$9.49 when purchased online
Target Online store #3991
About this item
Highlights
- Long Lasting Permanent Hair Color: Garnier Olia Hair Color is for all hair textures; powered by 60% oils with sunflower and camellia oil to propel color deep inside the hair for long lasting hair dye and 100% gray coverage
- Hydrated and Silky Hair: Olia leaves hair visibly healthier and preserves hair strength; Hair is hydrated, silky and up to 3X shinier than uncolored, unwashed hair; Silicone free, paraben free, ammonia free, cruelty free, and vegan formula with a delicate floral fragrance for optimal comfort; Available in a wide shade range from rich browns and deep blacks to bright reds and brilliant blondes
- Over 100 Years of Pioneering in Hair Care: Since 1904 Garnier has blended naturally inspired and derived ingredients into breakthrough formulas; Nourish your hair with hair color and care from Garnier
- Inspired By Nature: Garnier carries an array of products for your hair and skin care needs, from shampoos, color care and styling products to formulas that cleanse, moisturize and repair skin
- Committed to making Garnier a greener beauty brand: We aspire to create a positive impact by paving the way towards more sustainable beauty. Approved by Cruelty Free International under the Leaping Bunny Program
Description
Garnier Olia Permanent Hair Color is an ammonia free, vegan formula that delivers brilliant long-lasting hair dye and 100% gray coverage without compromising the health of your hair. Olia is ammonia free, silicone free, paraben free, and phthalate free. It's Leaping Bunny certified by Cruelty Free International. Powered by a 60% oil blend with sunflower and camellia seed oil and our ODS technology which propels colorants deep into the hair. The formula has a delicate floral fragrance for the most decadent hair color experience. The non-drip velvety cream formula leaves hair hydrated, silky, and up to 3X shinier than uncolored, unwashed hair. Available in shades from rich browns and blacks to bright reds and brilliant blondes.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free, Vegan, Ammonia-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 20 minutes
TCIN: 14365192
UPC: 603084293940
Item Number (DPCI): 063-01-0529
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
colorant: 1177016 paraffinum liguidum/mineral oil/huile minerale, aqua/water, ethanolamine, decyl glucose, sodium lauryl sulfate, peg-40 hydrogenated castor oil, parfum/fragrance, disodium cocoamphodiacetate, toluene 2,5-diamine, resorcinol, hydroxypropyl guar, sodium metabisulfite, edta, m-aminophenol, ascorbic acid, helianthus annuus seed oil/sunflower seed oil, limnanthes alba seed oil/meadowfoam seed oil, passiflora incarnata/passiflora incarnata seed oil, camellia oleifera seed oil, hydroxybenzonmorpholine, 2,4 diaminophenoxyethanol hci, thioglycerin, tocopherol. f.i.l.# d180157/1, after color conditioner: 1119728 a aqua/water, cetearyl alcohol, behentrimonium chloride, cetyl esters, tocopherol, trideceth-6, chlorhexidine digluconate, helianthus annuus seed oil/sunflower seed oil, camellia oleifera seed oil, amodinethicone, isopropyl alcohol, parfum/fragrance, citric acid, cetrimonium chloride, developer: 1071397 aqua/water, paraffinum liquidum/mineral oil, cetearyl alcohol, hydrogen peroxide, steareth 20, peg-4 rapeseedamide, glycerin, polyquaternium-6, hexadimethrine chloride, tocopherol, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid. f.i.l.# d42424/17
Shipping details
Estimated ship dimensions: 6.7 inches length x 3.6 inches width x 2.8 inches height
Estimated ship weight: 0.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This hair dye offers a vibrant color that matches expectations while being easy to apply. Guests appreciate its ammonia-free formula, which leaves hair feeling soft and healthy without the harsh chemical smell typical of other dyes. The packaging is user-friendly, and the product provides excellent gray coverage. Many guests noted the pleasant scent and effective hydration, making it a reliable choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 11137 reviews
effectiveness: 3.47 out of 5
quality: 3.55 out of 5
value: 3.42 out of 5
62% would recommend
417 recommendations
Very pretty blonde
4 out of 5 stars
alexr270_1115 - 3 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the shade range and its application was easy, quick and fast, it’s smelled nice and my hair looks wonderful! The box was accurate to the color i received
Great color!
5 out of 5 stars
krissp82_3145 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packaged well. Easy to open. Easy to understand instructions. The color is very vibrant and dark. Covered my silver hairs very easily. I’ve gotten numerous compliments on how natural it looks
Great for Human Hair not for Synthetic
4 out of 5 stars
latashas19_2696 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I wanted to try this dye on my wig to see if I could add highlights. Unfortunately, it didn't work. However, I used the leftover to dye to add highlights to my daughter and it came out gorgeous. I didn't get a picture but simply stunning.
Hair Dye A Must!
