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Fashion Brands - (Fashion Brands: Branding Style from Armani to Zara) 3rd Edition by Mark Tungate (Paperback)
$33.99 sale price when purchased online
$34.99 list price
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About this item
Highlights
- Once a luxury that only the elite could afford, fashion is now accessible to all.
- About the Author: Mark Tungate is a British journalist based in Paris.
- 240 Pages
- Business + Money Management, Marketing
- Series Name: Fashion Brands: Branding Style from Armani to Zara
Description
About the Book
This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.Book Synopsis
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure.
Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.Review Quotes
"An essential primer for anyone wanting to make it big in the fashion biz"-- "Nicholas Coleridge, Managing Director, Condé Nast"
"Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry...An impressive and authoritative overview."-- "AdBrands"
"Useful nuggets"-- "Financial Times"
About the Author
Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Adland and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.Dimensions (Overall): 9.06 Inches (H) x 6.29 Inches (W) x .53 Inches (D)
Weight: .83 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 240
Genre: Business + Money Management
Sub-Genre: Marketing
Series Title: Fashion Brands: Branding Style from Armani to Zara
Publisher: Kogan Page
Format: Paperback
Author: Mark Tungate
Language: English
Street Date: October 30, 2012
TCIN: 85042529
UPC: 9780749464462
Item Number (DPCI): 247-42-1415
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.53 inches length x 6.29 inches width x 9.06 inches height
Estimated ship weight: 0.83 pounds
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