Sponsored
Function of Beauty In Hot Pursuit Custom Heat Protectant Styling Primer with Artichoke Leaf Extract - 7 fl oz
$11.04 sale price when purchased online
$12.99 list price
Target Online store #3991
About this item
Highlights
- Formulated with Rice Seed Protein and Artichoke Leaf Extract, Function of Beauty’s Heat Protectant Styling Primer delivers heat protection up to 450°F, 24-hour frizz control and flexible hold with no crunch.
- CUSTOMIZABLE: Build your own Heat Protectant Styling Primer by adding in up to three Function of Beauty #HairGoal Boosters.
- FRAGRANCE: Our Light Aloe fragrance that is clean, dewy, and refreshing. Earthy green notes of this scent are balanced with hints of soft floral, crisp apple, and fresh mint.
- SAFETY: Independent 3rd party clinical tests conducted to ensure safety. Cruelty-free. Never tested on animals.
- CLEAN: 95% naturally-derived (per ISO 16128), Silicone-free, Target Clean
- CONSCIOUS: Cruelty-Free, 100% Vegan
- SUSTAINABLE: Bottle made with 50% recycled materials
Description
This customizable Heat Protectant Styling Primer is suitable for all hair types and is sulfate-free, cruelty-free, color-safe. Our Custom Heat Protectant Styling Primer delivers heat protection up to 450°F, 24-hour frizz control, and flexible hold with no crunch.
Formulated with Rice Seed Protein to help shield hair from UV stress and damage and Artichoke Leaf Extract to help protect hair fibers from environmental and chemical aggressors. Expect heat protection up to 450°F, reduced breakage from heat styling, along with 24-hour frizz control, flexible hold and UV protection. When used regularly our Heat Protectant Styling Primer can help shield hair from color fading over time.
Function of Beauty’s custom haircare line allows you to customize the perfect product for your unique hair type, hair moisture level, and hair goals. Customize our Heat Protectant Styling Primer and boost benefits by mixing in up to 3 of our 10 #HairGoal Booster.
HOW IT WORKS:
Step 1 – Select up to three boxes of #HairGoal Boosters to mix into your Heat Protectant Styling Primer based on your specific hair needs.
Step 2 – Pour both (2) #HairGoal Booster Pods from each #HairGoal Booster Box into your Heat Protectant Styling Primer.
Step 3 – Shake vigorously for 15 seconds and say hello to custom haircare!
Formulated with our exclusive Light Aloe fragrance – clean, dewy, and refreshing with earthy green notes that are balanced with hints of soft floral, crisp apple, and fresh mint.
All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our Heat Protectant Styling Primer is 95% naturally-derived (per ISO 16128), silicone-free, cruelty-free, and 100% vegan. Packaging contains recycled content. Our bottles are made with 50% recycled materials.
Formulated with Rice Seed Protein to help shield hair from UV stress and damage and Artichoke Leaf Extract to help protect hair fibers from environmental and chemical aggressors. Expect heat protection up to 450°F, reduced breakage from heat styling, along with 24-hour frizz control, flexible hold and UV protection. When used regularly our Heat Protectant Styling Primer can help shield hair from color fading over time.
Function of Beauty’s custom haircare line allows you to customize the perfect product for your unique hair type, hair moisture level, and hair goals. Customize our Heat Protectant Styling Primer and boost benefits by mixing in up to 3 of our 10 #HairGoal Booster.
HOW IT WORKS:
Step 1 – Select up to three boxes of #HairGoal Boosters to mix into your Heat Protectant Styling Primer based on your specific hair needs.
Step 2 – Pour both (2) #HairGoal Booster Pods from each #HairGoal Booster Box into your Heat Protectant Styling Primer.
Step 3 – Shake vigorously for 15 seconds and say hello to custom haircare!
Formulated with our exclusive Light Aloe fragrance – clean, dewy, and refreshing with earthy green notes that are balanced with hints of soft floral, crisp apple, and fresh mint.
All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our Heat Protectant Styling Primer is 95% naturally-derived (per ISO 16128), silicone-free, cruelty-free, and 100% vegan. Packaging contains recycled content. Our bottles are made with 50% recycled materials.
Hair Type: All Hair Types
Product Warning: Keep out of reach of children
Product Form: Spray
Beauty Purpose: Heat Protection
Net weight: 7 fl oz (US)
TCIN: 89198173
UPC: 850018240864
Item Number (DPCI): 063-00-5987
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), benzyl alcohol, pvp, polyquaternium-16, glycerin, panthenol, maltodextrin/vp copolymer, oryza sativa (rice) seed protein, cynara scolymus (artichoke) leaf extract, oryza sativa (rice) extract, propanediol, polysorbate 20, trisodium ethylenediamine disuccinate, fragrance (parfum), ethylhexylglycerin, cetrimonium chloride, phenoxyethanol, gluconolactone, phytic acid, sodium benzoate, citric acid, tocopherol, calcium gluconate.