5 out of 5 stars
dianagalu_2313 - 4 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I actually was able to use this on my moms hair and it came out beautiful. I think it was the perfect shade and the hair came out soft and smooth after applying. Mom had a few couple grey hairs and those also covered up really nicely!
It’s a beautiful color!!
5 out of 5 stars
denisen34_6187 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Olia Soft Black Permanent Hair Color has a very mild scent that’s not overpowering. The packaging is nice and the application process not that long. The shade range is a soft black.
would use again.
5 out of 5 stars
jessicamariea3bb2f8_9620 - 5 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] application process is easy color is amazingly bright scent isnt too over powering packaging is very bright and up beat. the shade range in this color really helps contrast the brightness.
Excellent
5 out of 5 stars
sahermf971_7539 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It's an excellent product.. I have never been disappointed. Gentle on my hair. I sometimes try other hair color products but always go back to Olia.
Easy to use
5 out of 5 stars
- 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It was easy to use and didn’t mistreat my hair but the tone didn’t change much. My hair is dark so I don’t change the color much. It doesn’t smell as strong as other dyes and is well packaged.
Works Great
5 out of 5 stars
justinf24_4614 - 6 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Matched my color well. Didn’t need to bleach my hair either. My hair is naturally dirty blonde and the Ola by Garnier dye lightened it by three shades and gave me a natural blonde color.
Good coverage but not permanent
4 out of 5 stars
alexl283_682 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have naturally dark hair, but I used this to cover a bleached blonde section. The coverage was great, it didn't have that ammonia smell, and it made my hair feel nice! The only reason I don't give it 5 stars is because it doesn't last very long compared to other permanent dyes I've used. After 3 or so weeks, it turned a greyish color as the blonde came through.
Love it
5 out of 5 stars
alexise52_8983 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love that everything you need is included! I noticed that the smell wasn’t like other dyes I’ve used before which is nice since my bathroom is pretty enclosed. Once I got down and dried my hair I noticed how soft my hair was. There was also a nice shine to it. With dark drown you’d think you won’t see much but it’s there. ;) . Hoping this lasts a while, we shall see.
It didn't work as well as it was suppose to
2 out of 5 stars
candacec74_505 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The product was easy to use. It didn't have a strong smell. It actually had a nice scent. It didn't dry my hair out like most do. The conditioner works well. It just didn't lighten my hair the way it was suppose to.
1 reply from LeCare team - 6 days ago
Hi candacec74_505! Thank you for taking the opportunity to try Olia.9.0-Light Blonde. We appreciate you sharing your experience! We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We appreciate your feedback and will be sharing it with others in our company.
Accurate color and total coverage!
5 out of 5 stars
emrey9520_4559 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great product with total coverage. Scent is not that strong like similar products. And I must say the color shade was on point, it was very accurate.
Great simple hair color
5 out of 5 stars
rosieposie49_9450 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This hair dye worked great and covered up all my greys with one session. The unique platinum brown color was very nice and cool and gave my hair dimension. There was no scalp burning during the process and now my hair feels soft and shiny
Shiny hair
4 out of 5 stars
melissac1234_8189 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really likes this hair dye. The shade was a bit too dark for me but I liked it. Easy to apply and left my hair shiny which is a huge plus. Also, covered my stubborn grays.
Amazingly soft
4 out of 5 stars
susanc9c4e_1678 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product made my hair amazingly soft and even though the color was a little lighter than mine I love the way it turned out. This may just be my New hair color. Loved the scent also. No mes!
Amazing color
5 out of 5 stars
claudiad100_8724 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This dye is easy to use, adheres well to the hair, has no strong smell and left my hair super shiny and moisturized. It comes with a cream with a pleasant smell that left my hair silky and with a perfect color. The color was perfect, I already washed my hair and the color is still amazing
Rich color, but mixed results
3 out of 5 stars
zeeeee_6263 - 8 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve used Garnier Olia in the past and really liked the no-ammonia formula and how gentle it feels on the scalp. The 1.0 - Black shade definitely delivers in terms of color—it’s a deep, intense black that looks glossy and rich right after application. However, the dye faded quicker than I expected. Within a few weeks, the color started to lose its vibrancy, especially at the ends. I also noticed my hair felt a bit drier than usual afterward, even though it’s marketed as nourishing with oils. It’s a decent option if you’re looking for something affordable and ammonia-free, but don’t expect long-lasting results or salon-level conditioning. Just okay—not amazing.
Care for Hair
5 out of 5 stars
allisonb215_7809 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packaging was great. The texture of the hair dye was creamy. Shade was perfect. People kept asking if it was my natural color. Coverage was perfect.
I loved it.
5 out of 5 stars
alejandrar123_6834 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This hair dye really surprised me, the color is very strong and vibrant, the price is very affordable, the color is very intense and the smell is acceptable.