$12.00 when purchased online
Target Online store #3991
About this item
Highlights
- Dermatologist developed, rich creamy facial moisturizer
- Clean, fragrance-free, non-comedogenic, non-greasy formula that effectively hydrates skin
- Helps protect the skin’s barrier and replenish natural moisture for a healthy-looking complexion
- Non-irritating formula, great for sensitive skin and all skin types
- Lightweight and wears well under makeup
- Can be used morning and night
- Enriched with skin-loving ingredients like Oat Milk, Niacinamide, and Ceramides to soothe, moisturize, and promote an even-toned complexion
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. 100% vegan and cruelty-free.
Description
e.l.f. Skin’s clean, dermatologist developed, lightweight yet nourishing Pure Skin Moisturizer delivers lasting hydration that never feels greasy and wears flawlessly under makeup. Non-irritating, powerhouse ingredients like Oat Milk, Niacinamide, and Ceramides work to soothe, protect the skin’s barrier, and replenish natural moisture for a healthy-looking complexion. The perfectly creamy morning and night facial moisturizer for all skin types (even sensitive). Formulated without fragrance, non-comedogenic, cruelty-free, and vegan.
Why e.l.f. loves:
• Non-greasy, creamy formula effectively hydrates skin
• Helps protect the skin’s barrier
• Enriched with skin-loving ingredients like Oat Milk, Niacinamide, and Ceramides
• Non-irritating formula great for sensitive skin and all skin types
• Lightweight and wears well under makeup
• Non-comedogenic, fragrance-free, clean, cruelty free, vegan
Key Ingredients:
• Oat Milk: Nourishes and soothes skin
• Niacinamide: Minimizes pores, evens out skin tone, and delivers antioxidant benefits
• Allanoin: Soothes and moisturizes skin without irritation
• Ceramides: Builds up the skin's moisture barrier
• Hyaluronic Acid: Locks in moisture for a plump complexion
Great for: All skin types, even sensitive skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves:
• Non-greasy, creamy formula effectively hydrates skin
• Helps protect the skin’s barrier
• Enriched with skin-loving ingredients like Oat Milk, Niacinamide, and Ceramides
• Non-irritating formula great for sensitive skin and all skin types
• Lightweight and wears well under makeup
• Non-comedogenic, fragrance-free, clean, cruelty free, vegan
Key Ingredients:
• Oat Milk: Nourishes and soothes skin
• Niacinamide: Minimizes pores, evens out skin tone, and delivers antioxidant benefits
• Allanoin: Soothes and moisturizes skin without irritation
• Ceramides: Builds up the skin's moisture barrier
• Hyaluronic Acid: Locks in moisture for a plump complexion
Great for: All skin types, even sensitive skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Scent: Unscented
Health Facts: Contains Ceramides, Vegan, Hydroquinone-Free, Phthalate-Free, Nonylphenol Ethoxylate Free, Triclosan-Free, Paraben-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Moisturizing, Hydrating
Recommended Skin Type: Combination, Very Dry, Dry, Mature, Extra Sensitive, Normal
Net weight: 2.54 fl oz (US)
Features: Lightweight, Moisturizing
TCIN: 83714980
UPC: 609332575318
Item Number (DPCI): 052-16-5621
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), glycerin, cetearyl alcohol, caprylic/capric triglyceride, niacinamide, stearic acid, ceteth-20, trehalose, silica, avena sativa (oat) kernel flour, sodium hyaluronate, allantoin, tocopheryl acetate, chamomilla recutita (matricaria) flower water, ceramide np, ceramide ap, ceramide eop, phytosphingosine, cholesterol, sodium lauroyl lactylate, carbomer, xanthan gum, ethylhexylglycerin, phenoxyethanol, caprylyl glycol, tromethamine, steareth-2, potassium cetyl phosphate, disodium edta
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF SIGNS OF IRRITATION.Shipping details
Estimated ship dimensions: 1.26 inches length x 1.26 inches width x 6.004 inches height
Estimated ship weight: 0.229 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the bottle made of opaque plastic, or is it clear? Helpful info for storage re: light-sensitive ingredients.
submitted by Nandan - 1 year ago
A: The bottle is not clear - it is made of blue plastic.
submitted bythe e.l.f. team - 11 months agoBrand expert
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- Best In Skin Care
4.2 out of 5 stars with 1088 reviews
easy to apply: 3.52 out of 5
easy to remove: 3.79 out of 5
long lasting: 3.56 out of 5
quality: 3.23 out of 5
value: 3.42 out of 5
41% would recommend
36 recommendations
Wow!
