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Don't Be Yourself - by Tomas Chamorro-Premuzic (Hardcover)

Don't Be Yourself - by  Tomas Chamorro-Premuzic (Hardcover) - 1 of 1
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About this item

Highlights

  • The surprising science of why being authentic holds you back--from the author of Why Do So Many Incompetent Men Become Leaders?
  • About the Author: Tomas Chamorro-Premuzic is the Chief Innovation Officer at ManpowerGroup, a professor of business psychology at University College London and at Columbia University, a cofounder of Deeper Signals, and an associate at Harvard's Entrepreneurial Finance Lab.
  • 256 Pages
  • Business + Money Management, Leadership

Description



Book Synopsis



The surprising science of why being authentic holds you back--from the author of Why Do So Many Incompetent Men Become Leaders? (and How to Fix It).

"Just be yourself" might be the worst advice you've ever received.

For years, we've been told that authenticity is the key to success--that we should be true to ourselves, tune out others' opinions, and lead with unwavering genuineness. This feel-good message has spawned countless self-help books, leadership seminars, and viral social media posts.

There's just one problem: science says it's wrong.

Drawing on decades of research, renowned psychologist Tomas Chamorro-Premuzic reveals an uncomfortable truth: our obsession with authenticity is backfiring. From Silicon Valley's authenticity worship to failed diversity programs, he exposes how our fixation on "true selves" undermines both individual and organizational success, not to mention empathy and prosocial behavior.

The most successful people aren't those who rigidly "stay true to themselves"--they're the ones who adapt and evolve, largely by paying a great deal of attention to how others see them and adjusting their behavior to the requirements of each situation. The evidence is clear: when we focus less on expressing our authentic selves and more on understanding others, we don't just advance our careers--we become better humans:

  • Our moral compass strengthens.
  • Our emotional intelligence deepens.
  • Our leadership abilities soar.
  • Our relationships flourish.
  • Our personal growth accelerates.

Blending cutting-edge psychology with razor-sharp cultural critique, Don't Be Yourself doesn't just challenge conventional wisdom--it offers a playbook for long-lasting career success.



About the Author



Tomas Chamorro-Premuzic is the Chief Innovation Officer at ManpowerGroup, a professor of business psychology at University College London and at Columbia University, a cofounder of Deeper Signals, and an associate at Harvard's Entrepreneurial Finance Lab. He is the author of Why Do So Many Incompetent Men Become Leaders? (and How to Fix It), upon which his TEDx Talk was based, and I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique.

Dimensions (Overall): 8.25 Inches (H) x 5.5 Inches (W)
Suggested Age: 22 Years and Up
Number of Pages: 256
Genre: Business + Money Management
Sub-Genre: Leadership
Publisher: Harvard Business Review Press
Format: Hardcover
Author: Tomas Chamorro-Premuzic
Language: English
Street Date: October 7, 2025
TCIN: 94492892
UPC: 9781647829834
Item Number (DPCI): 247-18-1583
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 1 inches length x 5.5 inches width x 8.25 inches height
Estimated ship weight: 1 pounds
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