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Event Management For Dummies - by Laura Capell (Paperback)

Event Management For Dummies - by  Laura Capell (Paperback) - 1 of 1
$17.04 sale price when purchased online
$30.99 list price
Target Online store #3991

About this item

Highlights

  • Your straightforward guide for planning and running an eventWhether you want to break into this burgeoning industry, or you simply need to plan an event and don't know where to start, there's something for all would-be event planners in Event Management For Dummies.
  • About the Author: Laura Capell is Managing Director of Sledge Ltd, one of the most successful events companies in London.
  • 336 Pages
  • Business + Money Management, Industries
  • Series Name: For Dummies

Description



About the Book



Provides tips, hints, and checklists and covers all aspects of planning and running event of all kinds, from budgeting, scheduling, and promotion, to finding a location, sorting security, health, and safety.



Book Synopsis



Your straightforward guide for planning and running an event

Whether you want to break into this burgeoning industry, or you simply need to plan an event and don't know where to start, there's something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event - from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more.

Open the book and find:

  • Planning, budgeting and strategy
  • Guests and target audience
  • Promoting and marketing events
  • Location, venue and travel logistics
  • Food, drink, entertainment and themes
  • Security, health and safety, permissions, insurance and the like
  • Tips for building a career in event management



From the Back Cover



Learn to:

  • Plan and run a successful event - from conferences and exhibitions to festivals
  • Tackle everything from the creative brief to health and safety
  • Get through 'show' day with your sanity intact
  • Measure and build upon the success of your event

Your A-to-Z guide from a top industry professional

Whether you'd like to break into the booming event industry, or you've been tasked with organising an event for work or socially and don't have a clue where to start, this book has you covered. Written by the Managing Director of one of London's top event companies, it's packed with expert tips, hints and checklists, and covers all aspects of planning and running an event - from budgeting, scheduling and promotion, to finding a location, sorting security, health and safety and much more.

  • Take your first steps - start out by deciding what kind of event you want to put on, researching your audience and putting together a realistic budget
  • Design an experience - discover how to craft an event's 'message' and create a truly memorable occasion - with tips on selecting the right creative content and entertainment
  • Manage the nitty-gritty - from location to deliveries, health and safety to paperwork, learn how to successfully handle the million-and-one details involved in an event
  • Plan for the worst - get the lowdown on potential problems and how to avoid them, and what to do to stop them from ruining an event, should they occur
  • Tackle event day and beyond - keep everything running smoothly on the day, learn to measure the success of your event and build on that success with post-event marketing

Open the book and find:

  • Priceless tips, hints and checklists
  • How to tailor the event to your audience
  • Guidance on budgeting, scheduling, promotion and location
  • Advice on technical production, catering and entertainment
  • Important health, safety and security information
  • The types of suppliers you need in your address book - and must-have items to keep in your 'event kit'
  • Insider information on building a career in event management



About the Author



Laura Capell is Managing Director of Sledge Ltd, one of the most successful events companies in London. Her unique ability to understand brands and how people want to interact with them has seen Laura work with some of the biggest brands around, delivering award-winning service. Laura was voted one of the top young industry professionals by Conference & Incentive Travel magazine.

Dimensions (Overall): 9.27 Inches (H) x 7.44 Inches (W) x .72 Inches (D)
Weight: 1.39 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 336
Genre: Business + Money Management
Sub-Genre: Industries
Series Title: For Dummies
Publisher: For Dummies
Format: Paperback
Author: Laura Capell
Language: English
Street Date: November 11, 2013
TCIN: 78109687
UPC: 9781118591123
Item Number (DPCI): 247-76-6139
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.72 inches length x 7.44 inches width x 9.27 inches height
Estimated ship weight: 1.39 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO

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