Q&A(7)
Q: Is this pillow very firm?
A: Hello - Thanks for asking. This pillows textile material is 100% Cotton and its fill density is firm. For personal preference we'd advise you to try the pillow at any of our store locations. Hope that helps and have a good day. - David
submitted byTarget Team Member - 2 years agoTarget staff supportA: Not firm at all. One of the flattest pillows I've ever felt or slept on right out of the box.
submitted byL - 1 year agoA: no it seems firm when you receive it, but within 2 weeks, it's soft, at best!
submitted byHelengirl19 - 2 years agoA: Not anymore. Just bought brand new ones in 1/2025 and they are quite floppy compared to the identical ones I bought 3+ years ago. Seems like Target changed the filling or something.
submitted bybecky - 3 months ago
Q: do you recommend a pillow protection cover?
A: Hello DSF - Thank you for your question on Machine Washable Firm Down Alternative Pillow. A pillow protection cover is optional and it is up to Guests preferences, I hope this helps. Have a great day - Pavan
submitted byPavan - 2 months agoTarget staff support
Q: Are there of types of plastics or petrochemicals in the fill mixture or cover? If so, what steps have you taken to ensure they won't harm people's health from breathing it in, skin contact, etc?
A: Hello Kalikara - We appreciate your interest in this Standard/Queen Machine Washable Firm Down Alternative Pillow - Casaluna™: Hypoallergenic, 300 Thread Count Cotton. It is STANDARD 100 by OEKO-TEX® certified. We know you will enjoy it. – Monica
submitted byMonica - 7 months agoTarget staff support
Q: Can this pillow be washed in washing machine?
A: Hi Smith - Thank you for your interest in the item. Yes this is Machine Washable. - Faith
submitted byFaith - 7 months agoTarget staff support
Q: Why doesn't the label on the pillow indicate that it is Standard 100 Oeko-Tex certified.
A: Hi, Kim - Thanks for asking! The Oeko-Tex certification process does not require the product to have a sewn in label – Target places oeko tex certification information to the product package and target.com page (under specifications) to ensure the institute and certification number are accurately listed for reference at point of purchase. Have a great day! - Rob
submitted byRob - 1 year agoTarget staff support
Q: What size is the 'standard' pillow here? 20" x 26"? Or is it actually a standard/QUEEN size - 20" x 30"?? I am needing the pillow to fit inside a standard size sham that fits 20x26. Thank you!
A: Hello - The Machine Washable Firm Down Alternative Pillow - Casaluna™ is 20 Inches (L), 28 Inches (W), 8 Inches thick. - Nicole
submitted byNicole - 3 years agoTarget staff support
Q: What is the difference with the firm down alternative and the medium firm down alternative pillow?
A: Hello Target Guest - This is great question! The firm pillow has a heavier fill weight to provide additional support for those that want it. Medium support is typically preferred by stomach and back sleepers. Firm is preferred by back and side sleepers. Thanks for asking! - Aimee :
submitted byAimee - 3 years agoTarget staff support
Q: will this pillow fill out the Casaluna king pillow shams
A: Hi kathleen - Sink into extra comfort with this light and airy pillow! This pillow should fill out the Casaluna™ pillow shams. Happy sleeping! - Kasia
submitted byKasia - 5 years agoTarget staff support