small
3 out of 5 stars
Thumbs down graphic, would not recommend
Nicole H - 2 days ago, Verified purchaser
With any amount of pee, the diapers feel big and squishy, and wet/damp on the outside. They also run ~1full size smaller than compared to the same size in Pampers Swaddlers.
Only diaper used with 3 children
5 out of 5 stars
Thumbs up graphic, would recommend
BCox - 3 days ago, Verified purchaser
These are the best bang for your buck diaper. I have used them all 3 of my children. They keep them during the night and overnight.
Decent value, runs smaller
4 out of 5 stars
Thumbs up graphic, would recommend
Liz - 4 days ago
These run small compared to some brands therefore they don't fit my just hit 10 pounds, just turned 8 weeks old baby. For reference I've used pamper swaddlers which also run small like these but had no issues with..but most recently fallen in love with huggies skin essentials. I haven't tested the absorbancy of up n up yet but by the feel of them i wouldn't trust them overnight. The up n up brand other wise feels soft and I love the thought they put into the design including the umbilical cut out, the colored tabs, color changing line, and pocketed waist band aka blow out pouch.
The BEST
5 out of 5 stars
Thumbs up graphic, would recommend
ryn - 6 days ago, Verified purchaser
I have used this brand of diapers for years, and they just keep getting better! This recent rebrand had made them butter soft, and the print is so cute! Between affordability, comfort, and cleanliness it just doesn't get more impressive than these. Very rarely has this diaper not kept everything contained. Never have had a rash issue (even with my sensitive skin babe). 10/10 recommend.
Do not buy!
1 out of 5 stars
Thumbs down graphic, would not recommend
heyxtine - 6 days ago, Verified purchaser
Horrible! So thin and doesn’t absorb anything. Got it because I was waiting to buy diapers in bulk so I bought these for the time being. Ended up not using them and planning on giving them away.
Not for night
3 out of 5 stars
Thumbs down graphic, would not recommend
Sam - 6 days ago, Verified purchaser
Not good for night time . It leaks often.
Cute designs and effective diapers
5 out of 5 stars
kellylynne68_7089 - 8 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] These diapers have adorable designs suitable for any kid. They have a nice feel to them and are very absorbent. They fit nicely and don't leak. The packaging is minimal and easy to open. I would definitely use them again.
Rash
1 out of 5 stars
Thumbs down graphic, would not recommend
KatBurd - 8 days ago, Verified purchaser
These leak, and also caused a diaper rash on my 2 year olds.
1 reply from the Product Manufacturer team - 5 days ago
Thank you for sharing your review with us. We're so sorry to hear that your baby has experienced skin irritation, and this is not what we would expect. We take your baby's safety very seriously, and we are committed to a high level of testing to ensure that our products are safe and effective. Please reach out to us at guest.service@target.com, as we would like to learn more and assist further.
Small. Not absorbent.
2 out of 5 stars
Thumbs down graphic, would not recommend
MellowGal - 8 days ago, Verified purchaser
Run small. Don't absorb well. I lo ed Target diapers for years. So sad these are a miss.
1 reply from the Product Manufacturer team - 8 days ago
We appreciate your feedback, and are so sorry to hear that these diapers did not meet your absorbency expectations. The sizes and weights listed on our diaper packages are there to help you determine the best size, but this is only a guide, since each body is different. You may find that the next largest size works better at providing the absorbency that you would expect. If we can help further with finding the best level of absorbency, we are happy to help at guest.service@target.com.
Wouldnt recomend
1 out of 5 stars
Thumbs down graphic, would not recommend
Lyd - 9 days ago, Verified purchaser
I have used in the past and had no issues but this time they are poor quality and do not above like they use to.
1 reply from the Product Manufacturer team - 8 days ago
Thank you for sharing your feedback. We're sorry to hear this, and would not have expected our diapers to be as described. If we can assist further, please connect with us directly at guest.service@target.com.
Happy Baby, Happy Mama!
5 out of 5 stars
amberv156_5420 - 9 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] These are great diapers! They fit my boy perfectly around the legs and waist. The fasteners are a strong hold without being too hard to open to put on the diaper. They have been great for both day and overnight wear. We have had zero leaks, zero blowouts, zero red marks or rash. These are an awesome diaper for the price. 8 would highly recommend these to any parent looking for a diaper that’s a bit cheaper than the name brand.
Practical and affordable
3 out of 5 stars
coffeegal_7757 - 9 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The diapers fit well and have a good stretch at the waist and around the legs. They were quite absorbent and sturdy for daytime usage. It is a very affordable diaper for clumsy babies.
Sad
1 out of 5 stars
Thumbs down graphic, would not recommend
t - 10 days ago, Verified purchaser
No absorbency at all.
1 reply from the Product Manufacturer team - 9 days ago
We appreciate your feedback, and are so sorry to hear that these diapers did not meet your absorbency expectations. The sizes and weights listed on our diaper packages are there to help you determine the best size, but this is only a guide, since each body is different. You may find that the next largest size works better at providing the absorbency that you would expect. If we can help further with finding the best level of absorbency, we are happy to help at guest.service@target.com.
Recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
Alison H - 10 days ago, Verified purchaser
Our family has been using these diapers for 6 years. They have a great fit and leak protection.
Good option
5 out of 5 stars
reneed44_3495 - 10 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] These diapers were comfortable for my baby. He did not fuss or itch at all. They were a great fit , were absorbent and he had no leakage especially at night. Definitely a good buy.
Idk what changed. Change it back!
2 out of 5 stars
Thumbs down graphic, would not recommend
BeezusJuice - 10 days ago, Verified purchaser
They are no longer leak proof. I used these previously, and now it is no longer a great affordable option for me. I loved them so much for my first kid and got a lot in 2022 before my second was born. But in 2024 something changed. They don't absorb well and are actually closer to luvs. Change it back.
1 reply from the Product Manufacturer team - 9 days ago
Thank you for taking the time to share your review with our team! Your feedback is important to us, and we would love to help ensure that our diapers are as absorbent as expected. You may want to try sizing up, as absorbency increases with each larger size. If we can assist further, please do not hesitate to reach out to Target Guest Services at guest.service@target.com.
Diapers
1 out of 5 stars
Thumbs down graphic, would not recommend
Diapers are poor Quality - 11 days ago, Verified purchaser
It can be disappointing when the quality doesn’t meet expectations, especially when it comes to something so important for comfort.
1 reply from the Product Manufacturer team - 8 days ago
Hello, and thank you for taking the time to leave your review. We appreciate your feedback, and we will be sure to forward your comments to the rest of our team. If you have any additional feedback or questions, please feel free to reach out to Target Guest Services at guest.service@target.com.
Worth it
5 out of 5 stars
Thumbs up graphic, would recommend
Lulu - 11 days ago, Verified purchaser
They're thick and my baby hasn't leaked through yet! Most comparable to Huggies