Entrepreneurship - 2nd Edition by Rhonda Abrams (Paperback)

About the Book

A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.

Book Synopsis

With millions of people launching their businesses each year, entrepreneurs & small business owners are making a greater impact than ever before on the economy and are finally gaining the recognition they deserve. But many people struggle to get started, waste time reinventing the wheel as they launch their businesses, or need inspiration to help push them to the next level. As a best-selling author and syndicated columnist on small business matters, Rhonda Abrams, CEO of PlanningShop, has written the book on entrepreneurship to address all of these issues-- Entrepreneurship: A Real-World Approach. Whether readers dream of launching their own ventures, are new entrepreneurs, or have been in business for years, Entrepreneurship: A Real-World Approach provides everything they need to know to start and run a successful business--from idea formation and feasibility analysis, to launching the venture, growing the business, and even making a successful exit. The hands-on approach of the second-edition of this jam-packed guide helps entrepreneurs think through their businesses and take steps immediately to help move their vision from dream to reality. It features dozens of worksheets and checklists to kick start the process and includes inspiring real-world cases in each chapter to show how real entrepreneurs, out in the trenches, have overcome common obstacles. And critical thinking exercises recap each chapter's core objectives. NEW IN THIS EDITION: crowd funding and new ways to raise money; disruptive industries; minimal viable product, lean start-up, and innovation; expanded ethics and social responsibility; updated real-world cases; revised critical thinking exercises

From the Back Cover

Practical and Thorough Coverage of What You Need to Launch the Next Great Company Want to launch the next great company? You've come to the right place. For two decades, PlanningShop has provided entrepreneurs and students worldwide the advice, guidance and tools they need to succeed. Entrepreneurship: A Real-World Approach includes comprehensive coverage of what you need to know to start, run and grow a successful business now: * Up-to-date trends in entrepreneurship * Opportunity identification & feasibility analysis * Strategic positioning * Where to get money - financing & money management * Business planning & business plan competitions * Customers, marketing, sales & distribution * Social responsibility & ethics * Globalization * Growing the venture HANDS-ON TACTICAL: * Souces of start-up cash * 21st century marketing * Dozens of worksheets * Sample agreements, proposals & contracts * Real-world cases * Critical thinking exercises PlanningShop is the leading publisher specializing in resources for growing businesses and entrepreneurs. Our practical, actionable books and products are based on the real-world experience of seasoned entrepreneurs, CEO's, investors and lenders. Millions have relied on PlanningShop to launch, run, and expand companies in every industry. Our books have been translated into more than 30 languages, are used in over 1000 business schools globally, and required reading in 22 of the top 25 entrepreneurship programs in the US.

Review Quotes

"What separates Rhonda Abrams from the crowd? She is an expert in building successful small businesses. And she continues to create timely, meaningful and (most importantly) useful content for academics, students, and business owners like myself. This book is the definitive guide for anyone who either wants to be an entrepreneur or just wants to grow their own business." - Gene Marks, New York Times small business columnist