4 out of 5 stars
VivianaJM - 20 days ago
originally posted on elfcosmetics.com
I didn’t expect this Moisturizer to be so amazing! I notice instant relief from my dry skin. It keeps my skin so hydrated, I use it before bedtime and it last all day. Usually I need to reapply but this moisturizer gets the job done!
Great for sensitive skin.
5 out of 5 stars
cjc1 - 20 days ago
originally posted on elfcosmetics.com
I’ve been using e.l.f Pure skin cleanser and moisturizer for awhile now. I like both and so does my sensitive skin. No break outs or dryness.
Nice!
4 out of 5 stars
Shas23 - 1 month ago
originally posted on elfcosmetics.com
Great moisturizer! I love that there's no scent. It is very gentle and soothing on the skin. Very creamy substances. Not greasy at all. It's not super moisturizing for me but I have very dry skin so that's why. So I've been layering it with a serum and I love the feel of that.
Go to moisturizer
5 out of 5 stars
Kristenm2985 - 2 months ago
originally posted on elfcosmetics.com
This my go to moisturizer to wear under my makeup. It doesn't leave a greasy film and keeps a nice barrier between my skin and the elements of the day. Anyone who I recommend this moisturizer too have loved it and became regular users.
Healed my skin
5 out of 5 stars
Priscilla F - 2 months ago
originally posted on elfcosmetics.com
I had a horrible reaction to a supplement that flared my skin causing bumps, redness, peeling, and itchiness. I knew oat soothes and there aren’t many oat based skin products. This product saved my face immensely! My skin reaction resolved quickly and gently without needing to go to a dermatologist. Love, love, love this product line!
Love it!
5 out of 5 stars
Moriyah77 - 2 months ago
originally posted on elfcosmetics.com
The best product for fast absorption and none greasy.
Creamy
5 out of 5 stars
Tashie74 - 3 months ago
originally posted on elfcosmetics.com
This moisturizer makes my face feel so smooth and bright. He goes right into my skin and it's not greasy.
Creamy moisturizer ideal for winter use
5 out of 5 stars
kclee - 3 months ago
originally posted on elfcosmetics.com
I have perimenopausal skin that is sometimes oily and sometimes dry so I am always on the search for a moisturizer that will help balance my skin issues. Now I am also dealing with seasonal conditions. I tried the Pure Skin Moisturizer and thought it did a great job of keeping my skin moisturized, especially targeting my dry cheek areas. My T-zone was also kept in check without getting overly oily. The 2.64 oz bottle comes with a pump for the perfect amount of product (2 pumps are all you need for the entire face). Ingredients include oat milk, niacinamide, allanoin, and hyaluronic acid which are all designed to nourish and smooth the skin. I didn't experience any irritation and my face felt hydrated and balanced even in winter weather.
Excellent moisturizer
5 out of 5 stars
Krisknr - 3 months ago
originally posted on elfcosmetics.com
I have normal slightly sensitive skin. Pure skin is perfect. I usually use CeraVe pm but this one is a little more moisturizing, feels nicer on my skin and doesn't pill on top of my serums.
Soothing & Gentle
5 out of 5 stars
Popsjenn1234 - 3 months ago
originally posted on elfcosmetics.com
Used the toner and moisturizer on my very sensitive skin and it feels AMAZING! Has a very soothing feel and soaks right in. Ceramides help repair the skin barrier and the oat helps calm skin. I can imagine those with acne or rosacea would benefit greatly from this line also💗
Pure skin moisturizer
4 out of 5 stars
Queen Di - 3 months ago
originally posted on elfcosmetics.com
I bought this 3 weeks ago . My skin feels so smooth, i already feel that it’s working. Thank you!!