Allergens & Warnings:
CAUTION: FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 8.5 inches length x 2 inches width x 1 inches height
Estimated ship weight: 0.56 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can you please list the full ingredients/label info?
submitted by screen name - 1 year ago
A: Hi there, The full ingredient is printed on each bottle! If you have any specific questions, please feel free to reach out to us via our Contact Us page.
submitted byFunction of Beauty - 1 year agoBrand expertA: It should be in this listing, telling people it's on the bottle is rude.
submitted byMe555 - 1 year ago
Q: do you use on wet or dry hair
submitted by gdhdu - 3 months ago
A: Hi there, Great question! We recommend using our Hot Pursuit Custom Heat Protectant Styling Primer as a base to prep the hair before any hair style and use before any type of heat styling to protect the hair. When using this product on dry hair when re-styling or retouching with heat tools, make sure hair is not damp before running a curling or flat iron tool through hair.
submitted byFunction of Beauty - 3 months agoBrand expert
Q: Why are the ingredients not listed?
submitted by Vcharrua - 7 months ago
A: Hi there, The ingredient list is printed on each product for your convenience. If you ever have any questions - our team would be happy to help! You can always reach us via our Contact Us page.
submitted byFunction of Beauty - 7 months agoBrand expert
Q: Hi, can I use this on dry hair too?
submitted by Ashley - 8 months ago
A: Hi Ashley, Yes, our Custom Heat Protectant Styling Primer can be used on dry hair before styling to provide heat protection up to 450°F!
submitted byFunction of Beauty - 8 months agoBrand expert
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Summary of reviews
This heat protectant spray has garnered positive feedback for its lightweight formula that effectively shields hair from heat damage while leaving it soft, smooth, and shiny. Guests appreciate its pleasant scent and customizable features, which cater to individual hair needs. Many have noted that it does not leave hair feeling greasy or stiff, making it a great addition to their hair care routine. Overall, it stands out for its performance and ease of use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 87 reviews
effectiveness: 3.75 out of 5
quality: 3.75 out of 5
value: 4 out of 5
80% would recommend
5 recommendations
Light as air
5 out of 5 stars
Thumbs up graphic, would recommend
knngl - 3 months ago, Verified purchaser
I have fine hair but a lot of it and it tends to get oily quickly. If you're looking for a lightweight heat protectant that doesn't weigh your hair down, this is a great one. No stickiness. The scent is light/mild, not overpowering. I might be in the minority with this opinion but I dislike these types of spray nozzles. It's awkward to grip. Brands seem to use this nozzle as the universal 'sign' of a heat protection spray, differentiating it from regular hair sprays.
1 reply from Function of Beauty team - 3 months ago
Wow! We can't thank you enough for trying our treatments. We love to hear that you are enjoying our In Hot Pursuit heat protectant! Thank you for your spray feedback ✨
Greasy Mess
1 out of 5 stars
Thumbs down graphic, would not recommend
DD - 4 months ago, Verified purchaser
I don’t know if these reviews are fake? but it def makes your hair greasy. or at least it does to mine and i’ve tried using it for a month. i sprayed a lot and then a little to see if it would change and nope always leaves me w a greasy scalp after air drying or blow drying my hair
1 reply from Function of Beauty team - 4 months ago
Hi DD, We're sorry to her about your experience with your Heat Protectant Styling Primer. We suggest applying the product to the mid-shaft and ends of your hair. We hope this helps!
Great for thermal protection
5 out of 5 stars
Thumbs up graphic, would recommend
Filipinadiva - 5 months ago, Verified purchaser
I don't normally write reviews, but this product is awesome! Other products leave your hair stiff or with a greasy feeling, but this one does neither. My hair is super straight and there's no burning smell or smell from the product. Here is silky smooth and straight. It's not crunchy, it doesn't smell, it does exactly what it says it needs to do. I don't add anything to mine. Just use the base primer and love it.
1 reply from Function of Beauty team - 5 months ago
Hi there, Wow, thank you so much for sharing your experience with us! We are thrilled your Heat Protectant Styling Primer has transformed your hair for the better ✨
NO STINK with direct heat!
5 out of 5 stars
Thumbs up graphic, would recommend
Kym_Tinez - 8 months ago, Verified purchaser
I used this heat protectant spray on dried straight hair. Using a wet flat iron I was able to get good hot pressed hair that did not stink! I appreciated that feature and will continue to use this product for applying direct heat to the hair. I reviewed this products ingredients on the “YUKA” app and it had good safe ingredients for the most part.
1 reply from Function of Beauty team - 8 months ago
Hi there! We are so glad to hear that your heat protectant Styling Primer fit right in your styling routine! We hope you continue to have many great hair days with your new product!✨
great styling primer
4 out of 5 stars
Thumbs up graphic, would recommend
Angy - 1 year ago
The new Custom In Hot Pursuit Custom Heat Protectant Styling Primer is a very good heat protectant spray. This product is lightweight, it’s not greasy and the smell is pleasant.This primer is very easy to use. Gifted by Function of beauty.
