Ernest Dichter and Motivation Research - by S Schwarzkopf & R Gries (Paperback)

About the Book

"Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--

Book Synopsis

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

About the Author

REGINA BLASZCZYK Department of the History and Sociology of Science, University of Pennsylvania, USA RONALD FULLERTON Professor of Marketing, the American University in Cairo. Egypt KAI-UWE HELLMANN Senior Lecturer in the Sociology of Consumption and Economics, the Technical University of Berlin, Germany DANIEL HOROWITZ Professor in American Studies, Smith College, Massachusetts, USA HELENE KARMASIN Head of Karmasin Motivforschung and member of the management team of the Austrian Gallup Institute KARINA KRUMMEICH Diploma in Communication Science, the University of Vienna, Austria STEFANIE LAHM Doctoral Student, Institute of Communication Science, the University of Vienna, Austria ANDREA MORAWETZ Press Officer, the Austrian Consumer Association (VKI) KATHERINE PARKIN Professor in Modern American History, Monmouth University, New Jersey, USA VÉRONIQUE POUILLARD Assistant Professor, the Université Libre in Brussels, Belgium DIRK SCHINDELBECK Principal Lecturer, the University of Education in Freiburg, Germany GABRIELE SORGO Reader in Cultural History, the University of Vienna, Austria MARK TADAJEWSKI Lecturer in Critical Marketing, the University of Leicester, UK