Great!
5 out of 5 stars
Cb3738 - 3 months ago
originally posted on elfcosmetics.com
I love this line of face wash and moisturizer. The moisturizer is light weight and just enough moisture for my skin.
Nourishing and gentle
5 out of 5 stars
Gtr333 - 3 months ago
originally posted on elfcosmetics.com
Perfect for my sensitive skin It is part of my night routine Love it
Gentle
5 out of 5 stars
samla - 4 months ago
originally posted on elfcosmetics.com
Love this face lotion. It’s gentle and effective. I use it before bedtime.
excellent
5 out of 5 stars
kalyla - 4 months ago
originally posted on elfcosmetics.com
soothing, moisturizing healing ceramides and other good ingredients without oils or 'cones. discovered after a fave k-beauty one was discontinued. Perfect under a moisturizing spf for day and over oil as needed at night. no pore clogging, no negative reactions. And affordable! love it.
I’ll never get another moisturizer
5 out of 5 stars
tashaheart - 4 months ago
originally posted on elfcosmetics.com
I’ve tried many moisturizers, and as someone with sensitive, combo skin, this one takes the cake. It’s lightweight, and non-oily. Plus, it really does lock in the moisture. I haven’t had an issue with dry skin since using this product. It’s also super inexpensive compared with other brands. Highly recommend!
Perfect simple moisturizer for combo skin
5 out of 5 stars
Catx - 5 months ago
originally posted on elfcosmetics.com
I've been using this moisturizer for years and I love it. It is soothing and perfect under makeup. Not sure why others say it pils as I've never encountered that issue. Perhaps it's the serums they are using. I find it plays well with other products and if I want extra moisture it mixes well with a few drops of face oil. I'd say this is mostly for oily to combination skin as it does a great job controlling face oil and helps keep makeup in place. I love the oats and other beneficial ingredients with no fragrance or too many chemicals. I use other moisturizers but for daily wear with makeup and sunscreen this is the one I prefer. Also, it lasts a long time. Elf, please keep this item in stock!!
Moisturizing
4 out of 5 stars
Foxxylady1 - 6 months ago
originally posted on elfcosmetics.com
Provides moisture to dry skin. Very thick lotion but absorbs into skin pretty good
Great moisturiser
5 out of 5 stars
Fry86 - 8 months ago
originally posted on elfcosmetics.com
Didn't know if this moisturiser was going to be to thick for my oily skin but all of a sudden my skin is more dry than oily. This moisturiser works really well with my sensitive skin, can't use gel moisturiser any more not hydrating enough. Moisturiser absolutely lovely making my skin really soft and hydrated but is just a basic moisturizer but My skin loves it. Was going to buy other oat line but not cruelty free as elf is and the price point is brilliant.
Holy grail!!!
5 out of 5 stars
B M Ball - 8 months ago
originally posted on elfcosmetics.com
I absolutely adore the pure skin line. Especially the moisturizer. It is not greasy at all, it melts into the skin so quickly, it doesn’t leave it sticky feeling, and it sits soooo well under makeup. Is it THEE single most hydrating moisturizer I’ve ever used? No. But that’s not what this is made/marketed to be. IMO it is the perfect weight for everyday. Not too heavy but still hydrating and extremely comfortable. It is absolutely a holy grail for me. I’ve been through multiple bottles now. I keep seeing bad reviews and I’m so confused??? Are we using the same product?! I’m thinking it’s just a really loud minority. OR, it’s people who don’t truly have sensitive skin and have other skin concerns. Which IMO is not a fair review since they are not the target audience. If you TRULY have sensitive skin, this product/line is great. I only don’t like that this isn’t really available in stores and only online. I stock up each time I reorder out of fear they’ll discontinue it!!