Facebook All-In-One for Dummies - 2nd Edition by Jamie Crager & Scott Ayres & Melanie Nelson & Daniel Herndon & Jesse Stay (Paperback)

Book Synopsis

The A to Z Facebook guide for users, marketers, and developers alike

Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign.

• Facebook has more than one billion active users who share more than 30 billion pieces of content each month
• More than 37 million brands have Pages on Facebook
• This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline
• Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps

Facebook All-in-One For Dummies, 2nd Edition is packed with helpful information, great ideas, and ways to help you get even more out of Facebook.

From the Back Cover

6 BOOKS IN 1

• Creating a Timeline
• Connecting with Others
• Connecting to Other Social Media
• Building a Business Page
• Marketing Your Business
• Developing Facebook Apps

Everything you need to know to use Facebook for yourself and your business

Whether you're connecting with friends or promoting your business online, Facebook is the place to be on the web. But how do you begin? This all-in-one book will help you get the most out of Facebook personally and professionally, and you'll gain tips and tricks along the way to make this popular social media platform both fun and useful!

• Get personal -- find out how to set up your Facebook account, get familiar with the interface, customize your privacy settings, and much more
• Connect -- create your own social media persona, find out how to post and interact on Facebook, and go mobile
• Enter the social media world -- connect Facebook with other social media accounts, including LinkedIn^(R) and Twitter^(R)
• Build a following -- create a business page to ramp up your online presence and build up your community
• Market your business -- implement social marketing campaigns, use Insights to track your efforts, and ramp up with ads, promotions, and offers
• Bring on the apps -- discover how to create custom apps for business pages, get familiar with the Facebook API, and more

Open the book and find:

• Basic steps for setting up your account
• Privacy settings you need to know about
• Ways to integrate Facebook with all your marketing efforts
• Tips for creating a business page
• How to drive more traffic to and track your business page
• A tour of the Facebook API and custom apps
• Tips on using Insights to find out how your ads are doing

About the Author

Jamie Crager is the CEO and founder of Crowdshifter.com, a digital media consulting firm providing social media services and strategic advice. Scott Ayres has been addicted to social media since before MySpace. He is currently the "Ambassador of Awesomeness" for the Facebook Scheduling app PostPlanner.com.