1 reply from Function of Beauty team - 1 year ago
Hi Angy, Thanks for sharing your feedback! We are thrilled you're loving it!
Great heat protector
5 out of 5 stars
Joce22 - 1 year ago
originally posted on functionofbeauty.com
I love a good heat protectant that smells amazing, and I’ve never been disappointed with function of beauty before. I added two capsule boots to mine, it says you can add up to 3. My hair dried and styled so nice, didn’t leave any weird build up. And smelled amazing! Gifted by function of beauty
Great product!
5 out of 5 stars
Mia28 - 1 year ago
originally posted on functionofbeauty.com
Complimentary from Function of Beauty, this heat protection spray is my new go-to! Not only does it shield my hair from heat damage, but it also leaves it feeling super soft and smooth. And the scent? Absolutely divine! Thanks, Function of Beauty!
I love it!
5 out of 5 stars
Jenn Marie - 1 year ago
originally posted on functionofbeauty.com
I was gifted this item from Function of Beauty and I must say, it is REALLY GOOD! The frizz drops helped so much with the humidity that we experience here. The scent is wonderful, and not too strong, and this made it so easy to straighten my hair. It left it feeling so smooth, with a beautiful shine. This will be a staple for me, in my routine
Loved it
5 out of 5 stars
ak22 - 1 year ago
originally posted on functionofbeauty.com
*Gifted by functionofbeauty* I loved using this heat protectant, it smells really nice and didn’t leave my hair oily or sticky. I would definitely recommend this heat protectant as an affordable option.
Great protection
5 out of 5 stars
Sanj - 1 year ago
originally posted on functionofbeauty.com
I’ve been using the hot pursuit custom heat protectant styling primer and using it for some time. I added the shine drops that are anti frizz and it helped a lot throughout the day. Gifted by function of beauty.
Love it!!!!
5 out of 5 stars
- 1 year ago
originally posted on functionofbeauty.com
This product is amazing and it smells amazing as well. I was looking for something that was a quality product but wouldn’t cost an insane amount of money, and this product is perfect. Does exactly what it says. Gifted by Functionofbeauty.
Love it!
4 out of 5 stars
deeksha - 1 year ago
originally posted on functionofbeauty.com
This product was gifted by function of beauty. I immediately liked that the product was customizable, mine came with an anti frizz booster shot. I like the overall wear of the product and my hair felt nicer after using it. Hopefully my hair is being protected from heat!
Great smell and lovely product
5 out of 5 stars
Patt - 1 year ago
originally posted on functionofbeauty.com
This product was really cool. I liked that I could customize the heat protectant styling primer with a pod that aligned with my needs. The smell was amazing too. I feel like this product did its job and my hair felt healthy and stayed straight throughout the day. Gifted by functionofbeauty
Amazing
5 out of 5 stars
Lulu1 - 1 year ago
originally posted on functionofbeauty.com
I was gifted by function of beauty. This product really helped my hair when I curled it. It smells amazing and truly is what it is described to be. I will be repurchasing once I finish. I think this product deserves more hype. It made my hair look shiny and healthy
Great product
5 out of 5 stars
Lexx - 1 year ago
originally posted on functionofbeauty.com
I have the shampoo and conditioner to match with this heat protectant and I love this brand! The fact that you can customize each product to fit your hair type is amazing I would definitely recommend function of beauty! Gifted by function of beauty
The smell!
5 out of 5 stars
Brenda V - 1 year ago
originally posted on functionofbeauty.com
This product was offered by functionofbeauty in exchange for my honest review. First off, I adore the lock button feature on the dispenser; it's perfect for travel and ensures no accidental spills. The spray bottle applicator is genius and so convenient. Since using these products, my hair feels noticeably healthier, and the scent is divine - a fresh, clean floral aroma that lingers beautifully.
Love it
5 out of 5 stars
Dalila - 1 year ago
originally posted on functionofbeauty.com
I’ve been loving this hair primer heat protectant so much since I got it. It does such an amazing job at protecting my hair from the hot tools I used. My hair feels smooth, soft and not crunchy, pretty manageable and it the scent is everything. Complimentary from Function Beauty.
Great and great smell
5 out of 5 stars
Kyleem - 1 year ago
originally posted on functionofbeauty.com
I revived this product and loved the way it smelled and how it worked in my hair. I also really liked the way it made my hair feel. It feels so soft and clean and I really will buy this again!
works great and smells AMAZING
5 out of 5 stars
monicar - 1 year ago
originally posted on functionofbeauty.com
I decided to switch up my heat protectant and wanted to try this function of beauty protectant/primer and it didn't disappoint. It smells AMAZING. It doesn't make my hair too oily and I definitely feel like my hair is less frizzy when I use it before blow drying my hair.
Stellar Product
5 out of 5 stars
Jackie1111 - 1 year ago
originally posted on functionofbeauty.com
This product was gifted to me by Function of Beauty. I absolutely love this spray. As someone who probably heat styles my hair a bit more than I should, it is important to have a great product to keep it protected. This product makes my hair feel so soft and smooth. I could not be more impressed.